Kyle Rush, VP of Engineering at Casper, used A/B testing to increase donation conversions by 49%. He worked for the 2012 Obama for America campaign, helping the Digital team raise $250 million in 6 months.
Landing page optimization can be very tricky. But it doesn’t have to be.
It can take weeks to manually do an A/B test on your landing pages and months to see which variation converts better with the right software.
Landing page optimization made easy.
PitchGround Presents ABTesting:
With ABtesting.ai, you can easily optimize your landing page in just 5 minutes and make changes without worrying about breaking any code.
Website CRO is a MUST in today's competitive markets. Ads campaigns are expensive, so you need to make every penny count when sending traffic to your site.
ABtesting.ai uses Artificial Intelligence to help you create, combine and test different variations of headlines, copies, calls to action, and Images, to find the best fit for your audience, increasing conversions and reducing costs.
One of the most challenging parts of any software is creating variations, but not with ABtesting.ai.
Enter your URL and create variations of your title, call to action, and taglines.
The number of possible combinations of these variations can be huge.
Once you have added your URL, here is what ABtesting will do next:
The easiest part of ABtesting is its Integration process. ABtesting offers the most robust yet simplest way to integrate with all sites globally.
Shopify, Woocommerce, custom website, WordPress, Wix, or any custom website, you can use ABtesting.ai on any website in the world.
As long as you can paste a Javascript code in the header, you can improve the CRO of your website (..more conversion = more money 🤑)
The best part?
With its simple UI and easy builder, you can start running easy tests in just minutes of installing the Javascript code on your website or online store.
Create your first experiment inside ABtesting.ai with some variations and run it using a multi-armed bandit approach.
That's it.
Now watch which variation and tests convert the most. Run these tests for a few weeks to over a month, find the winner, and update your website.
Once the experiment reaches statistical significance, ABtesting.ai takes the variations that worked best and uses an evolutionary algorithm to mix them up and mutate them to run the next batch.
Now keep creating various on a repeat mode to improve your overall conversions by letting ABtesting do its magic using the multi-armed bandit algorithm.
Here are some quick case studies for you:
More suggestions inside the app will help you create more test ideas.
The best part? AI writes all the text suggestions for you, so you do not need to figure out anything.
Be the 50% marketer. Improve and optimize your website for better conversion to improve your ROI because generating traffic will only get more expensive in 2022.
ABtesting.ai is the best investment you can make for your business in 2022 with a 100% guarantee of making money back in just a few months on your purchase & using it post which, you can enjoy better conversion for life.
Get your lifetime deal license for ABtesting.ai today. (The lifetime deal is only available for a limited period as a special launch offer).
13 Reviews
Ease of use
Does not slow down your website
Creates amazing split tests in seconds
Gives you clear stats on which variations are winning
Solid team, solid tech.
Needs advanced analytics, but I think that's on the roadmap!
Number of visitors in some plans might be a little restrictive. I suggest grabbing more visitor addons as needed.
Simple, intuitive, beginner-friendly, and easy to set up
Built-in image library
Saves time as the entire process won’t take more than half an hour to get set up
AI automatically directs more traffic to the variations that are working well
GPT-3 text suggestions weren’t very great and there were also no suggestions provided for the main headline
Colour suggestions could be improved
Simple to use
Guided steps for newbies
The AI engine is very useful
Excellent suggestions from the tool
Easy integration with WordPress
Image search to replace existing images
Color suggestions could be improved
Image suggestions are very limited
Didnt find any robust analytics
Very simple and awesome interface to signup or start using
Easily create multiple versions of landing pages with colors and CTA versions too.
Smart analyzing of AI for quick and easy suggestions.
Easy to check and predict the conversion optimization with the output versions by AI
Easily prompts the integration to choose which suits you. Example: plugin for WordPress, Javascript for code, etc.
The suggestions were expected to be far better by AI. We have to check and optimize them again to get the best version we are looking for.
Colors suggestions were not up to the expectations
Quick and Easy Setup to carry AB Testing for any website.
Smart Suggestions by AI for copy and color.
Can create multiple experiments
Doesn't offer Heatmaps
Detailed Analytics are not available
Effective AI-based AB testing.
It does what it says. No fluff.
High-quality dynamic A/B testing.
Easy to use. No changes in the code are required.
It needs minor polishing in the onboarding process.
Analytics can be improved.
The ease of the step-by-step process required to start working on your landing page was well optimized to get a beginner acquainted with how to use the platform. The user experience on the first try was spot on.
After being given my landing page URL, it got the page images and started giving me options for the different variations I could try.
It covered my use case of a WordPress website well by directing me on how I can install it as a plugin and start measuring for results. It also had options for Wix, Webflow, Shopify, and Javascript.
It only captured the hero part of my landing page in the first run. I had to do many more runs to capture other parts of it and it was slightly slow for me.
The options generated for testing weren’t exactly as extensive as I expected from AI-generated text.
There were also no alternate images generated. My images were illustrations, and I expected the platform to know the source and get alternates, or at least suggest alternative sources.
Easy to use and set up
Perfect for beginners
AI help you to safe time
Free images
Lack of heat maps
Some of the colors generated were not making any sense.
