An average person spends 2.5 hours scrolling through their social media handles.
And Facebook is one of the places where everyone hangs out.
And as the saying goes, be where your customer is, if you are not on Facebook, you are missing out on a very crème de la crème customer who might need what you have to offer.
With one of the most powerful and popular advertisement features, Facebook Advertisement is one of the most used paid advertisement platforms by businesses to convert their prospects into customers.
But with powerful features, it also has multiple drawbacks.
This has made businesses lookout for tools with better features and better usability than Facebook Ads Manager.
What are the drawbacks, and why are they important for a business?
Let’s find out.
Why do you need alternatives to Facebook Ads Manager?
No doubt, a lot of marketers and businesses still make use of Facebook Ads Manager, but there’s no denying the fact a lot of them are looking for better options because of its:
- Buggy nature: Many people have reported that they encounter any bugs while using Facebook Ads Manager. They encounter a lot of inconvenience during the execution of their ad campaigns.
- Difficulties in removing an ad account: There is no denying that adding an ad account is super easy, but you are stuck if you want to remove an ad account. It is not simple to remove an ad account in Facebook Ad Manager.
- Long setting up process: The setting up and managing process is a kind of pain using Facebook’s default Ad Manager. There are many latest and advanced tools that take just a few clicks to set up your ad campaign, but with Facebook, it’s a bit lengthy.
So what should you do about setting up your ad campaigns?
Which tool should you use?
Well, there are tons of alternatives you can explore for Facebook Ads Manager. Our team has filtered the top 15 alternatives for Facebook Ads Manager for your ease.
Have a look:
Top Alternatives for Facebook Ads Manager
Scalify
One of the top alternatives for Facebook Ads Manager, Scalify can help you boost your ROI, skyrocket your sales and scale up your Facebook ad campaigns.
It helps in analyzing, launching, scaling, and optimizing a Facebook and Instagram ad campaign.
It has a powerful optimization tool for making your ad campaigns better. You can access the ads manager dashboard and make use of all the features with ease.
You won’t face any difficulties launching a successful Facebook or Instagram ad campaign, and in addition to that, you’ll be able to save a lot of money from your budget.
Scalify is best suited for startups, SMEs, SMBs, advertisement agencies, e-commerce businesses, solopreneurs, freelancers, small-mid agencies, or anyone who wants to make the most of Facebook or Instagram advertising campaigns.
Pros:
✅ Scalify provides great customer support for its users
✅ You can easily create effective and evergreen ad campaign workflows and minimize the time duration
✅ It is super easy to create and launch an ad campaign using Scalify
✅ You easily create a lookalike audience and use the ad campaign to reach out to your target audience
✅ You get a powerful automation system for better performance
✅ You can save a decent amount of your ad budget
Cons:
❌ Sometimes, the tool may face minor technical bugs which can be eradicated with regular updates
Pricing:
- Standard Pricing Plan: $29 per year
But don’t you want to escape paying subscription fees year after year?
What if you pay only once and avail of lifetime access?
Sounds costly?
But it’s not.
Here’s your limited period deal:
- PlanA: $49/lifetime
- Plan B: $97/lifetime
- Plan C: $145/lifetime
- Plan D: $197/lifetime
- Plan E: $245/lifetime
- Plan F: $395/lifetime
- Plan G: $995/lifetime
- Plan H: $49/lifetime
Madgicx
Madgicx is an AI-powered advertisement tool for better advertisement creation, launching, and optimization on Facebook and Instagram.
Madgicx enables its users to make the most of their ad campaigns with its powerful analytics and smooth usability.
You can copy the ad ID from the Facebook Ad Manager and make necessary changes to manage and optimize your ad campaign using Madgicx.
It offers great suggestions for creating your lookalike audience so that you can reach out to your potential customer in the most effective way.
It is best suited for top agencies and marketers who have experience using an ad management platform before making the most of this powerful asset.
