They Changed Their Product 5 Times Before Finding The Big Winner

Learn how this two young minds Kaloyan Yankulov & Slav Ivanov changed their product 5 times before finding the big winner aka encharge.io.

Jakub Zajicek:    All right, we are live, guys. So I’m so excited to have you here, guys. Let me introduce you for everyone who is watching, for everyone who is joining slowly. Let me introduce you guys from encharge.io. The guy on the left is Kalo, and the guy on the right is Slav. They’re both founders of encharge.io which is a platform for software as a service automation, which is pretty amazing stuff. It will basically bring all your marketing data together so they will know each other, and you know, what exactly you are doing in your marketing efforts. So why don’t you guys start and introduce yourself a little … How’d you come across the idea of starting Encharge.io? Just Tell me a little bit more about your background and where you come from.

Kalo:                      Yeah, absolutely pleasured to be with pitch ground, and with all the nice people here. So my name is [inaudible 00:01:11] I’m the Marketing co founder of Encharge. Just to give you an idea of first what Encharge is, and how we came up with the idea that I can introduce more about myself and my background. So Encharge is a magnet information software for SaaS companies, and what we do basically is to help marketers connect their marketing apps and make their whole marketing apps start work together. So as [inaudible 00:01:43] you can easily convert customers, retain them, and nurture them now to the whole life cycle journey. In a nutshell, it’s a visual workflow builder that you used to drug and drop different steps and connect and make your whole lifecycle mark work together.

Kalo:                      The idea for Encharge came about half a year ago and since we are … Slav is a previous co founder of Post Planner which is quite successful social media scheduling app, I have another exit with the SaaS company. One of the recurring problems we get, especially me as a marketer was that it was very … the overhead of connecting your marketing stack here and making your every app work like seriously together was very big, It was very difficult to make your email marketing automation. Then your Facebook ads, and then your different tools that we use to send push notifications, and WhatsNote on different channels. It was very tedious to make this whole thing work together. So you get like the complete picture of your life cycle journey. Then we did … we spoke to quite a lot of SaaS founders, and we found that, that’s been a recurring problem. It usually just takes a lot of time, and you have to get a … you have to get developer to work with, to help you connect different API’s and WhatsNote.

Kalo:                      We decided to solve this problem by creating that easy to use marketing automation tool that integrates natively in apps. That’s pretty much how we came up with Encharge.

Jakub Zajicek:    Before you came with Encharge and … thanks to for the introduction. How did you guys actually meet? How did you guys start working together on the on this awesome product?

Kalo:                      That’s an interesting story. So I think we met first time like 2015, like three years ago, I was running a Facebook group in the local city where we live, we’re from Sofia, Bulgaria. That was Facebook group for Lean Startups. It was a community for entrepreneurs, start people, especially our fans for the whole [Agile 00:04:27] Lean Startup team. The group was growing quite fast, and I was looking for [inaudible 00:04:34] to invite to the group to get him to participate, especially people with experience in startups. I saw an interview on [inaudible 00:04:44] I’m not sure if you’ve heard of Andrew Warner, but he’s co founder, stats co founder at the time of Post Planner, was talking about Post Planner and mentioned that guy who was is CTO and Bulgarian … Bulgarian CTO of Post Planner, and I was like, “Okay, I should find this person.” This person now is a successful startup, and this guy is Bulgarian, so I must find him and invite him to the group and get him to participate in the community.

Kalo:                      I found Slav on Facebook, asked him to join the Lean Startup group that I created and to get involved there. That’s pretty much, it snowballed from there, we started talking about startups, what he’s working on, and stuff like that. Few years later, we started to work on Encharge. He is good because he’s a technical co founder, I’m a marketer, and it was pretty well with me.

Jakub Zajicek:    That’s a really good combination, because I see in the startup scene that there are multiple technical founders, and no marketing founder or the opposite way, only marketing and business guys and no technical founder, which makes it like quite difficult. But Kalo, I see that you’re apparently the one who do all the talking. Let your partner say something, you are both in charge as well.

