13 Best AI Copywriting Tools in 2023

Creating high-quality, converting, and engaging content which educates, entertains, inspires, motivates, generates clicks, leads, and sales for your website, email, and social media is what every brand needs.

Many marketers and business owners struggle with writing high-quality content as there is a lot on their plate.

They might not have time or may lack the skills to write a good copy. That is why many of them outsource it to freelancers. But even after spending a good amount of money, the outcome might not be to their satisfaction and requirement.

AI copywriting tools are an amazing way to turn around this problem because they help in reducing workload while simultaneously improving writing skills.

The results these AI copywriting tools give are flattering as they are not just for creating and drafting content but also for generating excellent sales copy.

So, when the tech-driven world has brought you the opportunity to get your work easily done, why not take advantage of it?

Now, are you confused as to which AI copywriting tool to choose?

Here is a list of the 13 best AI copywriting tools in 2021.

Without any further ado, let’s get started!

13 Best AI Copywriting Tools in 2023

  • Scalenut
  • Jarvis
  • ShortlyAI
  • Rytr
  • Article Forge
  • KafkAI
  • Headlime
  • Copysmith
  • Copy.ai
  • Writesonic
  • Snazzy AI
  • Automatic Script
  • Frase

Scalenut

Scalenut is a bit different inclusion on our list. It is a market workplace where businesses can get desired content writing services at reasonable rates.

Scalenut helps to connect businesses with talented professional writers who deliver top-notch quality service.

One of its standout products is GenerateAI, which makes content creation a cakewalk. You just select what type of content you want, enter your business name, a brief description, and it will generate multiple content copies for you using the power of artificial intelligence.

You can create content pieces to:

  • Create posts for LinkedIn 
  • Publish enticing posts and headlines on Facebook
  • Generate catchy captions for Instagram
  • Make tweets sound professional and engaging
  • Generate powerful Google ads copies
  • Catch the attention of landing page readers with snappy hero lines
  • Publish product descriptions that sell for themselves

It saves a lot of time and energy in research and content creation. Being a machine-generated content piece, it covers all the aspects of crafting engaging and tailored content.

GenerateAI is used by over 500 top enterprises worldwide for easy, fast, and effective content generation.

Pros:

✅ A great tool for getting tailored short-form content within no time

✅  Saves time and energy utilized in research and content creation

✅ You get multiple options to choose from during the content selection

✅ Simple and intuitive user interface

Cons:

❌ Not ideal for long-form content

❌ Have minimal features compared to other content curation tools in the list

Pricing:

Self Service: Free

Managed Service: Contact the vendor

Jarvis

Second, on the list of best AI copywriting tools is Jarvis. This tool is like human copywriters; it is easy to use and user-friendly. It offers a variety of features that help in generating engaging content that is high in quality. Jarvis can be used to create blog posts, emails, banner ads, content for blog posts, and sales pages.

It is a platform that uses advanced and cutting-edge technology to create quality content at high speed while maintaining a human touch.

Key features of this tool are:

  • 7-days money-back guarantee
  • This AI copywriting tool has a voice command feature
  • Up to 600 characters input limit
  • Free-trial included with 10,000 words credits
  • Unlimited runs and project folder
  • 50+ short forms and 25+ language supported
  • Long-term assistant and copywriting templates

Pros:

✅Easy to use

✅Open style writing interface with human-like content

✅AI can detect your tone and detects emotions to understand the context of the text

✅ Monthly plan available

✅ Original content quality

Cons:

❌Sometimes repeats the content

❌Human editing is required

❌$50 for adding a user to your account

Price:

$29/month

ShortlyAI

Next on the list of best AI copywriting tools is ShortlyAI. It works as a professional copywriter and is a great content generator. This tool is designed to provide a service to train an AI writer for any project like blogs, novels, and short stories.

With the assistance of this AI copywriter tool, bloggers don’t have to worry about deadlines and topic ideas, giving readers unique content every day. 

Key features of this tool are:

  • Powerful commands to write fast
  • GPT-3+ customized algorithm
  • Regular updates happen
  • Improves writing skills while creating engaging content
  • Plagiarism free valuable content
  • Various quality check parameters

Pros:

✅Freestyle of writing is one of the basic features

✅Continues improvement to their AI

✅Better output with friendly interface

✅100% original AI copy

✅Content passes quality check parameters

✅Long-form content

Cons:

❌Pricing plans are a bit expensive for beginners

Price:

$65/month

Rytr

Next on the list of best AI copywriting tools is Rytr. It is a new tool in the world of AI copywriting tools.

This tool is also specialized in creating sales copy while simultaneously increasing engagement through catchy content. Rytr assists in various types of content, blog posts, creating sales copy, email subject lines, Google ads, and Facebook ads.

The tool is easy to use with a user-friendly interface and several other features making copywriting easy and intriguing.

