Nowadays, marketing is about generating qualified leads with a high probability of becoming customers.
However, generic homepages are no longer adequate, and it requires a suite of landing pages to address the specific needs of the customers of any business.
What if you had a list of the best landing page builders?
Landing pages continue to be the most efficient strategy to improve conversions and nurture prospects through the marketing funnel.
Because they are independent pages from your website, they are free of distractions and, hence, entice your visitors to take action.
Landing pages are single-page websites with a tightly defined objective. Consider them an online business brochure or advertisement for you and your company.
You can use them to market or sell your products or services, sign up potential customers to your email list, or target specific types of customers.
Unlike creating an entire website, building a spectacular website landing page can be a relatively easy process if you utilize the appropriate tools.
While landing pages are designed to maximize conversions, they can require a significant amount of time and effort to design and optimize, especially when dealing with several custom landing pages for different marketing campaigns.
Maintaining and optimizing several landing pages for improved performance can be a full-time job in and of itself – that is, until you find a platform that allows you to manage everything conveniently from a centralized dashboard.
Unfortunately, landing pages don’t come readymade, built, and designed especially for you. But there’s good news for you: there are several tools available to help you with the process.
This can be solved with landing page software.
What Is a Landing Page Builder?
A landing page builder tool is software that enables you to design and build target-specific, high-converting landing pages without any technical expertise.
This user-friendly solution allows non-experts to efficiently build, optimize, and publish post-click landing pages without the need for HTML code or a programmer.
In lead generation, for instance, you want users to sign up and share their information so that you can contact them later with an offer.
Therefore, a landing page builder is exactly what it sounds like: a tool for creating an independent and high-converting landing page with a call-to-action.
The majority of landing page builder software includes lots of customization options and functionalities, such as:
- A powerful drag-and-drop editor that lets you work on your landing page design from scratch easily
- Pre-designed landing page templates to assist you in designing a page that meets the needs of your campaign
- Integration services with other marketing technology products (CMR, email marketing tool, Google Analytics tracking, etc.) so that all elements are consolidated in a single interface
- Built-in A/B testing to identify which functionalities are performing well or incompetently and make the necessary changes
Many brands and business owners require more than the bare minimum. Therefore, picking the right software is highly reliant on the stage of the company, use applications, affordability, available support, and the amount of control and flexibility required.
Landing page builders have expanded over the years to include several advanced features that set them apart from other online tools.
Anyone, including those with no coding skills, should be able to use landing page tools. They also include functionalities that allow you to track your progress.
It is a lot less expensive than devoting time and money to developing and maintaining your landing pages.
Moreover, they are user-friendly, enabling you to do all by yourself. For this reason, several digital marketers and businesses make use of landing page builders.
Why Should You Use a Landing Page Builder?
A professional-looking landing page is the heart and soul of any digital marketing campaign, and without them, potential customers won’t know what to do next.
As you must know, building several highly-converting landing pages for a certain keyword or multiple campaigns can also take a lot of time, especially if you are a digital marketer or a startup entrepreneur.
You may not have the time, resources, or energy to tinker with back-end coding and figure out how to build a beautiful landing page. Also, hiring a web designer or a developer can cost you a fortune.
This is when a landing page creator comes in handy.
Within a few hours, you can have a totally responsive, smartphone-optimized landing page tailored to convert potential customers into paying customers.
Here’s a list of benefits that tells you why you should use a landing page builder:
Ease of Use
These days, using landing page software is so easy that you don’t need to hire web designers to build pages for you.
Most builders already offer templates specifically designed for lead generation.
You can totally create custom landing pages from concept to completion if you wish.
The majority of builders utilize a drag-and-drop tool, which eliminates coding requirements.
You can simply add and modify elements and experience the results in real-time.
Furthermore, certain landing page builders come with marketing automation tools.
These functionalities allow you to approach customers based on the conditions you define.
For instance, you can contact leads via their email addresses immediately after adding them to your contact list.
Built-in Analytics
There is more to consider than just your landing page production when it comes to lead generation. You must also keep track of its performance.
Most landing page builders offer analytics tools to assist users in tracking the online activity of their landing pages.
Such tools are capable of tracking traffic, sales, user interactions, outcomes, and other relevant information.
With analytics, you would see how well you are performing and what improvements you could make to increase and optimize your chances of success.
