If you’re a marketer, have you ever considered reading books on sales?
You might be surprised to know that some of the best marketing books are written by marketers who were so good at their craft that they became top salespeople.
In this blog post, I will share with you what these books can do for your business – increase your sales by 5x!
Below you will find some of the best tips to help you and your sales team get started. It will help increase your conversion rate.
When you’re selling something, it’s probably best to have a plan.
You might not get the sale if you don’t know how to approach your prospect.
Sales books can help increase your sales by 5x or more! They’ll teach you the basics of sales and give you some pointers on closing deals so that when the time comes for a pitch, all of these lessons will be fresh in mind and ready to go.
Why You Need to Be Reading Sales Books
As salespeople, we must always be up to date with sales techniques and sales skills that will help us close deals.
We need to be aware of sales practices that will help us get sales. We must also know which sales method is best suitable for our sales process or sales cycle.
It teaches salespeople how to sell their products/services in different ways, meaning if you’ve been doing cold calling and it’s not converting well for you, you can find sales books that teach salespeople how to sell without cold calling.
What’s more, it can also help salespeople build better sales skills by teaching them sales psychology and sales strategies.
It will also give salespeople the sales confidence to get sales with the correct method. Sales books are like sales mentors you can take everywhere with you!
Most sales gurus will tell you to get the email address from the potential lead, but there is so much more behind converting a visitor to a leader up to a customer.
Relevant content is one factor in getting people hooked to your content and reading on, but you will not improve your conversions without suitable sales pipelines and sales channels.
The customer journey, known as customer experience, also needs to be guided every step of the way before you can make that conversion.
So reading up on these books will increase your sales funnel.
How the Best Sales Books Tell You What Not to Do When Pitching your Product/Service
Sales books tell salespeople how not to do certain things that salespeople tend to do sales.
It tends to agree on sales practices salespeople should avoid when trying to close deals, and it will most likely have a chapter dedicated to this topic.
Chapter 8 of “How I Raised Myself From Failure To Success in Selling” by Frank Bettger was about what salespeople should not do when making sales calls.
Readers Become Leaders
Another reason why sales books are so impactful is that salespeople who read sales books tend to make sales.
It tells salespeople how they can improve their sales and sales techniques, leading these salespeople to be more confident in themselves when closing deals with a prospect.
In his book, “Sales Champions,” Robert W. Bly writes: “A sales manager can build sales champions by doing the following five things.
First, be fair and firm in setting sales goals, then reinforce them with recognition.
Second, praise salespeople for their sales win; do not overlook their successes.
Third, teach salespeople how to sell more effectively… Fourth, reward salespeople when they do sales jobs well. Fifth, show salespeople how sales affect the company’s performance; don’t tolerate low sales.”
Readers will quickly learn sales skills from these types of books, and these sales skills will help them close sales!
You can even hire a freelance book ghostwriter to write your very own sales book based on your unique sales process.
Contact sales book ghostwriters today if you want to hear your sales story told in the form of a sales book.
Endless Possibilities for Sales Books
Do you want sales books that will help salespeople close sales on autopilot? It can do just that.
These books are easy to write because all you have to do is tell salespeople what they need to know.
If sales books are supposed to teach salespeople sales concepts that will help them close sales, they can do just that.
If your sales process is more complicated and has many steps involved, you can break down the sales process into smaller parts where each part is a chapter in your sales book.
It can also be based on sales tactics salespeople can use to close sales.
Sales books are endless!
There are books for every sales process, books for salespeople to learn sales psychology, books about the best sales processes… you get the idea.
Strategy and Process
You can have sales books that help salespeople close sales by using strategy sales books.
Books about strategy sales processes will give salespeople an in-depth look at the steps involved in your sales process.
This will help salespeople understand your sales process and how they can use it to close deals for themselves!
How To Write sales books
One of the best ways to write sales books is by following sales processes that have worked for other salespeople.
Just take out all the information on how those salespeople closed sales and add your thoughts, ideas, and strategies. It’s as simple as that!
Make sure you follow a proven sales process when writing sales books.
You don’t have to start from scratch when writing sales books that will help salespeople close sales.
Uncover sales processes that you admire and analyze why they work. It won’t be hard to find the process if it’s working for many salespeople!
Sales Books Vs. Blogs
A blog can be a sales tool!
But sales books help salespeople close sales.
Blogs can be tactical sales tools, while sales books are the strategic ones that will help salespeople get a solid understanding of what they should do, what they shouldn’t do, and how to use sales tactics to close sales.
