Best Lead Generation: 22 User Acquisition Strategies You Can Use in 2020.

User Acquisition is the most aspect to grow your online business. Learn how these 22 lead generation strategies can help you acquire customers in 2019.

So you have just finished creating your product, and then nothing happens.

You barely get any sales or even users in your funnel because of no lead generation strategies. Your business is not gaining any money. On the contrary, you are losing money every day with all the staff and maintenance costs you need to keep your business up and running.

And if you can’t get users in your funnels, your business won’t move forward. Actually, it will be going backward.

So to grow your business and scale it to the next level, you need to acquire customers on a fast pace that your support team can’t keep up πŸ™‚

And this is what you are going to discover in this post. You will discover everything you need to know about User Acquisition, so you become a master of this topic.

Ready? Let’s get started with the most important thing, the definition.

What Is User Acquisition aka Lead Generation?

User acquisition is simply the process where you get new users or customers to your business through any marketing activity.

In this post, and others talking about this topic, you will see people use UA as a short for the word.

And to get users, there are usually two ways to get them:

Paid Media Marketing: It involves the use of different channels on media where you display your ads to encourage people to get your app or product. This includes everything from the ads you see on various social media platforms like Facebook, Twitter, or Instagram.

Influencer marketing can also be considered as paid media marketing. If you don’t know yet, influencer marketing is where your benefit from the influence of people on social media who have a following on social media or a blog and make them recommend your product as part of their content.

Your Own Media Marketing: This differs from paid media where you use your media or audience to promote your app. This includes things like emailing your list, sending SMS messages, sending messages through your FB bot, and so on.

As you can see, you need to have your own list of people first that you could email. There are tons of ways to build the list; we will cover many in the post, so be prepared.

App Store Optimization: One thing that is very important if you have an app and want to get more installs is to try and boost your organic installs.

And you could do this by optimizing your app to appear in the app store when people search for words related to the uses of your app. This way, you will get organic installs every day without much work from you.

Now that we are done with the definition and various ways to acquire users, the next thing you need to know is…

User Acquisition Versus User Retention

You really need to understand the difference between User Acquisition and User Retention, if you really want to take your business to the next level.

People don’t usually understand the difference, and never bother with retention and just focus on acquiring customers which is the biggest mistake.

User acquisition as we mentioned in the process of getting new people to sign up for your product and use it. This involves the marketing of your product and building a brand that people become aware of in your market.

User Retention is what you do after you acquire that customer. You try to nurture the relationship with your current customers that you already have and make them continue using your product. The focus here is to make the customer find a different solution and your product becomes useless to them.

This includes things like customer service that you offer to your customers, onboarding process, educational content that make them make full use of your product, loyalty programs and so on.

And it is much easier and more cost efficient to retain your users than acquiring new users.

So now that you understand the difference between the two terms let’s get back to the main focus of this article, user acquisition and talk about a very important topic…

What Is User Acquisition Cost (UAC)?

User acquisition cost is the most important metric that you need to keep an eye on as you are growing your company.

Since your business is online and you are trying to acquire customers through online methods, then you have every possible way to track almost anything.

UAC is the average cost that you need to pay to make someone who doesn’t know your product, sign up and buy your service.

It is important to know this number because it determines the profitability of your company. Knowing this number will also tell you if a new channel is worth pursuing or not because after you start testing it and you find that the cost of acquiring new customers is lower, then pursue this channel. If it is more, then you try to find ways to lower it or abandon it.

It is that simple.

Just one thing to note is that there are different channels that deliver results later on. So if you just spent money on creating a website and starting content marketing to acquire users, then the results you get will be nothing compared to what you are paying, and that is normal at the beginning. So it is essential to look at these traffic sources with the same lens as other mediums.

How to Calculate Lead Generation aka User Acquisition Cost?

To calculate the User Acquisition cost, you just need to divide all the costs you spent to acquire customers by the number of customers acquired in this period.

Simply put, if you spent $1000 and you got 750 customers, then your UAC is $1.33.

Now, that you know the UAC, you can determine if it was great or not by seeing the profitability. If you get them to buy a 1k product for $10, you will take that all day.