Data from tools like Google Analytics will also tell you if you are reaching the right audience. This prevents you from wasting time and resources on people who are not interested in your offer.
Attractive Templates
Using a template does not restrict you from making changes to the design. Fortunately, most builders offer professional-grade landing page templates.
They are customizable templates which means you can tweak them to make them look uniquely your own. You can even put your company’s logo.
There are landing page builders that show you their templates without signing up for an account.
Before you buy, take benefit of this opportunity to check if their template designs are something you could work with.
If you do not see any, then you should continue exploring other landing page builders.
Some builders also provide industry-specific templates. So, if you discover templates for your niche or industry, you will have a better chance of generating leads.
Furthermore, it ensures that you are using a landing page design that has been shown to work for your target demographic.
Integrations with Third-Party Software
It’s common for businesses to use different third-party tools for marketing. But if your landing page builder does not allow third-party integration, you will miss out on some functionalities.
To mention a few benefits, third-party software can:
- Boost your email marketing
- Add webinar features
- Optimize your content
- Add form builder tools
Landing page builders offer third-party tools. But they may not be compatible with platforms that you’re already using.
So before signing up for a landing page builder, you will have to find out what software they support.
A/B Testing
A/B testing is the method of launching multiple versions of the same landing page. You can put anything to the test.
The goal is to see which landing page gets the best response from your audience.
A/B testing feature is a significant element in many landing page platforms. However, you must verify whether or not your selected landing page builder software includes it in the plan.
A/B testing is only available in some landing page builders’ higher-tier plans.
Considering these advantages, we have curated a list of the 10 best landing page builders that will help you in excellent lead generations and conversions.
- Unbounce
- Leadpages
- HubSpot
- Ucraft
- Wix
- Wishpond
- Instapage
- GetResponse
- ClickFunnels
- Landingi
10 Best Landing Page Builders
1. Unbounce
Unbounce comes with a great drag-and-drop editor and a greater focus on conversion rate, thanks to its AI-powered Smart Builder tool. It is undeniably one of the best landing page builders.
You will find popups, sticky navigating bars, and plenty of other features to help a potential customer take action.
Whatever your landing page goal is, Unbounce can successfully help you reach it.
Unbounce is not a beginner-friendly software. It has a steep learning curve with tons of features and integrations.
However, you will reap benefits if you are patient enough and want an advanced landing page builder.
Unbounce keeps adding new features as well.
They recently released a conversion intelligence suite that utilizes artificial intelligence to inform landing pages, allowing your ad money to go further.
Pros:
✅It’s ideal for optimizing performance marketing campaigns.
✅Unbounce has form creation and friendly landing page plugins.
✅It allows WordPress, Google Ads, and CMR integration.
✅It offers quick page loading times.
Cons:
❌It’s not a beginner-friendly tool.
❌ Unbounce’s basic plan is very expensive, making it one of the market’s most pricey landing page builders.
❌ Its built-in forms functionality has limited options.
Price:
Its cheapest plan starts at $80/month; however, you can go for Unbounce’s premium plans for an additional range of features.
Unbounce’s premium plans:
- $135/month for better optimization
- $225/month for better acceleration
2. Leadpages
If you need a responsive landing page for your online store or a simple way to build your email list, Leadpages is one of the best landing page builders and is the ideal solution for marketing agencies.
It is also suitable for digital products such as courses, ebooks, or presets.
It is flexible enough to create a wide range of web pages, and the affordable price point separates Leadpages from less user-friendly and intuitive landing page tools.
To fully operationalize your landing page, choose a template and begin customizing the overall appearance and feel.
Use the sections menu to select pre-styled content blocks for items such as a pricing plan or a noteworthy call-to-action.
Leadpages’ built-in conversion assistance almost assures that you will develop a landing page that converts visitors into paying clients.
However, if you want the functionality that most growth marketers require (A/B testing, integrations), you will have to pay for it.
Pros:
✅It is perfect for building different types of landing pages.
✅It has a user-friendly drag-and-drop builder.
✅It has plugins and form creation.
✅It collects leads with forms in an easy-to-use format.
Cons:
❌Features like A/B testing, email triggers, and online payments are only available for users with higher-tier plans.
❌Its templates are not very versatile and thus not ideal for branding.
❌It lacks enterprise-level security and personalization.
Price:
It doesn’t offer a free plan, but it has two paid plans with several advanced functionalities.