Sales books are sales training manuals. Salespeople will read cover-to-cover, not just scan for tips.
When you’re writing sales books, you’ll never run out of sales tactics salespeople can use to close sales and strategies salespeople can use to win deals that aren’t sales!
Whether they’re strategy or process sales books, sales books are sales workbooks salespeople will use to help them become sales rockstars.
Sales books will give them step-by-step instructions that they can follow to complete sales tasks with ease while you’re not around!
Writing sales books is a great way to share your sales experience and sales knowledge without being there all the time.
Sales Development and Prospecting
Sales books can be a salesperson’s sales encyclopedia to research every sales concept ever known to salespeople.
Your sales books can be sales prospecting tools salespeople can use to get sales leads, sales appointments, and sales deals!
Sales Books vs. Sales Seminars
Sales books are sales training manuals salespeople will read cover-to-cover.
Sales seminars are sales training salespeople will attend only when they want to learn or need sales training.
In sales seminars, salespeople will only get sales training for the sales process taught in a sales seminar.
On the other hand, sales books can cover any sales processes salespeople perform out in the field!
Sales books are sales tools with multiple uses and applications. Sales books salespeople can use to get sales leads and sales appointments!
How sales books can help you close sales
Sales books salespeople will read through cover-to-cover is where you write about sales psychology salespeople should know about.
Whenever salespeople stop by your office or call you, then they’ll be able to answer their own sales questions, sales objections salespeople face, sales opportunities sales reps are missing… and more!
Sales books salespeople read before sales call salespeople will guide them on what they should do in sales meetings.
Sales books salespeople can read while they’re waiting for sales appointments will help sell-throughs from setting up appointments on the phone, reconnecting salespeople with sales leads they haven’t contacted in a while… and more!
Sales books salespeople read while sales call salespeople will guide them on what they should do in sales meetings.
Also, if you have email lists, direct email blasts are not a sure way of getting more direct sales.
The buying journey includes much more steps than a simple direct email they receive in their inbox.
It requires a deep understanding of the user’s needs before you can convince them to buy.
Satisfied customers are customers who believe themselves to be understood.
What are the pain points I have, and what can your business do to solve them.
If you meet those demands, you will end up with satisfied customers who will keep coming back.
You will need to learn the perfect time to send them your pitch. You can do that by email, with conversational marketing like chatbots, but choosing the ideal time will increase your sales without a doubt.
Sales Books Salespeople Love
You probably already know sales books help salespeople and, more specifically, your salespeople!
Sales books have been proven over the years to help salespeople close sales and increase their sales by 5x.
When salespeople read sales books, salespeople will experience sales growth, sales career growth!
What are some sales books salespeople have read to help them in their sales careers?
Perhaps the sales book that has helped them close more deals than ever before is yours or one of your colleagues.
Because great sales books are so helpful for sales professionals, they’ve been proven to help salespeople enjoy sales growth and sales career growth!
When salespeople read sales books, salespeople will be able to close more sales.
Sales books are the strategic ones that will help salespeople get a solid understanding of what they should do, what they shouldn’t do, and how to use sales tactics to close sales.
The Psychology of Selling
When salespeople sit down to read sales books, salespeople will understand the sales psychology salespeople need to do good sales work.
Sales is a psychological game where salespeople have to convince buyers to buy their products or services.
Salespeople should, therefore, learn sales strategies they can use to influence and persuade others into deciding that salespeople can win sales. Reading sales books, salespeople will find sales strategies that they can use in sales meetings!
Selling Fundamentals & Sales Credibility
Sales books will help salespeople understand sales fundamentals like setting up a sales meeting, developing sales presentations, and more. Sales credibility is a powerful tool for salespeople to establish sales credibility.
Sales books salespeople can read cover-to-cover will help salespeople understand sales strategies sales professionals need to sell goods and services.
Sales Engagement to increase sales
It’s all about sales credibility sales professionals gain as sales professionals read sales books salespeople can use to help them get results!
What are some strategies salespeople used previously to keep getting similar sales results?
Perhaps the method or strategy they’re using is one you’ve already written about, researched, and written sales books salespeople read cover-to-cover to understand what sales strategies sales professionals should be using.
The sales book strategy salespeople used in the past has already been proven to work by other salespeople and will help you engage more prospects into becoming buyers than ever before!
There are things that salespeople can do to increase sales and sales growth, sales professionalism; sales knowledge salespeople love to see in sales books.