Pros:
✅ Powerful analytics and to robust advertisement tool
✅ Has a great customer support
✅ Implement your paid advertising strategy with ease
✅ A great and intuitive UI
Cons:
❌ You need to learn a lot to make the most of this powerful tool
❌ Don’t provide the freedom of creating new ads using the Madgicx tool
Pricing:
- $49 per month
AdEspresso
AdEspresso is a friendly and easy-to-use tool for your Facebook advertisement process. It helps small and medium scale businesses to scale their advertisement campaign and reach out to their potential customers and is a perfect alternative for Facebook Ads Manager.
It has many core features like optimizing campaigns, A/B split testing, powerful visual analytics, and other powerful features.
You can seamlessly create ads for multiple platforms like Facebook or Instagram from one place.
You can make the most of this powerful tool with its help in selling more products, getting more app installs, more video views, boost your engagements, and increase your conversions.
Pros:
✅ You get powerful analytics for a better idea of your performance
✅ A great and simple to use tool
✅ You can make use of its effective suggestions for better results
✅ You can easily optimize your ad using its testing techniques
Cons:
❌ Some of the important features are missing
❌ The more you want to access the advanced features of the tool, the more you need to pay for it
❌ It is extremely difficult to sync the lead ad creation process properly
Pricing:
- Basic Plan: $49
- Plus: $99
- Enterprise Plan: $259
WordStream
You can swiftly manage all your Facebook and Instagram ad campaigns using WordStream’s highly intuitive dashboard.
The tools will help you reduce the time and effort in creating and launching an ad campaign and improve your productivity.
You can choose your target audience for detailed targeting using this amazing ads manager app.
Being a top Facebook Ads Manager alternative, WordStream is an online advertising management and optimization platform for providing better results to small and medium scale businesses.
You can easily track the performance of your campaign with its powerful analytics and optimize your campaigns for better results.
Pros:
✅ You can easily detect all the fake keywords across ad groups, campaigns, and accounts
✅ It provides easy and simplified reports for better performance
✅ It is super easy and user friendly with the ability to manage all ad campaigns in one place
✅ You can easily analyze and modify your ad campaign strategy
Cons:
❌ You need to purchase a premium support package to get the essential support for running successful PPC/SEM campaigns
❌ You can face issues while tracking website clicks
Pricing:
The starting price of the individual plan is $49 per month.
There is a free trial available but not a free version.
Revealbot
An advanced alternative for Facebook ads campaigns, Revealbot helps to automate Facebook ad campaigns and attain desired results in no time.
The tool uses machine learning for better analysis and understanding multiple insights into the performance of the campaign.
Trusted by leading brands and businesses worldwide, Revealbot is a highly intuitive and user-friendly tool for managing your ad campaigns.
It offers features that help to run tailored ad campaigns and make retargeting simpler than ever before.
Pros:
✅ It has tons of features that can help you run a successful ad campaign
✅ You get a lot of customization options for a better experience
✅ You can integrate different platforms with Revealbot
✅ It makes things easy and smooth to create and run an ad campaign
Cons:
❌It can prove costly in case of large advertisement campaigns
❌It has a complicated interface
Pricing:
Pricing for Reveal begins at $49.00 per feature for every month. Reveal provides a free trial as well as a free version.
Small: $49/month with a monthly ad spend of up to $5,000
Medium: $99/month with a monthly ad spend of up to $10,000
Pro: $199/month with a monthly ad spend of up to $25,000.
Professional Plan: $299/month with a monthly ad spend of up to $50,000
Smartly.io
One of the great Facebook Ads Manager alternatives, Smartly.io, can make your ad implementation and optimizing process super simple and fun.
It is one of the ideal tools for creative marketers and result-oriented agency owners. You can easily automate your ad campaigns and save a lot of time and energy to maximize your marketing efforts.
It provides multiple product ads, campaign optimization, automatic overall campaign budget optimization, reporting and statics, customizable templates, set campaign objectives, and custom analytics.
It has great cross-channel workflow monitoring, testing abilities, and integrations that give a great advertisement experience.