Leadpages’ premium plans:
- $37/month for standard use
- $74/month for pro use
3. HubSpot
One of the best landing page builders, HubSpot is ideal for digital marketers, packaged with all marketing needs.
The platform is an all-in-one solution with email marketing, blogging, CRM management, forms, and a landing page builder.
HubSpot’s Marketing Hub package is unrivaled if you are looking for comprehensive marketing solutions on a budget.
However, when it comes to its landing page tool, it includes features such as a design tool and analytics.
You can incorporate email marketing, ad management, and all of the other features it provides to further increase your lead count.
You can make use of its A/B testing feature to improve your landing pages and personalize them depending on the target audience.
HubSpot also uses responsive page layouts, so you get highly-converting landing pages that are also mobile-friendly.
Pros:
✅It has a built-in library of templates that are smartphone-optimized.
✅It offers top-quality customer support for its users.
✅It offers SEO tools that improve search result performance.
✅You can easily personalize your landing page using CRM data.
Cons:
❌It has limited features in low pricing tiers.
❌Its free plan displays HubSpot’s branding.
❌It higher-tier plans are costly.
Price:
There is, of course, a free plan, but with limited functionalities. For additional features, you can opt for HubSpot’s premium plans.
HubSpot’s premium plans:
- $50/month for starter use
- $800/month for professional use
- $32,00/month for enterprise use
4. Ucraft
Ucraft turns your ideas into realities by making your pages uniquely yours. You can add logos, change fonts and colors, and even effects.
With Ucraft, you can also translate texts into other languages with its multilingual functionalities.
It has a powerful drag-and-drop editor and is one of the best landing page builders that have integrations with basically every tool you will ever need.
Ucraft’s integration includes HubSpot, Mailchimp, Zapier, Intercom, Zendesk, and Google Analytics.
You can add more features to your landing page with Ucraft’s blogging and eCommerce tools.
Your Ucraft subscription includes access to a wide range of high-quality graphics and stock images.
You will also receive free SSL certification, plus a handful of SEO, marketing, design, and analytics tools.
Pros:
✅It is user-friendly and has form creation, built-in security features, and page design.
✅You can choose over 120 templates.
✅It offers superior customer support to its users.
✅It offers unlimited landing pages with all its paid plans.
✅It offers a free version for its users.
Cons:
❌It does not offer the A/B testing feature.
❌Its third-party integrations are limited.
❌Its free version displays its branding on your pages.
❌It does not have a customer feedback option.
Price:
Ucraft has a free version but with limited features. For additional functionalities, you can opt for its premium plans.
Ucraft’s premium plans:
- $10/month for pro website use
- $21/month for pro shop use
- $69/month for unlimited use
5. Wix
If you are looking for a landing page builder that is user-friendly and inexpensive and converts potential customers into email subscribers, Wix is the one for you.
Wix offers solutions targeted for specific use cases instead of the other software on this list, which are intended for growth marketers using paid traffic.
From over 30 template options, you can begin with choosing a conversion-optimized one.
With Wix’s drag-and-drop functionality, you can add or tweak any element on your landing page.
To use it, you don’t need any coding skills and can get your landing page up and running in no time.
Wix has a powerful analytics tool to optimize your landing page’s performance once it goes live.
To dive deeper into your data, you can use tools such as Google Analytics, Google Tag Manager, Facebook Pixel, and Crazy Egg.
You can also run A/B testing and Heatmaps and acquire valuable insights to increase conversions.
Pros:
✅Wix is beginner-friendly and easy to use.
✅It has over 30 templates to select from for your landing page.
✅It can help you build different types of landing pages.
✅It integrates well with third-party tools and sites.
✅It offers quality customer support to its users.
Cons:
❌Its main functionality is not a landing page building tool but a website builder.
❌It provides limited storage and bandwidth on some plans.
❌It lacks A/B testing and Heatmap function. ❌With Wix, several third-party integrations come with additional charges.
Price:
Wix offers a free version to its users, but you can opt for its premium plans if you want additional features.
Wix’s premium plans:
- $3/month for basic use
- $4/month for unlimited business use
- $6.66/month for VIP business use
6. Wishpond
Wishpond offers one of the best landing page builders to its users as one of the tools in its suite of marketing services.
Its landing page creator is appealing, user-friendly, and powerful.
Their pre-designed templates have been designed to entice potential clients to click, with tabs and texts placed in the right places and the right colors.
