UP YOUR VIDEO MARKETING GAME!

Boost Video Engagement and Get Leads by Rewarding Your Audience.

Advertising your product or service via Video Marketing can be tricky but did you know that 65% of your audience are visual learners? One of the most powerful methods you can use for video marketing is to educate your audience while building brand awareness. But doing just this will not give you enough video engagement, leads, and conversions that you are looking for.

Now insert Video Perks into the picture.

Your audience will love to watch the video, share it, or complete any mentioned task when you REWARD them for it. While your users enjoy the perks, you enjoy the high video engagements with an increase in lead generation and sales conversions.

PitchGround presents Vieworks - This tool allows you to turn you Video Content into a Powerful Sales Enablement Tool to Build Awareness, Education, Lead Generation, and Conversions by Rewarding Your Audience

Table of Contents:

• Product Videos and Webinars
• Product information and Understand how can Vieworks solve your problem
• What Benefits do you get?
• Integration Details
• How does User claim their Perks?
• Real-Time Case Studies and Testimonials
• Tutorial Videos
• Plan Details and Pricing

Video Information -

Watch all the Product Videos and Webinars for Vieworks here - https://pitchground.com/products/vieworks/videos (Webinars coming soon)

What is Vieworks and how can it solve your problem?

Vieworks is an Interactive Video Marketing, Lead Generation, and Rewards Tool. It helps turn video content into a powerful sales enablement tool to build awareness, education, lead generation, and conversions via multi-channel distribution.

It gets really difficult and overwhelming with the competitive content and the standard video formats that are driving low clicks and engagement.

Vieworks achieves a 300% increase in video engagement. Tap into the growing trend of value exchange marketing, enabling companies to set up ‘perks’ to reward relevant target audiences for engaging with marketing video content, and sharing data directly back to the business:

• Custom branded Interactive video widgets that reward users with perks for their attention.

• Perks optimize marketing performance, generate quality leads and builds positive brand affinity 

• Simple to distribute across multiple touchpoints reaching your customers where they want to engage 

​3X compared to industry standards with full platform analytics and data capture within the player. Know who you are interested in watching your videos by simply embedding the video link on to your Landing pages, inside YouTube video, Emails, and much more. It also helps you with -

• Increase video engagement rates - Uplift in video engagement, purchase intent, and conversions

• Measurable results, maximize leads - Capture opt-in user data directly from the video player

• Cut through the clutter - Gifting rewards build meaningful connections for your brand

But what is a Video Perk?

Video Perks reward relevant target audiences for engaging with marketing video content and sharing data directly back to the brand. You can Reward your users with any redeemable perks. This encourages your audience to spend more time with your content and they could be -

1. A Free Starbucks Venti Coffee (Our Favorite)
2. Coupons
3. Tickets
4. Vouchers
5. Gadgets or Tech items
6. Discount Credits
7. Free redeemable
8. Home decor
9. Free Pizza
10. KFC - McDonald Burger and Fries! 🍟
11. Accessories
12. Memberships
13. Other Promotional gifts and Offers you feel will work for your niche

Know more about Video Perks -

• Awareness - Video Perks offer value to users increasing video engagement supercharging your video marketing.
• Consideration - Powerful video messaging sells your products/services to a target audience.
• Conversion - Coupons to drive checkouts, use chatbot connections, including remarketing email campaigns to convert to customers.
• Measure - Track in-store footfall, attribution, and sales to measure video marketing efficiency. 
• Loyalty - Value exchange increases rapport between customer and brand perception and loyalty.

How can you start using Vieworks via Multi-Channel Engagement?

1) Email -

Add Video to your emails and see the Conversions fly.

Send personalized emails to prospects and website leads. The Video teaser plays within email prompting the target to click to play and get rewarded for watching

2) Website -

Simple to embed across your websites or web pages and drive traffic to your site. Use the multiple widgets and embed codes, to fit with the style and size of your site. 

​Audiences are prompted to learn more about the Products and Services you provide through the video(s). Data is captured from within the player and you see 3x more signups to your page and reduce customer drop-offs with Vieworks.

3) Social -

Share on multiple social media platforms to supercharge your campaigns. You can also build and nurture connections with prospects on social media.

Vieworks provides you simple to share video URLs across social networks with metadata that helps you boost posts to targeted audiences with paid social.

4) Chat -

Circulate on chat messaging platforms and connect customers to chatbots. Simply share on popular messaging platforms such as Whatsapp, Telegram, Wechat, or in Chatbots.

For eg - Directly add the link with a call to action button at the end of the video for viewers to contact their agent via the Whatsapp button and it will directly redirect your customer to the added link.

5) Ad Formats -

Interactive ad-formats generate leads from targeted ad campaigns. With multiple ad-formats available, you can serve scaled advertising campaigns on the following channels to suit the need of your campaign:

• IAB Display Formats
• Sponsored Posts
• YouTube Display

Improve media metrics using Video Perks with measured CTR and conversion uplift.

6) QR Codes -

Generate QR codes to print and publish on flyers, at conferences and events. Circulate on chat messaging platforms and connect customers to chatbots

Entice audiences to learn about you, your products and services using video and capture data from offline to online to be used at -

• Conferences & Events
• Sales Literature
• Print Media
• Out of Home Media
• In-store Signage

Now that you generate the leads, move them into the Sales Funnel, automate, and integrate the contact details directly into the CRM system you are using. Now you can move ahead and covert your potential lead into a customer.

7) Referrals - It is a new feature that enables viewers of your campaigns to share on their socials (Facebook, Twitter, Email, Line) and this will maximize the scale and reach of your campaigns. You will also be able to see where the referrals are coming from and where your new leads are being generated! Read more about the exciting feature here - https://www.vieworks.io/news/Announcement!-Referrals-are-now-LIVE

What Benefits do you get?

