What exactly is a mission statement? And why should you write one?
A mission statement is a short document that describes your company or organization. It helps define who you are and what you stand for. Writing a mission statement can help you clarify your vision, values, goals, and purpose.
Mission statements are often written at the beginning of a new project or initiative; they provide a clear direction for the future.
The most common types of mission statements include:
• Mission Statement Examples: These are very brief statements that describe an entire business strategy in just a few sentences.
• Corporate Mission Statements: These are longer than mission statements, but they still only contain 15-25 words per sentence.
• Vision and Values Statements: This type of statement’s focuses on how you want your employees to behave and act towards each other and towards society.
• Purpose Statements: A purpose statement defines your core competencies and identifies the services/products that will be offered by your business.
What is so great about writing a mission statement?
First, it is easy to create a high-level overview of your organization without getting too detailed. Second, once you have your mission statement drafted, you can use it as reference material when making decisions about your business. For example, if you need to explain your decision to clients, you can simply point them back to your mission statement.
Now, let’s look at some mission statement examples that are sure to leave you inspired.
Here are some mission statement examples of leading companies:
1. American Express:
“We work hard every day to make American Express the world’s most respected service brand.“
2. Southwest Airlines:
“Connect people to what’s important in their lives through friendly, reliable, and low-cost air travel.”
3. Virgin Airlines:
“To grow a profitable airline, that people love to fly and where people love to work.“
4. Amazon:
“To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.“
6. Etsy:
“To reimagine commerce in ways that build a more fulfilling and lasting world. We are building a human, authentic and community-centric global and local marketplace.“
7. Paypal:
“To make it easy to do business anywhere.”
8. Kickstarter:
“To help bring creative projects to life.“
9. Sony:
“To be a company that inspires and fulfils your curiosity.”
10. Cocacola:
“To refresh the world…To inspire moments of optimism and happiness…To create value and make a difference.”
11. Walmart:
“We save people money so they can live better.”
12. American RedCross:
“To prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.”
13. Tripadvisor:
“To help people around the world plan and have the perfect trip.”
14. Nike:
“Bring inspiration and innovation to every athlete in the world.* If you have a body, you are an athlete.”
15. TED:
“Spread ideas.”
16. Tesla:
“To accelerate the world’s transition to sustainable energy.”
17. Starbucks:
“To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.”
18. Slack:
“Make work-life simpler, more pleasant, and more productive”
19. Uber:
“We ignite opportunity by setting the world in motion”
20. Ikea:
“to create a better everyday life for the many people.”
All of these mission statement examples speak directly to their customers. It gives them an idea of who tehy are, what they stand for, and how they plan to differentiate themself from other businesses.
Their mission statement act as a powerful tool for communicating their brand goals and values to their employees, partners, clients, and prospects.
Writing Your Mission Statement:
After reading all of these amazing mission statement examples here’s how you can draft a successful mission statement:
1. Find out where your competition stands: If you don’t know where you’re going, then any road will take you there!
2. Use a word processor to brainstorm ideas: You may find yourself having trouble coming up with a good idea if you try to come up with one right away. Brainstorming works best when you allow time between sessions.
3. Start with the result in mind: Before you begin drafting your mission statement, make sure you know what you hope to achieve. Once you do this, you’ll be able to keep your thoughts focused on crafting a message that reflects your desired outcome.
4. Keep it simple: Don’t overthink things. The fewer details you include, the better. Make sure you highlight the main points first. Then, add supporting details later.
5. Write an outline before starting to draft your final copy: Having an outline will help you stay organized and ensure that all of the important points are included. Also, get inspired by other mission statement examples in your niche to write an outline that suits you.
6. Add keywords: What words would people search for online if looking for information about you? Think about your target audience and what terms they might use to address your products or services. Be sure to include these keywords wherever possible.
7. Proofread: When you’re done polishing your text, read through it again to catch spelling errors or grammatical mistakes.
8. Consider using multimedia elements: People love to learn from images, videos, infographics, and more. Try adding these elements into your final copy to enhance its effectiveness.
9. Use short paragraphs: Longer paragraphs tend to confuse readers. Short paragraphs work much better.
10. Provide a call to action: To get people interested in learning more about your company’s offerings, you must provide something compelling that encourages them to click through to the website.
11. Choose a format: There are many different formats available for creating effective mission statements. Some options include:
a) A bulleted list – Lists are very popular as they concisely present information. They also work well when combined with headlines.
b) An executive summary – This is similar to a mission statement but focuses on highlighting key points rather than providing a comprehensive description.
c) A bullet-pointed list – This type of format emphasizes specific actions instead of summarizing broad topics.
d) A paragraph – This style of formatting lets you focus on a single topic at a time.
e) An infographic – These graphics are often used to illustrate complex concepts. Infographics can be used effectively as part of a marketing strategy.
13. Create multiple versions: By making multiple revisions, you’ll have a chance to fine-tune each section until it feels perfect.
14. Save drafts regularly: Sometimes we forget to save our changes to a document. If this happens, you’ll lose any progress you’ve made. To avoid losing valuable time, create a backup version of your document every once in a while.
15. Test your messages: After you’ve written your final copy, test it out on friends and family members. Ask them to share their feedback with you so that you can tweak the wording accordingly.
16. Evaluate your results: Are you getting positive reactions? Do you feel like people want to learn more about your business? If not, then you may need to go back to step one and start over.
17. Share your successes: Your mission statement should reflect your brand identity; however, don’t overlook the fact that it needs to be useful too. Once you’ve created a strong message, make sure that everyone knows about it. Post it on social media sites such as Facebook, Twitter, LinkedIn, and Google+.
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I hope your mission statement will help set you up for success. Make sure you take some time to write down all of your goals and objectives before starting your new venture. You’ll find it much easier to achieve your goals with a clear vision of where you’re heading.
Best wishes for success!
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