Basic Analytic dashboard.
easy and quick setup
clean UX
pricing
features
no impact on loading time
missing some features, but I'm sure they will update the tool in near future
Excellent, clean, intuitive UI
Good workflow
One of the fastest onboarding processes that I've ever seen
Create multiple versions of your landing page incredibly quickly
Good articles in the help centre
Poor AI copywriting implementation
UI and UX is excellent. The design is completely addictive for a marketer.
Multiple options to track conversions.
Easy integrations with all major platforms like wordpress, Shopify etc.
Scientific and data driven since it uses statistical significance.
No heat maps and No recorded sessions. So 4 stars.
Color suggestions dint make sense to me.
No advanced analytics: I think AI-generated suggestions based on analytics will definitely become a game-changer.
Support Email - support@abtesting.ai
Knowledgebase - https://abtesting.ai/docs/
Roadmap - https://drive.google.com/file/d/1WRx4vaK3tA26386bbOKRFUE3SsE442mA/view?usp=sharing
How many visits do I need to start seeing results?
In our experience, you should start seeing results with 1500 to 2000 unique visitors. It depends on the type of conversion event you choose: it’s usually faster to get more conversions in a newsletter form than selling a 100 USD digital product. So, the amount of needed visitors might vary, but you should feel comfortable thinking about 1500 to 2000.
What is “statistical significance”?
An A/B test reaches “statistical significance” when you can say confidently that one of the variations has a higher conversion rate than the others. You can read more about this [here](https://en.wikipedia.org/wiki/Statistical_significance).
What is a Verified Conversion Rate Increase?
Once you do your first experiment our algorithm will find a variable that converts more. When we get a statistical significance of 90%, you will receive an email with the results and a congrats for achieving your first Verified Conversion Rate Increase. If you subscribe, the tool will start running a new experiment automatically, with the winning variation as the original.
Can it break the layout of my page?
No. The tool is designed to respect the size and CSS of the elements of your page. You can see a preview of each variation before going live with the A/B test, both on the mobile and desktop versions. Once you integrate our javascript snippet, you can also check out the live versions.
How do you track conversions?
You can add the URL of your “thank you” page, add a JavaScript event anywhere you want, or let our AI recognize your conversion event automatically.
Can I lose conversions while running the experiment?
We use a multi-armed bandit approach to A/B testing that will show more often the variation of your landing page that has a higher conversion rate while running the test. You can read more about this in our article Introducing ABtesting.ai.
Does it work with any language/CMS?
Yes, it doesn’t depend on how your website is built. We detect automatically everything in the HTML, so the language or CMS will never be a problem. We have an WP plugin for a faster installation on WordPress.
Do I need to code?
No! You only need to add a small JavaScript snippet on the "head" tag of your HTML and the tool will start making changes on your web page.
What does “powered by AI” means?
We use AI in multiple ways during your A/B testing implementation. We detect automatically what elements of your page you could test, and make suggestions based on your site and the data points we have already collected. Nothing will happen on your landing page if you don’t want it that way, and you always have a preview available.
Do you always show the same content to the same users?
Once a variation has been assigned to a user, we will set up a cookie for that user so they will see the same variation if they enter again to your web page.
How many generated combinations do you usually produce for a site? And are they equally randomly shown (based on a percentage) to visitors? Or are better-performing combinations (based on past results) shown more often?
We start showing each variation the same amount of times randomly to different visitors. Once the algorithm starts to understand which variation converts more, it starts showing it more. We make sure you don’t lose conversions on a bad variation, and keep going until we get a 90% confidence on the result.
How involved is the JS code installation?
Is it a single line of code you add to your site’s head tag. A short and light snippet that takes care of everything.
Can 1 account test more than one site? And what about pages?
You can test as many domains as you want from one account, and you are also able to perform multiple tests on different pages from the same domain at the same time.
Do I have a detailed overview of how each variation is performing?
Yes! We have a dashboard that shows you each variation of the landing page, with individual statistics about visitors, conversions, and conversion rates. You can check the desktop and mobile versions of each variation in real-time.
If you do have a dashboard, can you invite team members to view it?
Our Team Feature allows you to invite team members and clients, as you can adjust the type of permission and the experiments a user is allowed to see. This feature is available for Business and Enterprise plans only.
For how long are you showing the same version to the same user?
We don’t want your user to feel confused about changing titles or copy, so the same variation is shown for each user every time he/she visits your site.
Can I stop using this service after the optimal layout is found?
Yes, and as long as you have both the test running and the snippet correctly placed, the winner variation will be the one shown to all of your visitors. If you are planning to delete any of those, make sure to make the changes manually on your site before!
Will I get access to the AI's data? I want to see which combinations work best.
In the Overview you'll be able to see the performance of the test and also each of the running variations separately.
Will it mess up my SEO?
Nope. The approach we use for text replacement has been designed to be completely compliant with the best practices for website testing with Google Search
Can you change the layout of the landing page for an AB test?
Not right now. We only offer content testing, but our aim is also on testing the layout in the future.
Will I Get Access To Future Updates?
Yes, you will get access to all future updates, templates, and integrations as per your plan.
How do Add-ons work?
Add-ons only apply after redeeming one of the two plans available (Starter or Professional). You can purchase as many add-ons as you want and redeem them the same way you did with your plan!
Do the addons include more AI Suggestions?
No. The addons are only to increment the Unique Visitors Limit of your account. To get more AI suggestions, you’ll need to change to a monthly subscription-based plan.
Can I mix a Starter and a Professional plan together?
No. You’ll have to choose between them and add as many Add-ons as you need.