Video Analytics -

• Initial Impressions
• Video Starts
• Video Completes
• Perks claimed
• CTR & VTR
• Third-Party Pixels

User Data Reports -

• First and Last Name
• Email
• Country
• 3 optional fields
• CRM labels
• Scheduled reports

Data Integrations - Automatically connect user data to over 2000 marketing and CRM platforms using Zapier

Integrate user data and stats with all the marketing & social apps you use every day safely and securely such as -

• Zapier
• Pipedrive
• Microsoft
• Salesforce
• Google
• Mailchimp
• Hubspot
• Facebook
• Marketo
• and more

So how does it work for the viewers? 

- The user will see the video player and perk message. 

- The video format instructs the user to watch the video to be rewarded. 

- The user can see the perk and learn more which will increase the Click-through rate

- The video is played. 

- If a user skips during the video they are told they will not get the chance to claim until the video is watched to completion.

Case Studies to help you understand how Vieworks would work for you -

1. Media Sales Network

​Jenny used Vieworks to reach media planners and buyers. Her sales team was finding it difficult to get a response from her sales, especially when face to face meetings and organizing events is not available. 

 "Using the Vieworks solution I was able to provide my team with a way to cut through to their agency buyers and thank them for watching a 30-minute presentation about our Companies solutions. I was able to measure response and engagement rates and saw better than expected completed video view rates. It was then easier to connect to the buyer after the campaign."

Step One - Creating Engaging Video Content

Use a video recording software and let sales rep can record a personal pitch presentation with a supporting presentation, or share their corporate video, video testimonials of other customers or a message from their CEO. All with the goal of demonstrating why the buyer should work with them. 

Step Two - Upload your video 

Upload the video to YouTube or Vimeo as normal. You can choose to set as private if you wish. 

Step Three - Agree on Perk Budget

Vouchers are a very effective perk in this current environment. Select the value you want to give and the total perks you wish to give out. Also chose the number of campaigns you want to run, i.e. how many sales reps to use the video funnels. 

Step Four - Set up the campaign

With Vieworks easy to use the platform you can do this in 5 minutes, plus our team of experts is on hand to support you. 

Step Five - Arm your sales team to start sending

The Vieworks player can be sent as a URL across any platform and works on all devices. The Viewer is notified on the perk and this increases engagement by 300%. 

2. ONEALPHA - FINTECH

“If you're considering video marketing, then adding Vieworks Is a MUST!”

Matthew DeSouza, CMO of OneAlpha used value exchange video perks and saw a 3X increase of qualified leads generated. Vieworks was able to increase his sales conversion rate from 5% to 25% by using video perks and drip email marketing combined. 

Learn more through the Case Studies here - https://www.vieworks.io/customer-success

TESTIMONIALS -

• "My clients are achieving greater engagement and more opt-in data to convert sales using Vieworks" - Sandhya Shyam, Marketing Director, Attraqt

• "I am always looking for innovative video formats. Vieworks is a great platform for generating an uplift in views and capturing user data into our brand’s CRM" - Alex Oakden, Associate Director, Dentsu Aegis Network

• "I like being able to give someone a discount after they’ve watched a tutorial video, even if simply to cut down our customer support time" - Anthony Rose, CEO, Seed Legals

• "Through their value exchange proposition, Vieworks provides our clients with the ability to find additional measurements of success by being able to truly understand the impact of their digital investments on their business goals" - Abbas Abedi, Business Development Director, The Trade Desk

More Video Tutorials -

1. How to Create a Campaign (For Coupons) -

2. Player Flow for Competition Perk -

Grab Your Code Now! Plan details mentioned below -

1) $59 Plan -

• 2 User Seats
• 1 Brand Seat
• 3 Active Campaigns
• 50,000 Video Impressions per Year
• Custom branded interactive overlays
• All Reward Type Modules
• Full CRM
• Full Access to Analytics
• Automated Marketing Integration
• Advanced Setup Features
• Basic Support
• Non-Stackable Code
• 60 Days Refund Policy

2) $99 Plan -

• 4 User Seats
• 2 Brand Seats
• 6 Active Campaigns
• 100,000 Video Impressions per Year
• Custom branded interactive overlays
• All Reward Type Modules
• Full CRM
• Full Access to Analytics
• Automated Marketing Integration
• Advanced Setup Features
• Scheduled Reports
• Priority Support
• Non-Stackable Code
• 60 Days Refund Policy

3) $199 Plan -

• 10 User Seats
• 4 Brand Seats
• 20 Active Campaigns
• 10,00,000 Video Impressions per Year
• Rest Features is same as $99 Plan
• Non-Stackable Code
• 60 Days Refund Policy

4) $249 Agency Plan -

• 20 User Seats
• 10 Brand Seats
• 20 Active Campaigns
• 500,000 Video Impressions per Year
• Rest Features is same as $99 Plan
• API CRM Integrations
• Non-Stackable Code
• 60 Days Refund Policy

5) $349 Agency Plan -

• 30 User Seats
• 20 Brand Seats
• 30 Active Campaigns
• 1,000,000 Video Impressions per Year
• Rest Features is same as $99 Plan
• API CRM Integrations
• 1 Hour Custom Reward Program Integration Strategy Meeting with Vieworks Team
• Non-Stackable Code
• 60 Days Refund Policy

6) $999 Limited Edition Agency Plan (Only 10 Available Licenses) -

• Only 10 Codes Available
• 50 User Seats
• 50 Brand Seats
• 50 Active Campaigns
• 2,500,000 Video Impressions per Year
• Rest Features is same as $99 Plan
• API CRM Integrations
• 2 x 1 Hour Training & Strategy Calls with the Vieworks Pro Team
• Non-Stackable Code
• 60 Days Refund Policy