ethos
Activate your brand identity with beautiful online Brand Guidelines. ethos makes it easy to create beautiful and organized Brand Guidelines that becomes the single source of all brand content.
Starting at
The ethos platform helps brand professionals strengthen their brand identity by increasing their brand visibility 4x through consistent activation across all marketing and sales channels.
To increase brand recognition, we provide every team member and partner with the confidence that they are using the correct logos, colors, fonts, graphics, messaging and more. Control your brand reputation with consistent visual identity.
Create: Choose a stunning Brand Guideline template and easily add your creative assets and brand messaging
Launch: Publish your Brand Guidelines as an interactive website to showcase and maintain your branding best practices
Share: Deploy your brand voice and image correctly with your Brand Guidelines to control and activate your powerful brand position
By creating your online Brand Guidelines with ethos you'll have your official brand assets available 100% of the time all from a single link.
Start empowering your brand.
Prospects and customers become confused when a brand identity changes frequently and evolves randomly. Inconsistent branding makes it challenging to create trust. As different logos, colors and fonts are used on separate platforms and channels, brand equity and credibility erode. Over time, brand inconsistencies start to accumulate, and the true image and personalities of the brand grow distorted. Because the human brain recognizes images 60,000 times faster than words, the public’s immediacy with the brand disappears when they’re not able to identify a visual pattern readily.
ethos is a simple and universal Brand Empowerment Platform for team members at all levels in the organization in Sales, Marketing, Product and Support. ethos makes it easy to create a beautiful and organized digital Brand Guidelines that become the single source of truth for a company’s brand content. With ethos an admin can select a Brand Guideline template, upload their official brand content (brand messaging, brand assets, brand style and brand rules) and share it with the public or with select team members who can then download and copy/paste official brand content on-demand.
To increase brand recognition, ethos provides every team member with the confidence that they are using the correct logos, colors, fonts, graphics, and messaging. Access to ethos interactive Brand Guidelines can be democratized across the entire organization, which makes it easy to share anytime.
✅ Selection of beautifully designed Brand Guideline templates
✅ Digital asset management (DAM) for storing, sharing, and delivering information specific to branding
✅ Helps marketing and brand professionals activate their brand correctly with a custom Brand Guidelines web page
✅ Automatically organizes brand content (brand messaging, brand assets, brand style and brand rules)
✅ Designs and launches a Brand Guideline that is always ready for immediate distribution
✅ Premium plan has no limits for the number of Brand Guidelines created and user invited
✅ Built by brand professionals for companies with branding in their core DNA Increases brand visibility (online and offline) as a result of consistent branding practices
✅ Supports companies after their initial brand design and messaging has been established
ethos Links
ethos Premium
- Unlimited brand guidelines
- Unlimited team user accounts
- Unlimited GB storage
- Access to all brand templates
- Remove "Powered by ethos" badge
- Download, copy and paste official brand content
- Control brand guideline sharing
- Upload images, documents and other file formats
Frequently Asked Questions
How many templates do you currently have and do you have like a preview page for those?
ethos has started off with three highly designed Brand Guidelines that look like a stylized website instead of an enhanced Dropbox or Google Drive. We like to think of ethos Brand Guidelines as the digital showroom for brand content. Our goal is to continue developing more custom themes that bring each companies brand to life. You can see live examples of our three current themes below: Avant Garde: https://app.yourethos.io/guides/supermush-brand-guidelines/# Scandinavian: https://app.yourethos.io/guides/multiverse-brand-guidelines/# Bauhaus: https://app.yourethos.io/guides/wknd-brand-guidelines/#
How do you compare to Brandox and other DAMs?
Brandox and other companies like Frontify, Guru, Bloomfire, Tetra and Showpad are primarily Digital Asset Management (DAM) platforms. There are many dedicated tools for surfacing the right brand content, however few offer a dedicated and interactive service that generates and delivers information specific to branding assets and policies (i.e. Brand Guidelines). ethos focuses on creating Brand Guidelines for the long-term benefit of a company internally and externally, and we're built with branding in our core DNA. Our goal at ethos is to make it easy to scale branded content across an organization and activate the brand throughout the funnel (TOFU, MOFU and BOFU) automatically for sales and marketing teams.
Can I use a custom domain for each brand working with my agency?
ethos is designed for agencies. I'd recommend having each of your clients create their own account. We have a free version where they can create a Brand Guideline. They can then share the Brand Guideline with your account. That way as you have more clients using ethos you'll be able to access all of them with Share and View access from your account, and your clients will be able to manage all of their Brand Guidelines within their account. You could also build out Brand Guidelines for clients and then share the Brand Guidelines with them under this deal. They'll only be able to edit the Brand Guideline if they're an admin on your account or if they're invited to your account as a Standard User and then they create the Brand Guideline. For each brand their URL would show as https://app.yourethos.io/guides/[company_name].
What are the storage limit and max upload limit?
There's no total storage limit and no limit for a maximum amount of images uploaded. We have a file size limit per image/file you upload that is set to 6MB per file for Premium users.
Can you please share your roadmap?
Our next round of product capabilities will be focused on partner integrations and an expanded Brand Guideline template library. Below is our list of upcoming features for V2: Storage and email platform integrations: * Dropbox * G Suite * Office 365 Browser extension integrations: * Google Chrome * Safari * Firefox Design platform integrations: * Figma * Sketch * Canva Marketing platform integrations: * Shopify * HubSpot * Outreach * Mailchimp Request missing brand assets: * Order * Due date * Assigned owner * Status (On deck, in progress and completed) Select expanding Brand Guidelines templates: * Browse selection * Popular * New * Style category * 25 different templates * Generate QR code * Sharable for each Brand Guidelines * Custom design and size If you have any requests for features you can leave us a message by visiting https://yourethos.io/ and chatting with us on our Chatbot.
Can you upload a logo in PNG, logo in SVG, CMYK logo in EPS?
Yes, you can upload a logo in PNG, JPEG or SVG in your brand guidelines. When you share your brand guidelines each uploaded logo can then be downloaded too.