Kalo:                      It’s not real that Slav is quiet. He is extroverted [inaudible 00:06:21].

Slav:                      Yeah. So first of all, hi to the-

Kalo:                      Hello. After 10 minutes, hello Slav?

Slav:                      Yeah. So as it was clarified, I’m the technical co founder of Encharge [inaudible 00:06:47]. Kalo did a lot of introducing for me and a little bit of the story of how we met. I was previously a co founder of a startup called Post Planner. We did a social tool for maximizing your social media efforts. One day out of the blue, a guy emails me and tells me we have to meet, you’re from Bulgaria and I’m from Bulgaria too, so this was the guy. We went for coffee and then we speak for about a year or so. Eventually left Post Planner, and with Kalo, we kind of talked about what we’re doing at the time, and decided to give it a try to promote the project. That was the project didn’t go anywhere actually. A couple of projects ago-

Kalo:                      It was actually fewer … we went through a few iterations before I started working on Encharge, and I guess it’s always that you can have an idea, we were working on multiple different ideas I don’t even know … I’m sure I can remember all of them, but one of them was AI for retention. So like helping SaaS companies to retain customers through an AI, now in quite fancy sophisticated type of startup. It didn’t go anywhere, for a number of reasons. Then there were a few the … there were a couple of different startups wanting a customer ideas for sale, they say, wanting the customer success field. What else do [inaudible 00:08:37].

Slav:                      Well, right before Encharge which actually ended, which Encharge … the current Encharge is Encharge or some to tool, I guess, and the one before that was called the same thing, but it wasn’t an idea more than … actually we didn’t work on it then we worked on it for what maybe like six months or so. The previous version of Encharge was an integrations platform, kind of like Zapier both for the back end. So our customer indicated a … I presume you’re familiar with Zapier where it brings a lot of SaaS groups together.

Slav:                      So what Zapier does is, it charges the end user who uses who connects the end user who connect the tools together, and our idea in a way was that we would provide a back end in Zapier, where we would charge the businesses and will provide them with easy integration [inaudible 00:09:38].

Jakub Zajicek:    All right. Before we move any forward, let me just … for the people who are joining little bit later, introduce you again. So we are here with Kalo and Slav who are both founders of Encharge IO, which is a which is a tool that brings all of your marketing data together. So you know exactly what are your tools doing? You know all the steps, along your customer lifetime and journey, which is pretty interesting thing. Right now they basically introduced how they came up to the idea of Encharge. I’d like to ask them now like, what was the first step? Because you actually said that you went through a lot of ideas, a lot of different ideas, some of them worked out, some of them didn’t. So how did you manage to figure out that, “All right, Encharge is the one idea we will pursue?” You just decided that, “Okay, let’s work on it, and let’s go all in.” So what was the first step?

Kalo:                      So first of all, we started with a criteria that could satisfy both of us for the idea for the startup, and that criteria was that it needs to be a product in a very faster in big market, rather than see in [inaudible 00:11:00] Something that we enjoy both working on. So I’m a marketer so building something in the marketing field was natural to me, and it was just good to me to work with … what else, also we didn’t want to do something like very salty, something that we weren’t sure that going to sell. We wanted to be … to go into if you will … if in a saturated market because we already knew that there is a demand for that specific problem and no solution.

Kalo:                      So first was that criteria, and we decided that we’re going to build something in the marketing automation space. From there, our approach was to validate our … first of all we did a few interviews there are we talked to a number of SaaS founders and ask them about, “What email marketing software do you use? What marketing automation tools do you use? Do they have any problems? What are their pain points that they experience?” The issue that we found is that marketers in SaaS and CMOs, they find it very hard to make their marketing apps to build a complete lifecycle journey [inaudible 00:12:28].