But if you get them to buy a $20 for $10, and it costs you $7 to manufacture that product, then you are earning $3. And we are not accounting to expenses like customer support and so on, which will drive the UAC higher.

Now, that you know this, you will be looking for ways to minimize the user acquisition cost, or trying to find a different channel that will deliver your customers at a lower price.

But before doing so, you will need to calculate the UAC per marketing channel.

It is not enough to just know the average UAC for all your marketing channels at once. The numbers are good for seeing the big picture and assessing different channels at once.

But if you want to grow even further, you need to find the channels that are delivering your users with a good cost, and the ones that are delivering your customers with very high costs.

One thing you could do is to kill the channels that delivering customers at high prices, and scale your efforts and increase your budget on the other channels that cost less.

And it is easy nowadays to get this data with any customer analytics tool that can trace paying customers to their source.

How to Minimize User Acquisition Cost?

Now, that you know your UAC, it is more important to try to decrease the cost while increasing your budget. This way, you are getting more customers at a faster pace with more profitability. This is called growth.

So how can you minimize your cost?

  • Cut the channels that are costing more: If a channel costs you more than usual. Cut it, and spend your money on other channels that are already delivering you results.
  • Improve conversion metrics on your site: You need to be always split testing different things on your site. Find out where your funnel is leaking and try to find quick wins that you could optimize and then keep doing A/B tests on your whole funnel after that to make sure that you have the best conversion rate, backed by data.
  • Make your customers happier driving you more customers: There is nothing better than having your customers recommend you to others and be your raving fans. This will help you grow further without much work from you. And to do so, you need to listen to them and what they need and try to give them what they need.
  • Test new channels: You don’t know which channel is going to deliver you the best UAC. This means that you need to test. Don’t test a lot of channels at once unless your budget is unlimited and you have the team that helps you do so. If not, then start by testing one channel at a time, and make sure that you gave it enough time before switching on another one. You don’t want to be just switching channels when you are just starting to get the hang of it.

Having these things in mind before proceeding is very important. Cutting your UAC is as important increasing your User Acquisition. You don’t want to pay for a customer $10 if you can get him for $5, and use the other $5 to get more customers or improve your product, or even put it in your pocket πŸ˜‰

Basic Steps Before Starting the Acquisition

Now, that you have all these data in mind, and you want to be more systemic in your approach to user acquisition without just haphazardly trying different tactics without knowing what is working or not, there are few things to keep in mind.

Consider these as basic foundations that you need to have. Once you have the foundation ready, we could then go with sweat stuff that we all like, the different tactics and strategies you can use to acquire customers.

Start by defining your strategy

As I said, there are many different ways to start getting users and customers to your business.

But before you dive deeper and testing tactics, you need to define the strategy that you would like to go after.

Do you want to go with paid media? Or do you want to build your own media?

The first, of course, we will generate returns in the short term, while the other, will generate returns in the long run, but it is more sustainable and will be worth it.

After you decide which one will you choose, map out a complete strategy of how you plan to execute it. That means different tactics and processes that you need to dominate that channel and get users to your business.

Figure Out Where Your Target Customers Are

Now, that you have an idea of the strategy that you are going after, the next step is to find your target customers.

Where do they hang on?

This will give you an idea on the channels that may be worth spending your time and money on. Your audience may not be available on Twitter, so if you spend your time growing your twitter account and spending money on ads there, then your Customer Acquisition cost will be too high.

Not just that, map out the groups your customers are part of, the influencers they are following so you could reverse engineer what they are doing or target their audience in your ads and so on.

Having all this data in mind will make sure that you are not going after the wrong people, and that you are targeting the right people to your business.

So after you map out your strategy, make sure that you focus on the places where your audience hangs on.

Create an estimate for your customer acquisition cost

After you have your strategy mapped out, the next step is to create an estimate of your customer acquisition cost.

This will be your baseline. Once you start implementing tactics and you start getting customers, if you get them below that estimate, then you keep scaling. If not, you try to minimize the number and/or testing different tactics or abandoning your whole strategy.

So how do you create the estimate?

There is no clear way to calculate it when you don’t have the data.

