Udit, the Head of Marketing at Pitchground, hosts Ask Me Anything sessions to help businesses solve their most common digital marketing issues.
You can watch it here:
We wrote down some of his key insights and actionable marketing advise.
What affiliate network would you recommend?
There are affiliate networks for any niche, so you may want to start searching for them, instead of a generic one.
One of the best affiliate networks out there is ThemeForest, the largest WordPress themes and website templates marketplace.
You can find thousands of digital products you can promote. It includes Envato, a library with thousands of digital assets, such as presentation templates, apps interfaces, background music, sound, plugins, apps, and much more.
However, you don’t need to rely just on an affiliate network but many.
What should be my daily budget on Facebook Ads?
If you’re targeting Tier 1countries like the US, you may expect more expensive CPMs. You may increase you daily budget to at least $80 or $100. Otherwise, you’re not giving Facebook’s algorithm enough data to be trained.
What is the ideal Facebook Ads audience size?
First, you want to make sure you’re reaching an audience size of more than one million people. While having a narrowed audience sounds good, it may end up being too expensive, and you’re not giving Facebook’s algorithm the chances to train.
Start running Quora and Youtube Ads; then re-target on Facebook
Quora Ads and Youtube Ads traffic are not as expensive as Facebook. However, Facebook targeting and segmentation capabilities are hard to overcome.
Instead of targeting a cold audience on Facebook through custom interests, you may start creating a retargeting audience by generating traffic from Quora and Youtube. Then, with such traffic, you can both re-target and create a look-a-like audience on Facebook whose quality should be way higher than if you created a custom audience.
Use email outreach to build partnerships
Instead of running cold email campaigns to directly sell, what you can do instead is building partnerships with vendors that are in the market you’re trying to reach.
For instance, you can run together webinars and cross promotion. This way, you’re providing their audiences valuable content and you’re getting their attention; from your partner side, they’re saving time and money because you’re responsible of the content.
Personalize your outreach with Hunter.io and BuiltWith
A cool tactic that you can implement is using BuiltWith to know what technologies and tools a company is using.
This way, you can personalize your offers and start a conversation with a better context. As an example, you can quickly tell if a company is using WordPress as their CMS or Hubspot as their sales software, so you can find an opportunity to offer an alternative or an add-on, for instance.
To quickly collect business emails, you may use Hunter.io. You only need to type website domains and it will bring all the emails associated to that email that Hunter.io scraps on the web.
If you’re starting from scratch, don’t run ads right away. Do this instead
Talk to people.
Instead of selling right away, have conversations, and get feedback because that will give you the most insightful advice on product and marketing.
Udit, for instance, talked to about 70 people to come up with a product that nearly 90% of those people bought.
Just after that, after you build a product people love, you can scale your marketing with other channels.
How to increase your email list?
Create high-quality blog posts. At PitchGround we generate about 500 to 1500 leads each month from our blog alone.
The challenge with content marketing is that justifying its ROI is not straightforward. Yet, we acknowledge that it’s a long-term tactic that can bring down cost per acquisition.
To help you justify content marketing investments think of the cost per acquiring a lead via paid ads VS the consistent flow of leads you may generate from your blog posts each month. On average, the cost per lead we get from our blog is less than $1.
Do viral campaigns through significant giveaways. Think of merchandise, gadgets, branded shirts or free software.
Which ads platforms do you recommend?
A user asked Udit his thoughts on Taboola.
If you don’t know Taboola, it’s the display advertising platform that shows this kind of ads:
Taboola shows the kind of sensasionalist and many times spammy ads that suggest a granny found a way to stop eldery.
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