Sales engagement is how sales professionals involve buyers and prospects in the sales process throughout every step of their sales funnel.
Sales engagements will help salespeople close more deals faster than ever before because they’ll be able to get feedback as soon as possible!
Just as salespeople love to read, salespeople can use sales engagement to keep getting sales growth and sales career growth!
When salespeople read sales books, salespeople will be able to increase their sales with sales meetings.
Sales professionals should enjoy the process of getting feedback from their buyers right after each session and then follow up with them based on that information.
Pitching and Closing
Pitching salespeople at sales meetings will help salespeople successfully close sales. Sales professionals should use sales books to help them build strong sales pitches to apply in their sales meetings!
There are many things salespeople love to see in sales books, like the benefits of effective sales engagement strategies, how to be more persuasive, sales tactics sales professionals should use to close sales.
Sales Books salespeople love because knowledge sales professionals get from sales books salespeople read cover-to-cover is something they can use right away!
When salespeople read sales books, salespeople will increase their revenue, how much money and sales salespeople make with sales meetings.
Sales books salespeople can use sales psychology to help them increase sales!
Sales professionals should enjoy sales books as much as they love the results sales engagement and sales pitching bring to their personal sales growth and career growth.
Selling Books will help you gain knowledge on how to increase your sales.
Sales Skills
Are you looking for sales books salespeople drool over?
Do you want the sales tactics and strategies others are using right now that they wish they could have used sooner?
Sales skills will help sales professionals increase their sales.
A way to get sales salespeople’s love is by applying sales psychology!
Sales books salespeople can read cover-to-cover will give sales professionals the knowledge they need to sell more goods, services, and products.
Sales Confidence salespeople will get from sales skills salespeople can use right away will help sales growth for sales careers.
How about finding a way to increase sales that salespeople like and enjoy using?
Sales skills salespeople can use right away to help sales professionals grow sales, sales career growth salespeople love and want using!
What are some things sales professionals want to learn about increasing their sales? What would they do if they could master the art of selling themselves?
Selling Books will help salespeople learn sales skills that salespeople will love to use.
Best sales books that will help you increase your sales
Let’s take a look at sales books that will help you close sales and increase sales for your business!
best sales books 2021
1.” The Art of Selling by Zig Ziglar.”
Zig Ziglar is one of the sales masters in the world. This book is a fantastic read and has been around since 1985! Since it was first published, salespeople have been raving about it.
The book was written as a sales manual for salespeople of all types and is geared towards sales leaders, sales managers, sales trainers, everyone in sales!
I personally just bought this book because I’ve heard so many great things about it that I had to try it out for myself. It’s worth a read if you’re looking for sales techniques and sales skills to close sales.
2. “How I Raised Myself from Failure to Success in Selling” by Frank Bettger
If sales books were ranked, this one would be in the top 10 sales books of all time!
Believe it or not, this sales book has been on the sales bestseller list for 74 years straight and is still being read by salespeople worldwide! You’ll learn sales techniques, sales skills, sales strategies, and more in this sales book.
You probably won’t find another sales book out there that contains as much information about selling as “How I Raised Myself from Failure to Success in Selling” by Frank Bettger does.
3. “The Little Red Book of Selling by Jeffrey J Gitomer.”
This sales book is a sales classic! If you’re into sales books that are easy to read and jam-packed with sales techniques, sales skills, sales strategies, advice for salespeople from the pros, and sales secrets, then this sales book is perfect for you.
It’s been around since 2001 and has over 1 million salespeople that read it every year!
4. “How to Master the Art of Selling by Tom Hopkins.”
This sales book was a game-changer for salespeople back in the day. It’s jam-packed with sales techniques, sales skills, sales strategies, sales tactics, and sales advice for salespeople from the pros.
It’s been around since 1989 and is still being read by salespeople all over the world!
5. “The Science of Closing by Brian Tracy”
This sales book is quite different from the other sales books on this list because it’s considered a sales psychology sales book.
Like sales books written by sales psychologists, this sales book is about more than just sales techniques – it’s about the psychology of sales and how to become a great salesperson.
It was written by Brian Tracy, who has been in sales for over 30 years!
Final Thoughts
Whether you’re trying to improve your sales skills or write a book on how to increase them, there are plenty of great books out there.
But if reading isn’t for you and you prefer video content, we recommend the following TED Talks about sales and marketing that will give you some ideas on what else is out there.
You can also check out our blog post with more information here! Which skill would be most helpful in improving your abilities?
