Building a landing page is essential for your marketing funnel.
However, with so many options available in the market, we have hand-picked the best landing page WordPress plugins to market your business in 2019.
You need a place to be able to collect email addresses, sell your products or ask people for any other action.
But building a good looking landing page isn’t an easy process. If you are a designer and know about coding, then it shouldn’t be a problem.
But since you are reading this post then you aren’t, and you want a solution to be able to build your good looking and functional landing pages.
Luckily for you, there are many plugins to help you do so inside WordPress. But there are many plugins that claim to help you, and they end up being a waste of time. That is why this post is created.
In this post, you will discover everything you need to know about these plugins and help you decide which one is perfect for you and your business. Cool?
But first, let’s start with this.
What is a Landing Page?
Before we can continue any further, we need to have a clear understanding of a landing page.
A landing page is simply the page that your visitor land on that has a specific call to action to it.
So if you have a page where you ask your subscribers to optin on, then it is a landing page. A sales page is also a type of landing page where you ask people for their money.
A webinar registration page is a landing page.
A video sales page is another type of landing page.
A coming soon page is another type of a landing page where you tell your customers that you are coming soon, and maybe, ask them to optin.
Thank you pages and confirmation pages are another types of landing page, where you thank your reader/customer for taking an action (optin/purchase) and maybe offer them instructions or upsell them and so on.
Now, that you understand what is a landing page and know its types, the question that comes in mind is…
Why Do We Need A Landing Page Plugin?
A landing page plugin is a great tool to help non-designers crack their landing pages in no time. Not just that, you have the opportunity to have good looking designs without being a designer.
Not to mention the ability to integrate your landing page with other tools without touching a code. And having all this inside of your dashboard in WordPress is a dream that comes true.
The plugins also have few landing pages to use them as a starting point instead of starting from scratch. This means that you could have a good-looking page from the get-go, and then edit it to suit your needs.
Does it get better?
Also, many plugins allow you to save your landing page as a template, so you could use it directly if you want to use the same layout.
So if you are creating multiple landing pages for different freebies, but want to use the same layout, just save the template, use it again on the other page, edit the text to suit your needs and you are done. It is that simple.
There are many more features for using a plugin, that we will discover in each plugin below.
Features to Look For In A Landing Page Plugin
Now, there are many plugins in the market, and if you don’t have the right criteria to look for, then you will choose the wrong plugin for your business.
So here are the top criteria or features you need in a landing page plugin:
- Drag and drop interface. This would be very important especially, if you are not a designer and want to see everything in front of you live as you are editing the page, to make sure the page look as you want at the end
- Good Pre-made templates already available: This is also important especially that you don’t want to get started from scratch. The templates should be good, and provide a good base for you to get started with it.
- Ease of use: That goes without a saying. If it is hard, then ditch it.
- Responsive design: Nearly all of the plugins now are updates to offer responsive designs. For the ones that don’t, they can’t be used in 2019 by any means
- Split testing: It is a great feature to have nowadays.
- Integrates with the email company and products you want to use: If it doesn’t, then it won’t suit you. It is unrealistic to change your email provider because you want to use a specific plugin, right?
These are the top features to look out for in a plugin. Now, let’s see the features that are available in top plugins separately to know if it will work for you or not.
Top Landing Page WordPress Plugins
Now that we know everything about landing pages, and WordPress landing page plugins, it is time to dive deep into the top plugins to know which one will suit you and your blog and which won’t.
So without further ado, let’s dive deep into the first one.
1. Elementor
Elementor is a plugin that took the market by storm when it was first released as a free plugin in the WordPress Plugins directory.
It was intended more for the designer, the people who love to have options to use to edit their page and make it look fantastic.
That doesn’t mean that it won’t be good for conversions, actually, there are many great pages that are optimized for conversions, but when they started they were focused on creating good-looking landing pages.
They have a lot of templates in their directory, some are available in the free version, but most of them are only available in the pro version.
You can start building a page from scratch, if you want to, and can’t find any solution.
Just so you know, there are already many marketplaces that offer Elementor landing pages just like the landing factory, this is a huge plus offering you a wider variety of choices to choose from.
Features:
- You could get started for free. And it has 90% of the features, which may be more than enough for most people.
- Drag and drop UI WYSIWYG (what you see is what you get.) with live preview.
- Easily design popups to increase your sales and get more people to optin.
- Easily design your forms as well from the frontend without interrupting your workflow.
- Integrate with tools like Mailchimp, Convertkit, ActiveCampaign, Sales by Hubspot, Salesforce, and many others. Check all the integrations here.