One way you can do it is to put the number that you would be willing to pay to break even. If you can get anything below it, then you would be happy. If not, you will redefine your strategy.

Another thing to do is to see how much your competitors are spending and data you can get from tools like Similar Web to see how much they are spending on ads for example.

Just put the number and go with the next step. Don’t spend days calculating it.

Build a Landing Page Targeting their Pains and Desires

Now, that you have the strategy in place and you calculated your customer acquisition cost, the next basic step is to build a landing page that converts visitors into users and/or potential customers to your business.

You need to spend a good time on creating your landing page and/or hiring a very good copywriter who is very good at writing a copy.

And to be able to increase your conversion rates you need to dig deep into the pains of your users and how you can help them solve it and the desires they are after and how you can help them achieve it with your product.

This comes from first, understanding your customers. If you already have customers, you can talk with them and see their pains and desires and then use their own words to create a persuasive copy. If you don’t have customers, you can read reviews on product pages on Amazon, read what they are posting on groups they hang on and so on.

Make sure to notice the words they are using, and use the same words in your copy to let them know that you really understand how they are thinking.

Not to mention writing magnetic headlines, sticky bullet points, attention-grabbing description and so on, which becomes very easy after you do your research and completely understand your audience and their pains and desires.

Setup your email sequence

After you are done with your landing page, the next step is to create an email sequence.

The email sequence is a great way to keep popping in your potential customers’ inbox and move them from cold leads who are undecided about whether or not to choose your product to be customers and users of your products.

And if you have the right nurturing sequence, you can turn them into hardcore fans that drive you more users along the way.

So your email sequence in a way should be educating and entertaining. You need to educate your customers about their pain and desires and illustrate to them that you understand them.

After that, you need to show them the solutions to their problems and how your products can help them solve it.

Having all this in place will help you increase your conversion rates and get more customers from the same amount of visitors, thus driving your user acquisition cost lower, and increasing your revenue along the way πŸ™‚

25 User Acquisition Strategies you can use in 2020.

Now, that you are done with the 5-basic steps you need to have before starting to focus on user acquisition, now is the time to start getting into the great stuff, how to actually get users and customers to your business.

But as I said, if you don’t have the foundation right, you will waste a lot of time and money when you start implementing the strategies below. So take the time, have the right foundation in place and don’t skip steps.

With that said, let’s start with the first strategy.

Integrations with Other Products

There is nothing easier than getting people who are already paying money. This means they are not freebie wanters and that means business for us πŸ™‚

And this strategy is a great way to do just that without being pushy.

When you integrate with other products, they will be happy to announce the integration and promote you to their audience, as they have just increased the usability of their product and made it more powerful. That of course, depends on you having a great product in the first place, which I assume you have otherwise no amount of marketing can save a crappy product.

So which products should you integrate with?

  1. products that serve the same audience but not offer the same features. So if you have an email marketing service provider, you can integrate with landing pages’ creator, membership plugins/SaaS, and so on. These people are definitely looking for an email service provider.
  2. Companies that are one or two steps above you. Don’t go all the way to top players because it doesn’t matter for them if you integrate with them or not. But the smaller companies, they would do anything to show that their tool is powerful and integrating with other products is a good way to do so. As you grow, look for bigger companies until the leaders would be happy to integrate with your services.

After you choose the right product here is what to do:

  1. Setup an official 3rd party integration. Your developers should do this easily
  2. Tell the owners of the tool that you are planning to do an integration. They will be happy to help with anything along the way.
  3. After the integration is done, let them know, and they will be happy to announce it.
  4. Offer discounts for their users for a limited time to get even more people at the beginning (optional)
  5. Run ads targeting their audience with the offer. (optional)

The costs are usually the developer’s cost, which you already have, and the paid ads which are optional, although I highly suggest it.

Email influencers and bloggers to invite them

There is nothing better than being recommended by an influencer or getting them to share your tool with their audience.

The people already trust him, and when he recommends your tool, you are getting a massive amount of hot leads who are so engaged and willing to buy right away.

One thing you could do is to get them to start using your tools and offer it to them for free. In exchange, you will get a testimonial and have them recommending your products.

