UP YOUR VIDEO MARKETING GAME!
Boost Video Engagement and Get Leads by Rewarding Your Audience.
Advertising your product or service via Video Marketing can be tricky but did you know that 65% of your audience are visual learners? One of the most powerful methods you can use for video marketing is to educate your audience while building brand awareness. But doing just this will not give you enough video engagement, leads, and conversions that you are looking for.
Now insert Video Perks into the picture.
Your audience will love to watch the video, share it, or complete any mentioned task when you REWARD them for it. While your users enjoy the perks, you enjoy the high video engagements with an increase in lead generation and sales conversions.
PitchGround presents Vieworks - This tool allows you to turn you Video Content into a Powerful Sales Enablement Tool to Build Awareness, Education, Lead Generation, and Conversions by Rewarding Your Audience
Table of Contents:
Video Information -
Watch all the Product Videos and Webinars for Vieworks here - https://pitchground.com/products/vieworks/videos (Webinars coming soon)
What is Vieworks and how can it solve your problem?
Vieworks is an Interactive Video Marketing, Lead Generation, and Rewards Tool. It helps turn video content into a powerful sales enablement tool to build awareness, education, lead generation, and conversions via multi-channel distribution.
It gets really difficult and overwhelming with the competitive content and the standard video formats that are driving low clicks and engagement.
Vieworks achieves a 300% increase in video engagement. Tap into the growing trend of value exchange marketing, enabling companies to set up ‘perks’ to reward relevant target audiences for engaging with marketing video content, and sharing data directly back to the business:
Custom branded Interactive video widgets that reward users with perks for their attention.
Perks optimize marketing performance, generate quality leads and builds positive brand affinity
Simple to distribute across multiple touchpoints reaching your customers where they want to engage
3X compared to industry standards with full platform analytics and data capture within the player. Know who you are interested in watching your videos by simply embedding the video link on to your Landing pages, inside YouTube video, Emails, and much more. It also helps you with -
But what is a Video Perk?
Video Perks reward relevant target audiences for engaging with marketing video content and sharing data directly back to the brand. You can Reward your users with any redeemable perks. This encourages your audience to spend more time with your content and they could be -
Know more about Video Perks -
How can you start using Vieworks via Multi-Channel Engagement?
1) Email -
Add Video to your emails and see the Conversions fly.
Send personalized emails to prospects and website leads. The Video teaser plays within email prompting the target to click to play and get rewarded for watching
2) Website -
Simple to embed across your websites or web pages and drive traffic to your site. Use the multiple widgets and embed codes, to fit with the style and size of your site.
Audiences are prompted to learn more about the Products and Services you provide through the video(s). Data is captured from within the player and you see 3x more signups to your page and reduce customer drop-offs with Vieworks.
3) Social -
Share on multiple social media platforms to supercharge your campaigns. You can also build and nurture connections with prospects on social media.
Vieworks provides you simple to share video URLs across social networks with metadata that helps you boost posts to targeted audiences with paid social.
4) Chat -
Circulate on chat messaging platforms and connect customers to chatbots. Simply share on popular messaging platforms such as Whatsapp, Telegram, Wechat, or in Chatbots.
For eg - Directly add the link with a call to action button at the end of the video for viewers to contact their agent via the Whatsapp button and it will directly redirect your customer to the added link.
5) Ad Formats -
Interactive ad-formats generate leads from targeted ad campaigns. With multiple ad-formats available, you can serve scaled advertising campaigns on the following channels to suit the need of your campaign:
Improve media metrics using Video Perks with measured CTR and conversion uplift.
6) QR Codes -
Generate QR codes to print and publish on flyers, at conferences and events. Circulate on chat messaging platforms and connect customers to chatbots
Entice audiences to learn about you, your products and services using video and capture data from offline to online to be used at -
Now that you generate the leads, move them into the Sales Funnel, automate, and integrate the contact details directly into the CRM system you are using. Now you can move ahead and covert your potential lead into a customer.
7) Referrals - It is a new feature that enables viewers of your campaigns to share on their socials (Facebook, Twitter, Email, Line) and this will maximize the scale and reach of your campaigns. You will also be able to see where the referrals are coming from and where your new leads are being generated! Read more about the exciting feature here - https://www.vieworks.io/news/Announcement!-Referrals-are-now-LIVE
What Benefits do you get?
Video Analytics -
User Data Reports -
Data Integrations - Automatically connect user data to over 2000 marketing and CRM platforms using Zapier
Integrate user data and stats with all the marketing & social apps you use every day safely and securely such as -
So how does it work for the viewers?
- The user will see the video player and perk message.
- The video format instructs the user to watch the video to be rewarded.
- The user can see the perk and learn more which will increase the Click-through rate
- The video is played.
- If a user skips during the video they are told they will not get the chance to claim until the video is watched to completion.
Case Studies to help you understand how Vieworks would work for you -
1. Media Sales Network
Jenny used Vieworks to reach media planners and buyers. Her sales team was finding it difficult to get a response from her sales, especially when face to face meetings and organizing events is not available.
"Using the Vieworks solution I was able to provide my team with a way to cut through to their agency buyers and thank them for watching a 30-minute presentation about our Companies solutions. I was able to measure response and engagement rates and saw better than expected completed video view rates. It was then easier to connect to the buyer after the campaign."