Key features of this tool are:

  • 150-200 maximum character input limit
  • Use case and output optimizations
  • Doc-style management
  • Download history feature is available
  • Plagiarism checker, team seats, and resource center available
  • Free-flow, long term editor
  • Chat support
  • Original content with no spelling mistakes

Pros:

✅Affordable pricing

✅Plagiarism checker, chat support, team seats, and resource center

✅Unlimited runs

✅Unlimited usage

Cons:

❌Minimalist design may put off some people who want a more user-friendly user interface

Price:

$29/month

Article Forge

Next on the list of best AI copywriting tools is Article Forge. Article Forge is an AI-powered writer. It automates high-quality content with a human touch. All articles are created by the deep learning AI and are 100% unique, ensuring that they are not copied or plagiarized.

This platform takes your input while creating unique content within 60 seconds. Isn’t that cool? The content generated is highly readable and intriguing for the readers.

Key features of this tool are:

  • 60 seconds article generation
  • One-click article creation
  • AI-powered writer
  • Human and high-quality content
  • Automatically posts to blog

Pros:

✅AI writes 100% plagiarism-free article

✅Get articles using any keyword

✅Human quality content

✅One-click post to the website

Cons:

❌A bit expensive if paid every month

❌Only 700-800 words per article is generated at a time

Price:

$59/month

Kafkai

Next on the list of best AI copywriting tools is Kafkai. It is a machine-learning algorithm created to generate content for marketers and bloggers. This tool is specially designed for online writers and high-volume websites that have unique content every day. Content can be generated in 7 different languages.

Key features of this tool are:

  • General writer but plagiarism-free content
  • Up to 900 words per article
  • Niche content for different categories
  • No scraping of content
  • Short-form content

Pros:

✅No scraping

✅Articles can be created in 7 languages

✅Good for PBN blogs

Cons:

❌Output content is not always readable

❌Waiting time is a lot higher than other AIs

❌Much editing is required

❌It is an expensive copywriting software tool

Price:

$29/month

Headlime

Headlime is another tool on the list of best AI copywriting tools in 2021. AI powers this tool, and it makes marketing content readable and intriguing. It also makes headlines and Facebook ads interesting, which makes them engaging for people. The AI tool is powered by PowerAI (GPT-3).

Key features of this tool are:

  • Copy, designing and coding, everything is done for the client
  • Generates headline ideas and Facebook ads
  • SEO friendly
  • Organization with folders
  • AI image generator is available
  • Customizable templates
  • Decentralized place to store and manage marketing copies
  • Over 1700+ pre-made templates, 20+ different categories
  • White label enabled
  • Mobile and desktop optimized

Pros:

✅Handles all the writing for you

✅Available in 11 languages

✅Easy to use drag and drop editor

✅New examples added every week

✅One place to manage and store marketing copies

Cons:

❌Needs more templates

❌Time-taking

Price:

$59/month

Copysmith

Next on the list of the best AI copywriting tools is Copysmith. It is a content-generating and marketing AI tool that assists in engagement. AI powers it with a trained high processing copy to grow at a high and unprecedented speed.

This tool is used by entrepreneurs, content writers, and many others to write content for their websites. It’s powered by GPT-3, which is among the most powerful artificial intelligence models.

Key features of this tool are:

  • Unlimited credits and plagiarism checks
  • Unlimited usage and long-form blog generations
  • Chrome extension is accessible
  • Access to 35+ free templates
  • Copy in 60+ language
  • In-app chat support with third-party integration
  • Account white labeling and account manager
  • Bulk data import and export

Pros:

✅Ability to create posts in multiple languages

✅Affordable pricing

✅Ability to upload bulk content

✅Huge collection of templates available

Cons:

❌Only 50 credits per month available

❌Additional features available in pro plan

❌Lack of free templates

Price:

Starting from $19/month

Copy.AI

Copy.AI is next on the list of best AI copywriting tools. It uses GPT-3 by OpenAI to create copies. Although, it offers many options once a user creates an account.

It focuses on digital ad copy, sales copy, e-commerce product descriptions, social media posts, blog content, and website copies.

Using the content generated, you can increase your conversion and, ultimately, your revenue.

Once you choose the copy you want to write, you then describe your product, and the tool will create the entire article for you.

Key features of this tool are:

  • Several templates on this site are available to generate different copies
  • It can generate copies that include specific promotions and demographics
  • Chrome extension is accessible
  • Easy to use and friendly user interface with different content tools
  • Plagiarism-free sales copy and content
  • High-quality engaging copy

Pros:

✅24/7 customer support through email

✅Website is easy to use without requiring any technical skill

✅Can be used by various people, bloggers, marketers, and ad experts

✅Affordable pricing

✅High-quality sales copies with no spelling mistakes

Cons:

❌A bit expensive after the free trial period is over

Price:

  1. 7 days free trial
  2. $49/month

Writesonic

This is yet another one of the best AI copywriting tools that can help generate copies within seconds. It incorporates AI that has a human touch.