Kalo:                      They always complain that it takes a lot of time. It costs a lot because they have to involve the developers, and developers are always busy, they’re building the actual product, so they don’t have time to spend on connecting marketing APIs. So you can work better as a marketer it’s not their priority, and that was the recurring problem. From there, we kind of started … we started with the landing page [inaudible 00:12:59] is still live. We started building an email list of two to content marketing. So I started writing about my experiences as a marketer as SaaS founder, sharing my journey with my previous startup and building an email list, growing list, people that could be … someone that could be interested in our marketing information, so it’s about like SaaS founders, other entrepreneurs, marketers.

Kalo:                      Then we launched a pre launch landing page with an offer to pre order the software that we are currently building that included brief sales video letter, a number of features that we plan to build, and our whole vision of what we are we’re trying to solve, and the way we are approaching this and our solution. So people can actually see that landing page it’s still live at the Encharge.io, and they can see the whole message and everything. We sent one email blast to that email list, at the time it was about 600 subscribers I think. We offered it like a lifetime deal to pre order the deal, long before it slide. Just to make sure that we call it a pocket test, people will get some … will pay, actually pay us for-

Jakub Zajicek:    That’s interesting approach. So basically, or first step was that you validated the idea by reaching out to different founders and asking if they have the problem you are trying to solve, right?

Kalo:                      Yeah.

Jakub Zajicek:    Then you mentioned all these things on the landing page, then you saw that there’s actually demand for the services. You went actually one step ahead because a lot of people think that, “Actually I did this mistake as well.” That if you have subscribers or if people are saying that they liked the idea and they will be using it, it doesn’t necessarily mean that they will be using it. That’s the reason why you charge them, right?. It’s interesting. All right, so right now you’re in … still, you’re still not live. Right?

Kalo:                      Exactly. We’re still building the product. We’re still pre launching.

Jakub Zajicek:    When are you planning to launch?

Kalo:                      We don’t have money exactly to it and the reason for that we don’t want to give like the [research data 00:15:48]. But It’s plan is to be in the coming months. It’s not like that far away but yeah.

Jakub Zajicek:    Anyway, I’d like to go back a little. If you could share with us, how exactly did you validate the idea? Because in our group we have members who have a lot of ideas, and maybe they just don’t know how to validate the idea in the first place. So what exactly you did to validate your idea and to find out that this is something you want to pursue? How did you ask these founders?

Kalo:                      Yeah, are you chasing me?

Slav:                      Sure. I think when Kalo certainly wanted to be in a saturated market, because previously, we tried three other projects, and they were a very niche projects that didn’t quite have a proven market in there and they were unique as ideas and that kind of was in our disadvantage, and we eventually couldn’t make this ideas, this approaches to building a company work, and because we started in a saturated market, we knew that there was a need in there. I mean every business of this online marketing has to get leads, and then has to nurture these leads, has to convert them, and retain them if we’re talking about SaaS business.

Slav:                      So there was this clear need and we didn’t need to … we didn’t have to validate that need but we validated our approach on the market. So basically how we … how our vision … how we want to make this process easier, especially for SaaS companies. We did a number of interviews with … we didn’t actually interview only SaaS people, but we found this problem that Kalo described. Mostly in people who are doing SaaS, and eventually that’s one of … as he said, that’s one of the reasons why we choose this part of the market is because we’re assessing entrepreneurs ourselves, and that’s something we’re very passionate about [inaudible 00:18:07] Of course this product can be used for eCommerce, and for products marketing, but we want to make it as useful as it can be for SaaS people, and then only after it’s useful for them to expand into other areas.

Jakub Zajicek:    All right. So when you were starting your prior businesses, these two that didn’t go well. You did a mistake that you were choosing the products where there was no actual demand, that there was no market for them. So no product market fit, is that correct?

Slav:                      Yeah. A business can fail in many different ways, but we did fail in a way that … there was a clear need, for example, we did churn prevention using AI, and of course most businesses don’t want to lose people to churn, but eventually the effort of integrating our solution and of actually using it, turned out to be much higher than people would actually [inaudible 00:19:19]. We sold out to a number of companies for a few months and eventually only managed to bring a single company on board. It wasn’t just worth it all.