Step One - Creating Engaging Video Content
Use a video recording software and let sales rep can record a personal pitch presentation with a supporting presentation, or share their corporate video, video testimonials of other customers or a message from their CEO. All with the goal of demonstrating why the buyer should work with them.
Step Two - Upload your video
Upload the video to YouTube or Vimeo as normal. You can choose to set as private if you wish.
Step Three - Agree on Perk Budget
Vouchers are a very effective perk in this current environment. Select the value you want to give and the total perks you wish to give out. Also chose the number of campaigns you want to run, i.e. how many sales reps to use the video funnels.
Step Four - Set up the campaign
With Vieworks easy to use the platform you can do this in 5 minutes, plus our team of experts is on hand to support you.
Step Five - Arm your sales team to start sending
The Vieworks player can be sent as a URL across any platform and works on all devices. The Viewer is notified on the perk and this increases engagement by 300%.
2. ONEALPHA - FINTECH
“If you're considering video marketing, then adding Vieworks Is a MUST!”
Matthew DeSouza, CMO of OneAlpha used value exchange video perks and saw a 3X increase of qualified leads generated. Vieworks was able to increase his sales conversion rate from 5% to 25% by using video perks and drip email marketing combined.
Learn more through the Case Studies here - https://www.vieworks.io/customer-success
More Video Tutorials -
1. How to Create a Campaign (For Coupons) -
2. Player Flow for Competition Perk -
1) $59 Plan -
2) $99 Plan -
3) $199 Plan -
4) $249 Agency Plan -
5) $349 Agency Plan -
6) $999 Limited Edition Agency Plan (Only 10 Available Licenses) -
What is a Video Perk?
- A Video Perk is a thank you from the brand directly to the viewer for their attention. This value exchange grabs the initial attention of the customer and encourages them to engage to learn more. Watch a short explainer video here on what a Video Perk is and different kinds of Video Perks.
Who provides the Perk?
- You are in control of choosing relevant perks for your users. You are also responsible for distributing the perk to the user(s). Vieworks also offers the possibility to select perks and distribution from one of their 1000 partners.
Do Video Perks really work?
- Rewarding users for their attention is a proven method. Once a user sees your video content and shares their data, the likelihood they become a customer significantly increases. A perk is a great method to get them to listen to what you have to offer.
Is the tool GDPR compliant?
- Yes, to claim the video perk users select opt-in to share their data with your business and agree to receive communication from you.
Who owns the data?
- You own your user's data. Vieworks does not use or share any user data. It is held and transferred securely.
Will this integrate into your other CRMs or software?
- Yes, of course. It easily integrates into the most common tools you are already using through an easy to use CSV export. Vieworks has heaps of integrations!
For integrations what is Zapier?
- Zapier is a service that you can use to connect apps and automate different tasks. You can integrate your apps and tell Zapier what you want to accomplish. It is essentially a way to build workflows to accomplish simple tasks automatically.
What if I'm not technical?
- Don't worry, Vieworks has built the product so everyone can use its simple interface. All you need to do is to be able to embed videos and share links.
What exactly do I get when I sign up?
- You get access to the platform dashboard which enables you to insert your Youtube or Vimeo links and set up a campaign. You can publish the newly generated video embeds on your landing pages or website. Plus share the links in paid ad campaigns or on social media to generate traffic. You will also have access to analytics and user data.
What do I need to get started?
How many new clients will I get from this?
- Vieworks doesn't give you clients, they give you qualified leads that want to talk to you and are engaged with you. Your results will be unique to you and your business. If you have a great offer and a proven sales strategy, you will see results.
Is it hard to set up the tool?
- No, it's very easy. Watch a tutorial here to learn more about how to step up a campaign.
Why is Vieworks Important?
- Video is the most powerful vehicle for selling products and services. Yet according to the IAB, $1.2b is wasted a year on serving video marketing that audiences do not complete or where no data is collected. 90% of marketers agree it is hard getting their video content seen.
With increasing CPM’s and CPL’s, falling attention spans, and an overwhelming level of competition from offers and content, it is an upward battle for marketers to cut through. Consumers today are demanding value exchange interactions. 68% of users want to learn about new products and services through short videos.
70% of consumers prefer watching marketing content that offers a reward. Value exchange strategies are amongst the fastest growing marketing trends as consumer behaviour evolves.
Is value exchange advertising the same as incentivized advertising?
- The answer is no, video perks and value exchange are different to incentivized (rewarded video), as the user is not forced to watch to get something. Also, the gifting of the perk is between the advertiser (not only the publisher) and the customer, forming a relationship. Additionally, Vieworks runs across all digital destinations, unlike rewarded video which traditionally runs on mobile games. Read more about the differences between rewarded video and value exchange advertising here.
If I have reached maximum capacity do I need to upgrade my Vieworks LTD plan (after the deal is sold out)?
Yes, you will have to upgrade your Vieworks LTD plan, no worries! It is very easy to do, simply get in touch with our account managers at firstname.lastname@example.org and they can upgrade your plan for you accordingly.
Support Email - email@example.com
Facebook Group - https://www.facebook.com/VieworksVideo/
Knowledge Base - https://vieworks.support-hub.io/