And the cost is probably minimal since you already created the product and you will be just paying maintenance costs like support and so on which is nothing when they get you many more customers.

As with the first steps, you don’t want to go with top players in the space. But here, you don’t want to go with new influencers and bloggers. Go with the people in between.

And once your company is established, go with the big players, they will be happy to cut some costs as well.

Get active on social media channels

This is a great way to own your audience and generate traffic on demand to your site.

Social media is created for socializing, so if you plan to be spammy, then ignore it and see any other strategy.

But if you are willing to put the time and effort to make it work, it will pay dividends later on.

So what should you do?

  1. Find the channels that contain your target audience and that you like to use; it is a long game, so it is important that you have fun using it.
  2. Find out where your audience hangs out on these channels. This include groups, subreddits and so on.
  3. Invest the time to be a member of this group. That means commenting on posts, providing value, sharing your experiences and so on
  4. Add people as friends and build a true relationship with them.
  5. Start telling them about your product when it comes naturally in conversations
  6. You can also build a relationship with the owner, maybe provide him free access, and see ways you can collaborate to promote your product.
  7. Build your own group, add people, and continue providing value.

You don’t need to spend hours every day. But once you start building some meaningful relationships, things will start to skyrocket, and you won’t regret your time in the beginning.

Create Webinars

Webinars are a great way to provide value first to people and build trust, and then you pitch your product at the end generating sales into your business.

So it is a great way to get customers.

The question now is how to get people to see the webinars.

You can use people you built from other channels like social media πŸ™‚

You could run ads to them. There are not many other things that convert cold people into customers.

And my favorite is to do collaborative webinars. This means going to other people who have an audience already and make them promote your webinar, and you provide value to their audience (and you can offer them a cut from your earnings, discussed later in the post.)

You can collaborate with influencers who have the audience you want, or companies that already have the same audience but offer different services.

This is the hardest part.

Creating the webinar is a one-time process. You may need to iterate it from time to time to make sure you get the most benefits, but after some time, it would be a matter of you showing up, and that is it.

I can cover what to include in a webinar in a complete mammoth guide. But Natalie from the suitcase entrepreneur already did so in this ultimate guide. It is a little bit old but contains a lot of gold in it, so don’t hesitate and check it out.

And if you are serious about webinars, which you should be btw, check out Russell Brunson’s course about webinars and Amy Porterfield’s. You will learn a lot from them

Create Video Content

Video is spreading like wildfire. Google says that almost 50% of people surfing the net watch a video before purchasing a product.

Aberdeen Group’s data show that video marketers get 66% more qualified leads per year.

And the data is all over the internet if you need any more convincing about the importance of video, which I don’t think you need because people didn’t jump on YouTube lately because they love to do so, right?

So what should you do?

  1. Do your research and find popular videos on other channels. These are topics that are gaining traction. Unlike with Google SEO, here you want to go after popular topics. If you can provide good content, you will rank higher it is that simple.
  2. Spend time creating the best content around there about this topic. This means not to do short content, but on the contrary, don’t do long fluffy videos. One tip to suggest is to script your video to deliver knowledge without taking much time
  3. Edit the video to be engaging. This means cutting all the dead-weight of the videos. Adding b-rolls and jump cuts.
  4. Promote your video to your audience on other channels.
  5. Consistency

And I want to stress on the last part a little bit more. Consistency is the key to growing on YouTube. You probably want to see results from your first videos, but all you need is one video to take off, and your channel will be growing dramatically.

And once you have a following, the ROI will be huge considering the time you will spend to create each video then.

Get interviewed in podcasts, videos

Guest posts were the way to go in 2008. But it got abused in every way possible that Google declared it as spam. If you still do it the right way, don’t worry, but the results aren’t as good as it used to.

Enter guest interviews.

This is a great way to deliver value to the audience of other people’s podcasts, and in return, you get to appear on a big platform with people who are fully engaged to what you are saying.

Deliver value, and you already have people who trust you, and if you show how your product can help them solve their problem, you will surely get people to purchase your product. Even the people who didn’t, you can get them to sign up to your list, and get them to purchase your product later on.

So what should you do?

