At Pitchground, we’re obsessed to help businesses grow. If you haven’t read our mission, we emphasize our honest interest to help businesses grow through free education and affordable software.
Before joining the company, I thought it was just a tagline. I was wrong.
I joined Pitchground because I wanted to join world-class marketers. I did right.
And I must say such talent is not about technical superiority, but a growth mindset.
As part of our mission, we recently launched the Growth Summit – a series of webinars with SaaS co-founders and growth experts sharing practical insights about how they make their business grow.
Today, I want to share some key ideas that speakers shared. Remember you can watch the recordings whenever you want.
The Lead Machine using LinkedIn without spending anything on Ads
Vaibhav Sisinty – Head of Marketing, Klook
How you make people look to your profile and then get a message?
First, you should have potential clients as connections on Linkedin.
Second, clean your content to have what your potential customers want to see.
Share unique content is always a must, so do it.
Do not bother your potential customers with deals or misinformation; instead, give them tools, tips, examples, solve a specific problem, and communicate such ideas the friendliest way possible.
Please do not send long random messages on Linkedin!
Better you research your potential customers, look at what they like, what they give a thumb or like, understand which kind of content they engage more.
By making little approaches: like their content, comment on their post. They will start to notice you, so at the moment you send a friend or connection request, you will be kind of familiar.
After they accepted you as a connection, go and check their skills. Confirm by giving them a like on two to three skills.
Know you can send them a message, something like – Hi! Thanks for accepting me in your network, I appreciate that – and wait for the reply.
If they don’t reply, you send them again a follow-up.
So, how can you search for those ideals customers on Linkedin?
Premium features let you narrow your potential customers through filters and criteria like company size, job description, experience, and role.
How to automate lead sourcing?
You may sort contacts by name, job description, company name, and email.
What it almost a “growth hack” is that you can take all those LinkedIn users emails and build a re-marketing or lookalike audience with them.
On Facebook Ads, besides creating custom audiences with a specific criteria, you can upload a customer database (or an email database) that you can use to reach on Facebook the users who match those emails or building a lookalike audience with such list.
Before doing this, I encourage you to take a read to GDPR.
Tools you need.
Linkedin 30 days free trail sales navegator.
Email scripting: free if you know some coding and prices are similar to SaaS pricing targeting individuals.
Learn how to execute and measure your email marketing effectiveness in 2020
Chase Dimond – Co-Founder, Boundless Labs
After some consistent successes with email marketing, he built an e-commerce email marketing business that has made $34 million in the past two years.
So how he did? The process goes something like this:
Leveraging pop-ups with a discount or free shipping to collect emails.
Publishing blog posts with different types of CTAs to access further content or offers after giving an email.
Another critical tactic referral marketing; the kind of products Chase offers was likely to be recommended and trust driven by WOM was a crucial part of the buying process in his niche.
After collecting emails, you will want to set up automation.
People who give their email receive a sequence of five emails trying to convert them; the 1st emails to thank them; 2nd emails are brand stories about product benefits; 3rd emails are social proof like press mentions or endorsements along with popular products; 4th and 5th emails is for social following.
Emails are not just for warming up a cold audience – but reach those who’re close to buy.
Chase also uses 4-email-long sequences for the pre-purchase process that includes steps like the welcome through, the abandoned check out and cart.
And, finally, post purchase thank you messages, up-sells, and reviews requests, along with 1st purchase aniversary along with other relevant moments to reach out people.
Automation without personalization is spam; Chase suggests to create custom tracking links for buttons os every time they click them users may trigger a new flow, based on the stage of the funnel they’re.
If you’re wondering what is Chase’s Stack it’s Shopify for e-comm and Klaviyo for email automation.
How to Start a Podcasting Business in 2020
Michael Greenberg – Founder, Call For Content
Michael gives great specific details on how to podcast.
Using external microphone is key if you want deeper sound and quality without external noise.
To make things simple, he suggests repurposing podcast content into other formats, like e-books and transcriptions.
For recording, he suggests Zoom. For transcriptions, Otter.ai or Descript.
A great way to measure your podcast success is audience growth.
If you’re looking for content ideas, you may do a keyword research and add those keywords in the text within the page you’re publishing your podcast to increase the chances to rank on Google.
When choosing guests, think about those who influence the most and help you increase your audience, help you reach potential leads, and those who are reputable and trustworthy.
Know The Secrets of Running a Successful Content Marketing Agency
Daniella Bell – Founder & CEO, Scribly.io
Tools to measure content marketing:
A vital part of your content marketing efforts is SEO. As such, Seranking is a great tool to track overall performance in one place.
Tools like these not only help you for internal analytics but friendly client reporting so they know the impact of what you’re doing.
To have great content you need a great team. Make sure you’re working with experts in specific topics and have a team that helps you tune up your content and style.
Daniella’s agencies offer content packages, starting from 2.500 words that can be distributed in different formats and channels. For example, content could be split in a newsletter, a blog post, and LinkedIn posts.
Her stack is composed of tools like Airtable for project Management, Google Docs for writing, Slack for communication, Zapier for integrations, and Ubbersuggest or Answer the Public for content research.