Jakub Zajicek:    So it was a valuable experience, but you decided to move on.

Slav:                      Yeah. It is always like that.

Jakub Zajicek:    All right. You guys are our two founders. Are there any other people involved in the development of your product?

Kalo:                      No. so for now it’s just me and Slav. Slav is taking the whole development process. By the way, he’s a very senior developer, he can see more but the thing his first program was like a game on doses. You remember that?

Slav:                      Yeah.

Kalo:                      Like ages ago.

Slav:                      Yeah. When we didn’t … I know it sounds [ation 00:20:19] but when we don’t have personal computers, and we get to program in a school where they had a couple of computers there.

Kalo:                      So you are a really senior programmer. You did you work.

Slav:                      I am senior and I think that’s why I can’t [inaudible 00:20:37].

Jakub Zajicek:    All right. So now this question is maybe more from Kalo because I’m marketing guy as well, What are your plans to get customers on board? From my last Interview when I was interviewing founder of Poptin, he said that a lot of founders, when it comes to lead generation, they do the mistake that they rely only on paid advertising. What is your What is your approach to this? Do you have some organic ways? Or do you even want to risk it? Do you only pave way?

Kalo:                      So at the moment, because we are pre launch, pre revenue, 100% of the marketing we do is organic. We haven’t spent any money on us. I’m 79 willing to experiment with but I mean … because we’re not making any money right now, it just doesn’t make sense to invest money, unless we are very sure that we are going to get a return on investment in the future, which is very difficult to predict right now. Also because I’m very good with content marketing and just organic traffic, that’s the way I approach things, there are of couple of goals that are really important to us. One is to grow our email list. This is to create … to build that audience, pre launch audience so we can later launch to, and the other one is to grow organic traffic from Google. I’m doing that by writing content and link building.

Kalo:                      So these are like the evergreen goals for us, rather than just focusing on short term marketing tactics that could … won’t bring us … may bring us some traffic in the short term, but then there’s nothing we can do without in the long term. So with email marketing, with growing our email list, when they do content promotion, my priority is to convert as many users, as many visitors to our email subscribers, and I do a lot of content upgrades so I have lead magnets for each article. There’s also side projects I do that also include lead magnets, and I’m really striving to get at least like 10% visitor to email subscriber conversion by content. That way I can preserve that audience and later in nurture tool through email marketing.

Jakub Zajicek:    That’s really smart. That you’re not spending money before you are making money. My next question is actually on this similar area, what are your thoughts on inviting an investor on board? If so, when?

Kalo:                      So I think that’s my opinion but also Slav’s opinion, is we want to delay that as much as possible as we’re not straight ahead on it. We are bootstrapping for now to investment on maybe in the future, but at the moment we are really focused on understanding the customer, doing customer development during the first version of the product, getting people on board to use it, and later stage maybe we can get some money, so we know that when we invest in X amount of money, we were go to get X amount of … Y amount of money. So we can use it more for a scale, for the scale stage or at least a later stage rather than just product decoding and onboarding the first customers.

Jakub Zajicek:    Okay. What about incubators? Because there are a lot of incubators, especially for young companies as you are. Have you thought about like attending one of these programs?

Kalo:                      Yeah. Well, in Bulgaria, where we are from, at the moment I don’t think there are any incubators, so they are a few of them, and they changed their model they transition more towards later stage investments so like seeds [inaudible 00:25:13]. So there aren’t any local incubator which basically means that if we decide to go with an incubator, that would mean that we have to relocate or … and it’s just the overhead of going to another country just for an incubator, is too much for us to deal with. Also when you’re when you consider the time it takes to get even the smallest amount of incubation round. It’s between a few months up to six months something like that. It just turned that we could spend better on our customers and on building the product.

Jakub Zajicek:    Okay. That’s interesting. So like at this point, you said that the product is not like generating revenue. Of course, it’s still in pre launch. If I may ask, how do you sustain a living at this point?