This copywriting software can save you time, energy, and money. Writersonic takes a short period to create copies.

After logging in to this site, select your topic. Then choose from the given ten subject ideas for your copy. Simply select the most outstanding.

With a title, intro, and customized outline, you can instruct the AI to generate a copy within seconds.

Key features of this tool are:

  • Create multiple copies to increase engagement
  • YouTube video titles, start-up ideas, analogies, growth ideas, social media captions, keyword extractors, and product names are also available for creation
  • Time-saving and user-friendly tool
  • Affordable and reliable
  • Generates copy within seconds

Pros:

✅7-days money-back guarantee and free trial available

✅User-friendly interface

✅Affordable compared to some AI writing software tools

✅Helps get rid of writer’s block

✅Generates great copies quickly

Cons:

❌Lack of templates

❌Sometimes requires human editing

Price:

$11.60/month

Snazzy AI

Snazzy AI is the next best AI copywriting tool on our list. It is a new tool powered by GPT-3. It is used to create content for ads, landing pages, product descriptions, etc. The content seems like human-written content.

Websites and businesses can use it to generate ideas quickly by providing your business’s name, keywords, target audience, and description of your product or service.

Key features of this tool are:

  • Powered by GPT-3
  • Generates content with a human touch
  • Snazzy AI gives users customized, professional, and relatable content using this smart technology
  • Various options for creating product descriptions, blog ideas, business ideas, headers, selling points, ads, and taglines, marketing emails among others.
  • Wide range of templates available
  • Content extender and remix option

Pros:

✅Various templates available

✅User-friendly interface

✅Fine-tuned AI technology

✅Simple and effective website

✅One can customize suggestions to enhance the output

✅Monthly subscription is available

Cons:

❌Only 5 templates are available in the free version per day

Price:

  1. Starter plan – $0/month
  2. Growth plan – $50/month

Automatic Script

Automatic Script is next on our list of best AI copywriting tools that automate the process of creating your sales letter with creative ideas.

Automatic Script, like the name suggests, automates the writing process, giving you action-driving sales copy that would have otherwise cost you a lot of money and time in trial-and-error.

By helping businesses create impressive sales letters, this software helps them make more sales on their digital and physical products.

Key features of this tool are:

  • Assists in creating letters, headlines, full-blown email series, video sales, Facebook ads, call to action, testimonials, email subject lines, etc.
  • Can be used by all businesses regardless of their niche, products, or services they are selling
  • Saves time and stress of writing copies for content creators
  • Opt-in pages and webinar promotions can also be carried out with this tool

Pros:

✅Easy to use, even for beginners

✅Wide range of copywriting templates

✅Training is available on how to use this software tool

✅Generate several scripts from a single input

✅Excellent level of helpful guides

Cons:

❌Can be costly, especially for small businesses

❌There’s a chance that your script can sound much like the other marketers rather than sounding unique

❌Pricing tiers are based on the number of scripts one will use in their database

Price:

  1. Standard plan: $39/month
  2. Enterprise plan( Premium plan): $69/month

Frase

Frase is primarily an SEO platform, but it recently introduced its brand of AI writing assistant. Even though this tool is not as diverse as others, it specializes in SEO content writing.

The average content marketer’s primary obstacle with AI content generation is its lack of personal touch of including all the right keywords. Frase is looking to make that obstacle a thing of the past. 

With a copywriting assistant that can emulate multiple writing styles, you can generate content ideas or churn out paragraphs of keyword-rich writing.

Key features of this tool are:

  • Frase offers various tools, such as Content Briefs, Outline Builder, Analytics, Optimization, and now a fantastic AI writing tool
  • AI-driven tools to quickly identify an online question

Pros:

✅SEO auditing & monitoring

✅Keyword research

✅SERP rank tracking

✅Localization

✅SEO reporting

✅Competitor analysis

✅Data visualization

✅Custom reports

✅Customization and control

✅Live chat support

Cons:

❌It charges extra for SEO features

Price:

$39.99/month

Our verdict

From the list of best AI copywriting tools, you’ll find all the tools mentioned are quite outstanding. And they are still on the verge of providing new features for their users.

So, investing in any of them will save you time and money. However, the content created by these tools isn’t 100% perfect.

There’ll be a need from your end to modify and edit some minor errors from the text or retouch them.

Scalenut, on the other hand, is growing faster each day with updates and upgrades. It is affordable and reliable as compared to other AI copywriting tools.

Frequently asked questions

What is AI copywriting?

AI copywriting is computer-generated writing created using natural language processing tools.

Why do people use AI copywriting tools?

AI copywriting tools can save you from the dreaded “writer’s block” that every writer experiences at some point.

AI copywriting tools save you time. These tools can analyze data much quicker than humans can, so they can instantly generate full articles.

What are some best AI copywriting tools?

Scalenut, Jarvis, ShortlyAI, Rytr are some of the best AI copywriting tools in the market.

Udit Goenka
Udit Goenka
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