  1. Find podcasts in your niche. Preferably ones that already have a good amount of listeners. Don’t go with the top podcasts in your niche until you are established in the market as an authority.
  2. Start by building a relationship with the host through commenting on their posts, tweeting their podcasts, emailing them and adding value and so on.
  3. Send them an email telling them about you and how you can provide value to their audience. Make it all about the audience and them, not about you.
  4. Deliver good value πŸ™‚

You could do the same with videos. We just mentioned how video is exploding. Use this to your advantage. See the next upcoming channels and tell them how you could provide value to their audience. They would be more than happy to have you.

After all, they want more content to grow their channels. Start with smaller channels, and climb your way up. But don’t go with very small channels because the ROI is not huge.

Strengthen Your Content Marketing Approach

Content marketing is a great way to generate a consistent stream of paying customers to your business over the long run. And the best part is that the curve is always increasing, if not consistent.

Yes, the results at the beginning are nearly null, but over the long run, it’ll the best investment in your business.

But you need to have the right approach and not just waste your time.

Here is what you should do step by step πŸ˜‰

  1. Start with your audience in mind. What topics are interesting to them
  2. Start doing keyword research to find popular topics in your niche. Research your competitors and see which ones are delivering them results
  3. Choose the right topic: This is an intersection between difficulty, profitability, and which one suits your business more
  4. Write top-notch content: I can write for days about it, but in short, make sure that you go in-depth and provide better value than your competitors.
  5. Optimize the page for on-page SEO to make sure that Google understands your page and get you to rank for that keyword
  6. Build links: This is the most important part. Start generating links to these pages by outreaching to people who linked or shared similar content, guest posting, and so on.
  7. Repeat

This should be the base of your content marketing efforts. I can talk about each step of these days. Here are the best resources to check out to help jumpstart your content marketing and SEO efforts.

Acquire Website/Tools and Migrate on Your Business Site

This is a great way to shortcut your way into generating leads to your business.

The easiest thing you could do is buy someone’s product which is already successful and merge it with your product. But that is usually impossible unless you have an unlimited budget to spend.

Another thing you could do is find popular websites with informational content, and purchase it, and redirect the content to your own blog. This will give you a boost in links to your blog. Not to mention the extra content you will add to your site.

It is a little bit hard to do all this without losing SEO benefits, so make sure you hire the right people to do so.

Neil Patel did so with the Kiss Metrics blog. He shared his experience here, and why he did so.

Why I Spent $500,000 Buying a Blog That Generates No Revenue

Another thing you could do is purchase a free tool that helps people with a small part of their business. It doesn’t need to be completely related to your product, but it should be helping the people who want your business.

Neil Patel did so as well πŸ™‚

He purchased Uber Suggest for 120k. It was just a keyword research tool. He used it to benefit from its huge backlinks, and of course, deliver more leads to his SEO agency.

He went on to make it a great SEO tool for free. He spent a lot of money on it. Even before he did so, it was already benefiting his business.

You can read more about why he did so and how it is helping his business.

My New SEO Strategy: Blog Less, Spend More on Technology.

So the takeaway from all this is that it is not wrong to purchase other websites or tools already available in the market and use them to kickstart your site’s growth.

Make sure you target the right websites and/or tools. This is something you can only decide yourself.

After that, try to broker a deal.

Once a deal is finished, have someone who is good at migrating all this stuff to your site and set up proper redirects. Neil talked briefly about what he did.

It is a great strategy, and if you have the budget to do so, go for it when you have the right deal. You won’t regret it.

Use Solo Ads to Promote Your Business

Solo ads are a great way to get in the inbox of people without building your email list.

All you need is to find people who offer solo ads. There are many marketplaces for that and Facebook groups. Clickonomy is a great one to start with. It is created by Anik Singal.

Once you find someone who has the same audience and willing to send your emails, agree on a rate for clicks, and then send him your email.

Don’t promote your product right away. Maybe, promote a lead magnet with an email sequence that sells your product.

For the email itself, make sure to ask the seller for his opinion. He knows his list better than anyone.

Be Active on Quora

Another way to build trust and get people to purchase your product is to be active on Quora.