It is ideal for freelancers, start-ups, small and medium-scale enterprises, and even large enterprises.
Pros:
✅ It helps you stay ahead of your competition with effect ad execution
✅ It has a great UI/UX
✅ You can easily automate your Facebook or Instagram ad campaigns
✅ It removes all the hectic tasks
✅ You can implement data-driven and personalized ad campaigns
Cons:
❌ The system is buggy and unstable
❌ Not suitable for agencies with tight budgets
❌ It is costly
Pricing:
You’ll have to book a free consultation, and then the pricing will be determined.
AdRoll
A great Facebook Ads Manager alternative, AdRoll is one of the advanced advertisement platforms for achieving desired ad campaign results and social media management.
You can easily fullfill your campaign objective or marketing objective and multiply your marketing efforts using Adroll.
It gives robust and in-depth insights related to the performance to have an obvious idea regarding the optimization process.
You can easily rely on the tool with a high budget without worrying about your ad campaigns’ performance.
Pros:
✅ You can easily run retargeting campaigns with no hassles
✅ You can seamlessly run customized and personalized ads
✅ It is a great tool with powerful analytics
✅ A great powerful UI for better usability
Cons:
❌ Pricing is an issue as price bracket can vary based on the features you want to use
Pricing:
Starter: Free
Essentials: $12/month
Business Plan: $25/month
Adzooma
Adzooma is a powerful and award-winning Facebook and Instagram advertising tool and a great alternative for Facebook Ads Manager.
It is a great tool for marketers to automate their online advertising campaigns to scale their business.
The tools provide custom reports to improve the ad performance using the power of machine learning. It enables the user to use some advanced features most inexpensively.
It is an ideal tool for freelancers, startups, small, medium, and large enterprises.
Pros:
✅ Multilingual software
✅You can easily automate your Facebook ad campaigns
✅ Has the most intuitive and effective ad implementation experience
✅ You get more time to focus and optimize your advertisement strategy
✅ Get detailed reporting for better analysis
Cons:
❌ You may experience some bugs and sluggishness
❌ The mobile version has a limited functionality
❌ Not effective for organic search advertising
Pricing:
You can start for free and then upgrade as per your requirement.
upRive
upRive is a great game-changer business manager in the Facebook advertising management industry and a great alternative for Facebook Ads Manager.
With its advertising technology, you can create effective ads and keep an eye on every single performance move in your ad campaign.
You can create and run ads posts, image ads, video ads, carousel ads, and make use of various ad filters for a successful ad campaign.
You can also analyze the advanced campaign reports and optimize the ad campaigns to a greater extent.
Anyone who wants to make the most of Facebook advertising can use this tool for great effectiveness because of its great advertising tips.
Pros:
✅ A great tool for freshers who want to make most of Facebook ad campaign
✅ You can use the ad optimization and targeting features to maximum use
✅ It can track performance with ease and show up dynamics 365 customer insights
✅ You can create and launch a highly professional ad campaign with ease
Cons:
❌ You can change the master audience once you have set it up
❌ The tool needs some improvement for better flow
Pricing:
- Basic Plan: $39.00/month There is a free trial period available.
- Growth: Features for growing solo advertisers for $25/month
- Agency: $100/month
Aimtell
It is a great Facebook Ads Manager alternative with tons of customizations available for any marketer to experience great advertising procedures.
The platform helps to retarget your audience set and attract visitors. It also has great integration options for a better campaign implementation experience.
With this tool, you can view detailed reports for the optimization process and run an effective and successful Facebook ad campaign.
Pros:
✅ A great powerful advertising tool for micro-targeting
✅ You can easily retarget at super low cost
✅ It has a great UI and easy to operate experience
✅ It gives in-depth reports for your ad campaign
Cons:
❌ The reporting lacks detailing
❌ Got a limited number of features
Pricing:
- $29 per month
- $49 per month
- $99 per month
Skai
Next on the list of alternatives to Facebook Ads Manager is Skai. It is a dynamic ad management tool that can offer auto sync of ad campaigns across multiple platforms.