Yet, you can easily customize them and make your landing pages uniquely yours with your own branding.
Wishpond’s landing page tool allows you to quickly and easily launch a variety of landing pages.
Their landing pages are mobile-friendly, load quickly, and will enable you to connect customized form fields to gather essential data from your visitors.
Wishpond can also fulfill the demand of marketers that require additional customization.
It is indeed a well-rounded package containing lead management and email marketing.
Pros:
✅With Wishpond, you can launch over a hundred mobile-friendly landing pages.
✅It includes a range of marketing tools and enables A/B testing.
✅It integrates well with over 300 additional tools.
✅It has over 200 mobile-responsive templates.
✅It offers live chat support for its users.
Cons:
❌It is not solely a landing page builder software.
❌It does not enable A/B testing on all plans.
❌It does not support Google Ads integration.
❌It limits the number of potential clients you can get every month.
Price:
Wishpond does not offer a free version to its users, and its premium plans can be a little pricey.
Wishpond’s premium plans:
- $49/month for starting out
- $99/month for everything you need
- $199/month for rapid growth
7. Instapage
Instapage is undoubtedly one of the best landing page builders, and as the name suggests, it allows you to easily and quickly launch your personalized landing pages.
It is an excellent tool for enterprises, entrepreneurs, and agencies.
Instapage offers over 200 customizable templates that can be used to meet a range of objectives, such as app downloads, lead generation, and webinar registrations.
Each template is easily customizable with its Instablock functionality. It is easy to make changes to a landing page visually without typing a single line of code.
All you’ve to do is just drag and drop elements of your page and adjust them according to your preference.
Another significant advantage of Instapage is that they provide various solutions developed for Facebook Ads, Google Ads, and Retargeting Ads.
You can easily connect the landing pages to these points and build customized landing pages to accommodate the ad campaigns you are running.
Pros:
✅It easily integrates with other tools.
✅It has over 200 templates that are easily customizable for use cases.
✅It offers A/B testing and Heatmap feature.
✅It has fast loading times, which increases the chances of conversion.
✅It is user-friendly.
Cons:
❌Its plans are very pricey.
❌Its customer support service is not up to the mark, considering the other tools on the list.
❌A/B testing feature is available for users with higher-tier plans.
❌It does not enable popup options.
Price:
Instapage does not have a free version for its users, and its premium plans can be costly.
Instapage’s premium plans:
- $199/month for core plan
- Custom plan (contact and get a quote)
8. GetResponse
GetResponse is ideal if you seek a landing page builder that hosts your email and automated funnels.
It displays funnel data from pages to email marketing analytics to assess open rates, click-through rates, bounce rates, and conversions for campaign monitoring.
It is unquestionably one of the best landing page builders with a robust sales funnel creator.
You can use one of GetResponse’s free domains or your own to keep your branding consistent.
You can also get access to its analytics software, which allows you to track the number of visitors, hits, and sales.
GetResponse has compiled a list of 30 funnel possibilities to help you get started with your funnel creation.
These funnels include landing sites, signup forms, abandoned order emails, email campaigns, webinars, product recommendations, and one-click upsells.
Pros:
✅It enables you to run A/B tests in all plans.
✅ Its sales funnel builder lets you create several landing pages to acquire leads and sales.
✅It has a powerful drag-and-drop editor.
✅It enables you to create webinar funnels.
✅It offers you over 200 mobile-responsive templates that are easily customizable.
Cons:
❌It does not have AMP (Accelerated Mobile Pages) functionality.
❌It does not have Heatmap features.
Price:
GetResponse does not offer a free version to its users; however, its premium plans are cheaper compared to the other tools in the list.
GetResponse’s premium plans:
- $12.30/month for basic use
- $40.18/month for plus use
- $81.18/month for professional use
- Call for custom plan pricing
9. ClickFunnels
ClickFunnels is well-known for enabling customers to quickly build dynamic landing pages.
You can use their landing page builder to build opt-in pages, lead generation forms, etc.
ClickFunnels allows users to select the sales funnel that is best suited to selling their product, helping them to direct traffic to the offer.
It enables users to sell any products through the internet.
It does not hold a place at the top of the list of the best landing page builders because it is not really a landing page software as it is a comprehensive website with marketing funnels rolled into one.
ClickFunnels is an ideal solution for entrepreneurs who want to sell a course or any type of consultation service online and need landing pages, email nurturing, and payment solutions all in one.