- More than 80 elements already available to give you complete control of how your page looks like. Not to mention 3rd-party widgets that can give you even more control.
- Over 300 beautiful templates are already available. Some of them are available for free. You can pick more pages from the marketplaces, although, you won’t need to.
- Edit the page in the mobile editing view, so that it looks perfectly on mobiles as well
- 24/7 customer support available to help
- Use the navigator to get an overview of widgets available on the page, and easily reorder things.
- Redo Undo functionality is available
- Hotkeys to save you time is also available
- Easily add background videos, background gradients, or background overlay.
- Easily customize your text to suit your needs, and you have the ability to add custom fonts in the pro version.
- Easily create a 404 page.
- E-commerce widgets are available like price table, price list, Woo Products, Woo Elements, Woo Add To Cart, and Woo Categories.
- You could also add Custom CSS if you want to.
- and much more
Pricing:
As I said in the beginning, this plugin started as a free plugin, and till this date, it is available for free and you have many of the great features there. But if you want all the features, then you need to get the pro version.
There are 3 pricing plans, the personal, the business, and the unlimited plans. The difference between the plans is the number of sites you can use it on.
- The personal plan can be used on only 1 site, and you will need to pay $49 every year.
- The business plan can be used on 3 sites, but you will need to pay $99.
- The unlimited plan costs $199 and it gives you access to use on unlimited sites.
Their pricing model is very simple.
The plugin is a great one, and you won’t go wrong with it.
2. Thrive Architect
Thrive Architect (previously called Thrive Content Builder) is created by the team at Thrive.
When you purchase it, you get access to the thrive landing page plugin as well, which helps you created amazing landing pages.
Thrive Architect is one of the best drag and drop page builder. It is predecessor was a good one, but the code wasn’t clean, and there were some bugs with it, that are solved completely with this one.
Thrive creates its products from themes and plugins focusing on conversion and getting your visitor to do the action you want. This is the most important part of their tools.
Unlike Elementor, it isn’t focused on the design aspect, that doesn’t mean their themes are not good, but the design isn’t the #1 priority, conversion is and this should be your focus as a businessman.
A great thing about their landing page templates is that they are already grouped.
So if you want a landing page, a thank you page, a sales page, and maybe an upsell page.
Choose one of the groups in the templates, and you’ll have the same look over your other pages without trying to make them look similar.
It is like importing a complete site and then editing it to suit your needs.
Features:
- More than 270 pages templates grouped together. You could easily get much more from other marketplaces.
- Easy to customize column layouts.
- Grab attention easily by adding background images and adding color overlays to make text easier to read.
- Easily control every setting by just clicking on the element.
- Mobile editing available to make sure everything works perfectly on mobile.
- Integrates with many companies like Active Campaign, Convertkit, InfusionSoft, Drip, Get Response, MailChimp, MailerLite, OntraPort, Webinar Jam, and much more.
- Conversion-focused widgets already available, so don’t worry about increasing sales. Widgets like Testimonials, call to action buttons, credit card icons, lead generation forms, countdown timers, Guarantee boxes, pricing tables and more.
Pricing:
It already comes with your purchase of the thrive membership. So if you plan to use any of their themes and other plugins, then purchasing the membership will be a better option for you.
If you want to purchase it only and use it on your own theme, which is doable, then there are 3 plans:
- The single site license and it costs $67, and you have access to all features with unlimited free updates and 1 year of support.
- The 5 site license pack, which you can purchase on 5 different sites for $97. You have access to all features, unlimited free updates and 1 full year of support.
- And of course, you could purchase their membership for $19/month paid annually, and you could use it on 25 websites and get access to all their other plugins and themes, which are seriously top-notch.
3. InstaBuilder
Insta builder 2.0 is another great plugin that could help you customize your page as you want.
It is a drag and drop page builder with 100+ done for you templates that you could use instantly. It is one of the players who has been doing it for some time, and just released a huge new update that made their tool 100% more powerful.
Here are some of the features of this plugin:
- 100+ templates already available
- The ability to split test
- Easily convert your page with one click to HTML, to use on any site out of WordPress
- Easily apply 2-step and 3-step optin technology
- A lot of graphics already available to use
- Analytics you can check instantly
- Easily build scarcity in your pages
- Integrates with almost all autoresponders
- Integrates with Go To Webinar
- You could also lock content, so people don’t see it unless they optin.
Pricing:
The pricing is simple. There are 3 tiers to choose from:
- 3-site license which you can use on 3 websites that you own with one year of support and updates. It costs $77.