You can achieve your advertising goals using this excellent advertising platform by exploring its powerful advertising options.
You can get detailed reporting and can effectively manage your paid campaigns using its multiple ads manager options.
Creating and launching an ad campaign is also not a worrying sign for any marketer using the Skai platform.
You can save your data up to 60 days and can rely on the tool heavily for your Facebook social media marketing.
Pros:
✅ You can add a lot of customization to your ad campaigns
✅ You can track and analyze the effectiveness of the ad
✅ It is a solid tool with an easy to operate ads manager menu
✅ You can make changes in bulk, but still, the tool will run smoothly
Cons:
❌ Lacks the optimization power of a great tool
❌ The UI is not smooth
❌ You need to add a new campaign manually every single time
Pricing:
You’ll have to book a meeting with the team to determine costs depending on your needs, features, and services.
Qwaya
A great social media marketing tool, Qwaya, is an excellent alternative to Facebook Ads Manager with its powerful abilities to ad creations and social media strategy management.
You can create multiple Facebook ad campaigns, schedule them and optimize them for better results.
It also provides detailed reporting for better analysis of your ad campaigns.
It is a simple and user-friendly tool for leveling up your Facebook ad campaign strategy.
Pros:
✅ It provides a great A/B testing tool for great reports
✅ You can easily automate the ad creation process
✅ Choose from hundreds of ad templates for better results
Cons:
❌ Pricing is on the higher side
Pricing:
- Premium: $149 per month
- Business: $249 per month
- Agency: $349 per month
A complete marketing solution for your campaigns, Marketing 360 has an effective Facebook ad management tool which makes it a great Facebook Ads Manager.
With its amazing social media advertising management, you can fullfil your advertising ambitions by making use of various advertising channels.
It specializes in PPC ad campaigns for Facebook or Instagram and other social media platforms. You can easily run the retargeting campaigns for your audience and make the most out of your entire ad campaign.
To help you with the entire business goals, Marketing 360 offers placement ads, natural listing ads, social targeting ads, and other services.
Pros:
✅ Save money and time during your ad campaigns executions
✅ Get detailed insights regarding the ad performance
✅ A great platform with powerful features inside a single dashboard
Cons:
❌ A bit on the expensive side
❌The automation could be better
❌ Personalization could be better
Pricing:
- $395
- $2000
- $3000 – $20,000
Our Verdict
Out of all these top alternatives for Facebook Ads Manager, it will be a difficult process if we have to pick out one.
Because all of these have top-notch features to make your ad management effective, efficient, and productive.
But based on very tight margins, Scalify is the best out of the best.
Because of its powerful Facebook advertising management and minimal flaws, it beats others.
Adding cherry on the cake, the limited period lifetime access is the deal you can’t miss out on.
So now, the decision is yours to make.
Run A Successful Ad Campaign
If you want to scale your advertisement campaigns and want more advanced tools than Facebook Ads Manager, you need to access third-party ad management and optimization tools.
You need to pick any of these powerful tools to make the most of your Facebook ad campaigns.
Think and try out these tools and make a wise decision for a successful paid ad campaign.
All the best.
Frequently Asked Questions
- Does Facebook Ad Manager let us choose from default ad templates?
Yes, you can choose a default ad template from the Facebook Ads Manager, but the options are limited compared to the third-party tools where you have the option to choose from hundreds of templates.
- Should I use an alternative for Facebook Ads Manager for my new business?
If you have some knowledge of running an ad management tool, you can use the alternatives. If you don’t yet, then you should learn all the basics using the Facebook Ads Manager and then jump onto some advanced tools.
- What are a few important factors to keep in mind before we run a Facebook ad campaign?
There are a lot of factors your need to keep in mind to ace your Facebook ad campaign but, here’s a list of few important ones:
- Great market and audience research
- Build a great custom audience
- Making the most of Facebook pixel for retargeting