If you don’t know yet, Quora is a platform where people ask their questions and others hop on and answer the question. The best question is voted up.

Doing this repeatedly at the beginning won’t give you much of an ROI. The great thing is that people who search on Google for the same question will see the Quora thread, and this will lead them to your answer.

So you get eyeballs on your answers, you build trust by showing your expertise, and you show people how to solve their problems with your product. What else do you need to get people to purchase your product?

Check out this guide to learn more about How to Turn Quora into a Traffic-Driving Machine for Your Blog.

Share Case Studies on Your Users

There is nothing better than showing people that your product delivers results. And the best way to do so is by sharing case studies of your users.

You can create these case studies as posts on your blog. After that, you could link to it from the homepage of your product to show it to people who are on the fence.

Having them on video is a great plus because people think that video can be trusted more.

You could also use the case studies to publish it on other blogs as guest posts. This is the best way to advertise your product without paying a dime. Just make sure that the post is not all about your product but more about how to solve a problem for the audience.

Republish Your Content on Various Platforms

Creating one piece of content that is high quality takes a lot of time. You could benefit from this piece of content by republishing it on various platforms.

There are magazines that can publish parts of your posts on their site while linking back to your blog. It may be hard at the beginning to do so.

The easiest thing you could do is to publish the post on Medium. Medium is created by a Twitter co-founder, and it is growing very fast. And if one article takes off, it would send you 1000s of subscribers in no time.

You can learn more by checking this article about How to Get More Traffic from Every Post by Republishing on Medium.

You could also take parts of the post and share it to your email list, share it on Facebook groups, share it on Reddit and so on.

Check this post for 20 places to publish your post on.

Create Ebooks, Guides, and Other Content Offers

Now that you have your content marketing strategy in place, the next thing to do is to create ebooks and guides and use it to get more traffic to your site and convert visitors into traffic.

These pieces can be created from your old pieces of content to get started.

After that, you can create these pieces of content to move people from being aware of their pains after reading your posts to becoming aware of your product and how it can solve those needs. You can’t do so right away on the post, but you could do that over a length of time after they signup to your email and grab the guide.

Do Giveaways

Everyone loves free products. Giveaways are a great way to give people free products while generating a lot of buzz around your brand.

So how to do it?

  1. Pick up a prize that people would be thrilled to get, and that could solve their problems. Don’t go with MacBooks and iPhones; it doesn’t solve their problems. It can be access to your product + few others for a year or 10 years. If you can get other companies to get involved, that means more buzz.
  2. Make sure to set it up in a way that people are rewarded for sharing the giveaway, giving them more entries. Kingsumo does this very well.
  3. Promote the giveaways to your email list and your audience on other channels.
  4. Spend money on ads to give it an initial boost. (optional)

You can learn more about how to grow your business by checking this case study from Josh and how he got around 200k subscribers in 11 days.

Building Free Tools around your business

Another great way to get a lot of buzz around your business is to create a free tool. As I just said, people love free.

And these tools are a great way to get people to know your product because people will be linking to it, thus increasing the domain authority of your brand giving you a boost in your SEO rankings.

I mentioned before how purchasing a free tool can boost your business.

But you could also create your own tool and use it to grow your business.

Just like how CoSchedule created their headline analyzer. Coschedule is a content calendar plugin. But their audience wants to improve their headlines, that is why they created the free tool.

And it helped generate a huge amount of buzz for their tool. It got them over 288k backlinks. Can you imagine the number?

So having a free tool is a great way to boost your business.

Use Content Upgrades in Articles

Content upgrades are an extra piece of content that you give to people who read your article. That could be a checklist, resources or even just a pdf of the guide that they can download on the phone to get to your great content later.

In exchange for getting that piece of content, you will get them to sign up to your email list and build rapport over a period of time making them aware of your product.

James Scherrer from Wishposd shared that pages with content upgrades convert visitors into subscribers 575% better than articles that don’t.

So after you create a great piece of content, add a content upgrade to increase your ROI thus decreasing your UAC.

Create location-specific landing pages

This may not be for everyone.

One great strategy to grab people’s attention is to show them that your product with created just for them. And a great way to prove it is to created location-specific landing pages.