Kalo:                      Right. So for me, I still do client work. I work with SaaS companies. So for example, one of the clients I work with now is a website builder called [weebly 00:26:27], I’ve worked previously for a viral lemonade stand, [inaudible 00:26:33] a company called Trello, and a few other companies. So I do marketing for them, I consult, I also execute marketing campaigns. That’s pretty much how I make it at the moment.

Slav:                      The thing is though that, what Kalo is doing with clients is in the same line of work as the tool that we’re building so basically, these are two things that kind of complement to each other getting in the way.

Jakub Zajicek:    All right. That makes total sense. Anyway, we had an interesting point in my last interview where Luke said that … Luke Havard, a digital acquisition specialist, said that companies from the very start should be built for an exit. That you should know exactly for what purpose are you building it and what type of exit you want to achieve. Have you been thinking about it from the very start, or do you like the approach that started thinking about exit while starting … thinking about exit while starting is more like thinking about breaking up while starting his relationship?

Slav:                      I think it’s exactly like this. I think right now we’re just focused on building a tool that’s [inaudible 00:27:58] for the people who were doing it for certain entrepreneurs. That’s our main focus right now, and I think as [Caillou 00:28:10] said raising money or thinking about an exit at this point will be would be just a distraction. We’re just focused on getting it out.

Jakub Zajicek:    So you don’t really want to make the mistake of delaying the lounge as long as possible and doing all the iterations without actual feedback, because a lot of founders do that, because they want to make their product perfect. So they don’t launch ever. So you actually are … from your previous ventures that you should you should actually launch as soon as possible or do you have any other experience?

Slav:                      Yeah. Well, we are people, and we rarely want … It’s just as easy as just putting crap out there, and that’s how it’s finished and barely working. So we have the same concerns for their product because I imagine any other founder who’s going to do it. You just need to do a little bit more, to and a little bit, more and a little bit, more to actually launch it. But I think we’re trying to push each other to kind of stay in line, and be very lean about it.

Jakub Zajicek:    Okay … No, I mean, that’s really interesting because as I mentioned, it’s quite difficult to lounge on time because we did this mistake and lounge without a finished product is a … There’s a thin line between it. Anyway, my next question is about pricing, and I’m not like necessarily ask … I want to ask like how much it will cost in charge, but how do you decide on … What is the best pricing strategy for you? If you thought about the competition which I’m pretty sure that you have, guys. What is your approach in pricing?

Kalo:                      So it’s a tough question because I’m not sure we have still figured it out. On one hand, because we are going into a saturated market there is also like a standard already said by companies that have been there for ages. So people expect a premium model, people expect to be charged for a number of subscribers or number of emails sent and things like that. So that’s on one hand, and so on the other hand, it’s not a good idea to base your pricing based on competitors, but try and base it on the value that your customer is getting out of it. So that being said, I think we’re thinking about pricing our product based on the actual value of our norm so that the more they use the product, the more expensive it will get, the more subscribers they get, the more expensive the product will get for that.

Kalo:                      But we still can’t pinpoint the exact price ranges and [inaudible 00:31:33]. I think we’re going to start with a free beta period to get an initial traction from customers. Based on that we’re going to experiment with different pricing models, but based on my previous experience, usually is good to start with something I mean, the first pricing is going to be wrong. It’s almost 100% like that. So just overthinking it, I think it just stifles you, and it’s better to just come up with something maybe even a single plan or the simplest plan possible and then iterate from there and see what people are willing to pay and once the actual value you’re providing

Jakub Zajicek:    It’s a quite connected to like what features you should add and how to prioritize them. I actually believe that you have a like list of the features you want to have there. How do you decide on what feature is the one you should go for?

Slav:                      I think it’s fairly easy at this point for just … due to what we want to have in the product because we’re looking away that we’re also potential customers of our products or … it’s easy that way. But of course we have to figure out what the people do to have pre ordered product one, and to what the people that are in our Facebook community are saying and what is the basically, what is the base level of the market, of the other tools on the market? So that’s kind of how we approach or prioritize things. I’m not sure I explained very good, maybe you can … we still can have a lot of discussions about what should be done when.