Users can simply monitor their conversions and sales and analyze data using ClickFunnels to better understand their target audience.
ClickFunnels is well-known for its thorough (free) training and offers a wide range of training videos to help you get into the stride of funnel creation.
Pros:
✅It is easy to use.
✅It offers lots of training and pre-built funnels.
✅It has page design, plugins, and form creation.
✅It is easy to create sales pages and collect payments.
✅It enables email marketing and automation.
Cons:
❌It is a bit pricey for beginners and startups.
❌It does not offer enough customization facilities.
Price:
ClickFunnels does not offer a free version to its users, and its premium plans can be costly.
ClickFunnels’ premium plan:
- $97/month for entrepreneurs starting out
10. Landingi
Landingi is unquestionably one of the best landing page builders with a vast templates gallery where you start to design your landing pages.
The platform has over 400 beautiful and professional templates. You can even customize them and make them uniquely your.
They have a robust drag-and-drop editor, making editing the content blocks simple.
Landingi allows you to merge landing pages for multi-page landing websites, sales funnels, and optimized conversion.
Landingi also has an additional popup builder to create email list-building popups.
You can track (and trigger) popups on page visitors’ exit intent, clicks on pages visited, elements, and scroll depth.
The software integrates well with all popular payment gateway and email marketing providers.
That means you can also combine your payment system and develop direct sales pages.
Pros:
✅It has over 400 responsive templates to choose from.
✅It offers unlimited landing pages, user accounts, and conversions.
✅It has a dedicated team of customer service.
✅It has a popup builder.
✅It offers A/B testing.
Cons:
❌It does not offer Heatmaps.
❌A/B testing is available in higher-tier plans.
❌CRM and sales integration available in higher-tier plans.
Price:
Landingi does not offer a free plan to its users, but you can go for its premium plans, which are worth your time and money.
Landingi’s premium plans:
- $45/month for creating a business plan
- $59/month for automating business plan
- Customizable agency plans
Conclusion
Landing pages are not the place to cut corners when it comes to a successful digital marketing strategy.
They are the most effective technique to generate a substantial percentage of focused, targeted conversions.
Without one, your guests will be left to figure things out on their own for themselves on your site.
If you are advertising on specific keywords, do not squander your ad budget by referring them to a generic home page and hope for the best.
Because landing pages can influence the success of a campaign, selecting one of the best landing page builders from the list will be an ideal choice for you.
A landing page builder simplifies the process of creating and publishing a high-converting landing page.
It will also only take a few hours to design and publish.
If you have trouble deciding, start by identifying your company’s business requirements.
You might be able to discover a solution that provides what you require at a cheaper cost but with minimal support.
However, if you require advanced features and customization, investing more to achieve superior long-term outcomes is wise.
Select one of the best landing page builders listed above, and you will be generating more leads and making more sales in no time.
Frequently Asked Question
What’s the difference between a website and a landing page?
A website is a properly developed web presence that includes its own domain name, web hosting, and many pages. They are intended to educate, engage, or sell.
On the other hand, a landing page may have the same information as a website, but its primary objective is to convert visitors into paying customers. Dynamic text substitution and product embeds can also be used on landing pages.
How to test the performance of a landing page?
You can test a landing page through an A/B split test. You must create at least two versions.
To begin, write down your test hypothesis; perhaps you want to evaluate different deals or change the headings, tabs, colors, etc.
Then allocate the traffic to reach the other landing page versions.
Based on your performance metrics, you can see which is more responsive. The best landing page builders with A/B testing tools will seamlessly offer the test versions.
What is the ideal method to create a landing page?
By choosing one of the best landing page builders from the list, you can easily create landing pages that meet your business requirements.
How to get visitors on your landing page?
There are various approaches for directing visitors to your landing page.
The goal is to generate traffic; therefore, you should begin by interacting on various networks where your target audience is active.
You can leverage paid promotion, but your email list, SEO, social media, and other methods can also be used.
The most effective method to keep this continuing is to develop long-term traffic and targeting strategy.
Do you need a website to create a landing page?
A landing page builder does not require the use of a website. For example, tools like ClickFunnels (one of the best landing page builders on our list) can be an excellent substitute for developing a website.
You can build a comprehensive website with a landing page (or multiple sites) that can capture leads, accept payments, and even carry out light email marketing as long as you have a domain name.