According to data from Act-On, 18% of local smartphone searches led to purchase compared to just 7% of non-local searches.

That is more than double. It is huge. And it can cut your UAC cost to half or more.

And it may sound complicated to create these pages, but Neil Patel shows you how to do so step by step in this guide.

Cross bidding on PPC networks

This is a simple strategy that big companies use to try and get users from their competitors.

People search for brand names a lot. They don’t just type the whole domain name. The put the brand name, search on google, and then click on the domain name.

One thing you could do is to use PPC networks and show your product to these people.

Just like how hosting companies are trying to show their company to the people searching for their competitors. Here is a quick example from A2hosting appearing when people search for HostGator.

It is a strategy to have in mind if you are all in on paid ads and want to get some customers from your competitors. But don’t expect fast results from it. It may be expensive and not worth it for your business.

Setting up Facebook Retarget Pixel and making a custom audience

If you don’t have the Facebook pixel yet, then you are leaving a lot of money on the table.

The pixel is a simple code placed on your website that Facebook uses to track the people who visit your site. You can use to create a custom audience of the people who visited a certain page or visited your whole site in a certain period of time in the last 180 days.

You can then create ads for those people sending them to get an ebook and get them on your email list trying to get them to purchase your product.

You can also offer them discounts, which is not a wise strategy to depend on 100% of the time.

You could then use that audience to create a lookalike audience, where Facebook goes all out and generate a list of people who are similar to the people you have in your custom audience. These people are more likely interested in your product. You could then target them by sending them to your landing page and so on.

There are different tactics to implement here. Just start by adding the pixel to your site and create a custom audience of the people who visit your site.

Speak at Events

Speaking at events is a fast way to demonstrate your expertise. You get on the stage to a group of people who are 100% present to listen to you.

You have the attention of people for much more than what you would have if you just gave them a piece of content to read. Sometimes you get to speak for an hour.

Even 20 minutes is plenty of time to demonstrate your expertise and get people to know your product and maybe purchase it.

Did I mention that Russell Brunson closed 3 million dollars on stages when he was present at the 10x Growth Con by Grant Cardone? He did all that while speaking for 90 minutes!! You can read more about how he did so here.

Another great thing is that you get to build a relationship with people at the event, and being a speaker means that people are so much more interested in connecting with you than if you were just another attendee. This means people will come up to you and be more willing to purchase your product because they already know you.

But the thing is that it takes time to benefit from events. You won’t do a million dollars from your first event.

Host an Event

What about flipping the table and hosting an event yourself?

Hosting an offline has been one of the most effective ways of lead generation and user acquisition strategy for centuries.

It is a great way to help get influencers in your market to speak in your event, thus getting the attention of their audience. You could then pitch your product to the listeners. They are the most engaged people you would get. They paid money to hear your pitch.

A lot of big influencers are creating their own events like Grant Cardone, Ryan Deiss, Todd Brown, Russell Brunson and more. They have been doing it year after year, and their businesses have experienced a surge in revenue after each one.

It takes a lot of planning, and the ROI may not be great in the first year. But after that, once you can prove that you have good events and more influencers are willing to speak at your event, it’ll boost your business dramatically.

User Acquisition & Lead Generation by creating an Affiliate Program

This is an easy way to acquire users and generate leads and customers for your business.

Give people a commission on every sale they bring to your business, while you are getting customers without much work from you.

Just make sure that you don’t get a lot of spammy affiliate marketers. Make sure the rules are clear.

And have an affiliate marketing manager who is willing to provide the best experience to top affiliates and help them in every way possible to make more money while sending you more customers.

The best affiliate marketers are people who are already using your products. Ask those first before making your program to the public. Starting with an application based process to get people to be affiliates is great to weed out all the spammy marketers.

Check out this post to know more about How to Start an Affiliate Program That’s Actually Successful.

Conclusion

User acquisition is the most important thing if you want to grow your business.

This guide went deep into different ways to help you get people to your business πŸ˜‰

Start by picking a strategy or two and start implementing them. Test and see the results.

And make sure to tell us below which strategies are you going to start applying πŸ™‚

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Aishwarya Goenka
Articles: 15
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