Kalo:                      It’s very difficult because we are building a very big product, the future of it is quite big, so I see stuff to just narrow down. I mean, we are not building like a single feature on one trick, only product we’re building a marketing automation platform. So one of USPS is gearing integrations so people can use and it’s difficult. I’m sure we are making mistakes, and I think that’s normal. But the process of start is based on what we use as our own customers, what are our early adopters using, and what do they get in that product, and then the market and what are the expectations on the market. A mixture of these three things, and again also development time and complexity of the future.

Slav:                      Yeah. We tried to go for things that are easy to do so that we can get a lot of them done instead of something that takes longer and that does … common sense is not going … if you can do a couple of things in a time, you’re going to do one and the value is about saying it’s a no brainer.

Jakub Zajicek:    I agree. I think like one of the most important rules when starting a new companies startups, any ventures, is if you have to fail, fail really fast. Don’t do something for two years and then find out like that people don’t want it I did this mistake and I will never do it again. Anyway it’s a constant journey. It’s a still learning something new and I want to ask you, what has been your biggest challenges along the journey so far?

Kalo:                      Well, I think we can get so many challenges.

Jakub Zajicek:    All right. So maybe top three.

Kalo:                      It’s difficult to … so let me think about that. It will obviously… the first one will be finding a problem we’re solving. Finding for something we are willing to pay for.

Slav:                      But also that we’re passionate about working on.

Kalo:                      Yeah. That’s the other thing. Something that there’s a good match because I have friends that hearing …. they have successful products, that mean they get people paying them, but there’s not something they’re willing to spend the next 5 to 10 years working on it. It’s like I just want to get rid of this thing is not my passion is not my market. So that’s a challenge. If we have to give more precise examples, I think we’re have for kind of technical issues. There was also when … with the pre order funny story, we use Braintree. As soon as pre orders started coming in, Braintree blocked us because they don’t allow pre launch products. This is to [inaudible 00:36:43] to them.

Slav:                      We don’t know if they don’t allow our pre launch products, but they figured out that we’re risk and basically blocked our pre order payments.

Jakub Zajicek:    So it’s like an experience. I think in their eyes you were just selling something that didn’t exist, right?

Kalo:                      Yeah.

Jakub Zajicek:    So I think they just want to protect themselves from all the refunds and everything, and so on. The biggest challenge was this or anything else finding the problem?

Slav:                      I think we got a lot of the challenges-

Jakub Zajicek:    No. I’m not saying that you should … don’t like the challenge, or what did you say? That you had a lot of challenges?

Slav:                      Yeah, we had the challenges on pretty much every step of the way. Like during marketing on development, for example, product [inaudible 00:37:46] We launched the site project with resources for startups about a couple of weeks ago, and I guess it was manually banned from Pro account or at least was hidden deep in there and that didn’t go anywhere for example, and that was like a lot of effort especially on Kalo, It was his baby.

Jakub Zajicek:    The product that you had launched was his baby, was Kalo’s baby, right?

Kalo:                      Yeah. So we do as I mentioned we hear kept those side projects that we use to generate leads and one of them was like direct or directory of free for startup entrepreneurs, and we did pretty much with the sole purpose of launching decent product. But we launched it and it never got to the homepage. I think they penalize us for some reason, and it’s unclear why they do that. I guess they have their own reasons. But that was one of the one of the marketing campaigns that we get some high hopes of, and never got anywhere.

Slav:                      So you never know what’s going to be a challenge to tomorrow or the day after tomorrow, for example, that resource that Kalo was saying it was a lot like 500 tools with free tools for startups. It proves to be an absolute hit on … in one of the Facebook groups that we frequent. KaLa got around 1000 comments on a post that-

Kalo:                      Went viral.

Slav:                      It was viral, and there was a demand for that, and we thought the same with paper on [production 00:39:42]. But as surprised as we were about how much engagement it got on Facebook, we were very surprised that it didn’t get any on. It actually got engagement in production, but that it was finalized, and it didn’t become viral and attract [inaudible 00:40:00].

