Prospecting: 7 steps on how to succeed in it.


We’ve all heard the word ‘Prospecting’ at least once in our lives, especially if we are in the corporate world.

Well, let’s find out, What actually is ‘Prospecting’?

Prospecting is the act of searching for potential customers or clients. The goal is to identify potential leads who might become future buyers or sellers.

Prospecting is an integral part of the sales process because it helps build relationships with potential customers. It is especially true for B2B companies where sales reps do not indulge in cold calling that is often frowned upon and generally leads to cold prospects. Instead, they prefer to send out emails and other forms of outreach.


Prospecting is a great way to generate leads and get started with the sales process. 

To succeed at the sales prospecting process, you need to follow these seven steps and make them part of your key strategies.

Step 1: Start by defining your target market.

First, you will want to define your target market by identifying their pain points. You can do this by asking yourself questions such as: “What are my competitors doing that I am not?”

In addition, it’s vital to determine what problems your potential customers have that no one else has addressed yet.

There are three ways to go about building an audience through your sales process. You could start by targeting people on social media websites like Facebook and Twitter through their online profiles. Or, if you’re ambitious, you could sign up to create an email list. The third option is to try and find company owners in your area that can refer you to prospects.

Step 2: Create a lead magnet.

A lead magnet is a resource that entices people to subscribe to your list. Lead magnets are usually free, so you don’t need to pay much for them. But they must be useful and interesting enough to make your subscribers say, “I’m glad I signed up.” in turn making them qualified leads.

You can use sales prospecting tools like Google Docs and SlideShare to create lead magnets.

Step 3: Send personalized messages.

After you’ve gathered some initial contact information from your ideal prospects, it’s time to move into personalization. Personalized content gets more engagement than generic content. And since most of your recipients haven’t heard from you before, they’ll naturally open your message.

When creating a personalized pitch or message, think about why someone would be interested in receiving them.


For example, if you sell software products, then you should talk about how your product can improve their business.

Step 4: Follow up

Once you receive positive responses to your e-mails, you’ll need to send follow-up emails. At first, it may seem annoying when people don’t respond. However, persistence will help you stand out from other marketers.

Keep sending messages until there’s a response. Then ask a question (i.e., “How did your week go?”) to see if there’s anything else you can add value to. You’ll know that you’re getting somewhere when people begin mentioning things they’d like to buy and then you have the ideal customer profile all set up.

Forming a customer base that will help market your product(s) better.

Step 5: Repeat the process over and over again

Once you’ve built a meaningful relationship with a few different people, the next step is to keep repeating the cycle. Don’t hesitate to reach out to people who didn’t respond the first time. They might just appreciate hearing from you. All these marketing efforts can help you get future sales leads.

Step 6: Set goals and milestones

Finally, it’s time to set specific goals and milestones. What do you want to accomplish? Where do you want to end up?

This will help you and your marketing team stay focused. If you always focus on reaching the top, you won’t get anywhere near it.

Step 7: Measure results

Now that you’ve reached all seven steps, measure your success. How many leads did you generate? How many people bought something because of your outreach? Were you successful at converting a percentage of the traffic you generated?

Use these answers to adjust the way you conduct your marketing campaign moving forward.

This seven-step method along with your sales team can help redefine the way you search for sales prospects. 

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Debashis Konger
Debashis Konger
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