- Unlimited license, which you could use on unlimited websites you own with 1 year of support and updates. It costs $97.
- Developer Licence, which you could install on unlimited domains that you own and on client websites as well if you want to build your client’s pages using it. It costs $197 and it comes with 1 year of update and support.
4. OptimizePress
Optimize Press is another one of the long-playing players in this field.
Optimize Press not only enables you to create amazing looking landing pages but also helps you create amazing looking blog with their powerful Smart Theme.
You could also create membership sites as well to sell your online training courses and membership sites.
It may not be the best option for choosing your theme or creating the best membership site, but it is good as a landing page builder.
It might be perfect if you are short on money, and want to have a membership with a good landing page solution.
Features:
- You already have access to 60 templates in the plugin + you could get access to 300 templates from their marketplace that you could purchase.
- You have access to A/B split testing and conversion stats in all your pages
- Easily integrate with top apps like Mailchimp, Aweber, Active Campaign, Convertkit, Get Response, Constant Contact, 1 Shopping Cart, Infusionsoft, Paypal, Stripe, Click Bank, Thrive Cart and much much more
- Easily create any type of landing optin pages or sales pages. Whatever you think of, there is a template already available.
- Easily build a membership site and take payments via strip and PayPal.
- Membership templates already available to create amazing looking content inside your membership
- Your content is secure with Optimize member, so don’t worry about people accessing your content without purchasing.
Pricing:
The pricing is a little bit tricky because you don’t access all features on all tiers.
- Core plan: You pay $97 and you can use on 3 sites you own with 1 year of support and updates. Membership plugin is included
- Publisher: You can use on 10 sites and you pay $197. You get access to A/B split testing, Advanced elements library, Video Backgrounds, & Priority support
- Pro: For a limited time, it costs the same as publisher and you get access to all features and can use on 30 sites. Not to mention being on top of the line support for 1 year.
They share the prices of renewal of support as follow:
Renew your 1 year support & updates for $39 (Core), $59 (Publisher), $79 (Pro) within 30 days of expiry. Renewals after 30 days are at full package price
5. Divi
The Divi builder is created by the hugely popular Elegant Themes company. They are known for creating amazing premium themes for over a decade now and not sell it for a very high price.
And their Divi page builder is created to compete with other page builders already available, and come with the purchase of your elegant themes membership. It can be used on any theme though.
Features:
- It comes with 46 content modules
- Easily customize the layout into the way you want it to be
- Not front-end visual editor as Thrive Architect and Elementor (not wysiwyg)
- You have complete control over customization with the ability to add custom CSS
- Easily see everything you are building by collapsing the builder
- Unlimited Undo & Redo… It is very important, trust me
- You can easily make multiple items on different pages to be in sync, so when you update one, the others are updated automatically.
Pricing:
The best thing about elegant themes is their simple pricing plans. You get access to everything with 1 small payment of $89 for yearly access. Yes, that means all their themes and all their plugins.
If you want lifetime access with lifetime updates and lifetime support, then you just pay $249.
It is great for people short on budget.
6. Beaver Builder
Beaver builder is another drag and drop page building plugin that can be used as a landing page builder.
And yes, it is front-end visual editor. It has grown rapidly in the past 2 years, that it is recommended by many and WP Beginner just names it the best.
Features:
- You get access to 30 landing pages, that are super good
- You can easily hide things based on the device of people
- Add any WordPress widget directly into the page.
- The free version is so limited. Not like Eelementor. it is not best to decide if it is good or not
- Easily build your custom page templates
- Integrates with popular email providers via API
- Easily import and export templates
- The ability to white-label the plugin
Pricing:
It comes in 3 tiers. You could use the plugin on unlimited sites no matter what license you purchase.
- Standard: It costs $99. It doesn’t have access to the Beaver Builder Theme, Multisite Capability, and white labelling.
- Pro: It costs $199. You have access to everything except White Labelling
- Agency: It comes with white labelling capabilities, and it costs $399.
You have 1 year of support on every plan you purchase.
Conclusion
There are many options to choose from, and we are just scratching the surface here. Yes, these maybe the best options to use on WordPress, but there are more companies to choose from, if you want to not host on landing pages.
These are the top companies when it comes to creating landing pages on WordPress.
The one to choose depends on your needs and your budget.
If you have a limited budget and want to have a membership capability, then you should go with Wishlist.
If you care more about how your page look, then elementor is a great option.
If you want a good theme, a good page builder and limited on budget, then Divi & Elegant themes is the best option.
And don’t take my word for it. You could check out the landing pages before deciding which ones to choose.
And tell us below which one did you choose and why.