Jakub Zajicek:    That’s that’s interesting. I actually haven’t heard anyone with a similar story. and it’s quite sad that there’re [inaudible 00:40:10].

Kalo:                      It’s first for me as I-

Jakub Zajicek:    So you launched some product before-

Kalo:                      Yeah. I had launched seven products, most of them are my products, and I’ve couple friends products, and I’ve also voted a number of other products. So it’s definitely a first for me. But at it’s interesting because you understand all these things about how the way the algorithm works, product development and whether their expectations, and it makes you be more prepared for your next launch.

Jakub Zajicek:    All right. Okay guys, before we wrap it up. I have two more questions. Right now, just to have you, two founders. What will be the first hire you will make? What skill Are you missing right now that you will need in future, in the near future maybe?

Kalo:                      We can’t really talk about that-

Slav:                      I believe that it’s going to be in marketing, and that’s because when you … from my experience with development teams, and building development teams, the more people you put into development, the slower things get. So with just one person, we can fold up. We don’t have to communicate with other people, we don’t have to transfer knowledge back and forth, and we’ll be moving as fast as possible. I believe in marketing, you can be moving different projects at the same time, and it kind of gets the ball rolling faster. So we’re here to discuss but that’s how I believe it will go.

Jakub Zajicek:    Before we jump into the second page, I think this question might be maybe the most interesting for you or maybe for the people who are watching right now. What is the advice you would give to founders who are just getting started with software as a service company?

Kalo:                      Well, make some money before you build a product. From the idea, from the solution you’re selling, as you know time is really your most precious resources that’s as trivial as it sounds, it really is the real truth. So try to go fast and make some pre orders or sell it in this as a service, if you will, and then automate that services as a product, but get some money in the bank before building the thing.

Slav:                      It’s just the profitability can be much, much farther away than things. If you’re just starting out, you don’t have the connections, you don’t have a way to get venture funding or other money in there … I think that’s one of the biggest killers of started companies where you just run out of money, and then you have to get a job then you kind of put your project on the back burner and eventually … because it doesn’t get your energy, your effort.

Jakub Zajicek:    All right. That’s interesting … No, it’s not actually interesting, it’s a really good advise that, get money before you started building the same thing.

Slav:                      Just know that profitability can be farther away than expected.

Jakub Zajicek:    Yeah. Thanks a lot guys, and right now the last part of this interview, is a 90 second speech of Encharge to our community. I’m pretty much ready, whenever you are ready, so …

Slav:                      All right, sure. So-

Jakub Zajicek:    So start now 90 seconds.

Slav:                      90 seconds, right. So we’re building Encharge. It’s still in pre launch, but you can subscribe for early access at encharge.io. It’s a marketing automation software for SaaS companies. We are helping SaaS marketers connect their marketing stack. So as previous SaaS founders, we experienced that problem. It takes a lot of time and development resources to put all of your marketing apps together, and build the whole lifecycle journey that you need to build as a marketer. So what we do is, we’re a visual workflow builder. We help you connect different apps like [InsTrack 00:45:13], Facebook ads, your forms, and help to create workflow, customer journey workflows to create, get leads, nurture them, convert them, and retain them. So that’s pretty much it. All right.

Jakub Zajicek:    You did it in 60 seconds. Well done. All right guys. So thank you very much for showing up. Thank you very much for your pitch, and for building this, this amazing tool, and I’d be more than happy if you would stay active in the community, and just comment from just sometimes do comments to the interesting post you see, or network people here, because as I said, we have some awesome members here and I think you will fall in love with Pitch Ground.

Kalo:                      Absolutely. I’ll try to-

Slav:                      Yeah, sure. Thank you very much for having us. It was a great, great pleasure to do this interview with you.

Jakub Zajicek:    Alright guys, thank you very much and have a good day.

Kalo:                      You too. Thank you.

Udit Goenka
Udit Goenka
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