Increasing Customer Conversion by Just a Couple of % Can Result in a 30% Increase in Sales.  

It's hard to keep up with all the potential customers you could be targeting. Instead, you want to focus on your best leads, but figuring out who they are is tough.

It's hard to keep up with all the potential customers you could target and then convert, upsell, and retain them. Instead, you want to focus on your best leads and users, but figuring out who they are is tough.

PitchGround Presents Glance

Through contact list segmentation and content suggestions, Glance helps you identify buyers, upsell opportunities, and churn-risk customers. With Glance, you can easily target and convert more of your contacts into high-value customers.

It'll help you organize your audience by goals for your business and automatically hyper-segment your audience based on their stage in the product journey so that you can easily reach out to them with relevant content suggestions.

TL;DR:

• Glance helps the growth teams identify buyers, upsell opportunities and churn risk customers through contextual smart segmentation and content suggestions.
• Similar Tools: Calixa, Toplyne, Breadcrumb.io, Pocus.
• Intuitive UI and UX and easy-to-use platform.
• Best for Solopreneurs, Freelancers, SMEs, and Agencies that want to scale up their business by converting their contacts to high-value paying customers.
• Integrates with MailChimp, ActiveCampaign, HubSpot, Amplitude, Stripe, Salesforce.

Critical Stats: 

• Increasing customer conversion by just a couple of percentage can result in a 30% increase in sales. (Source: retailsensing.com)
• Building a highly personalized marketing approach has been shown to cut acquisition costs in half, lift revenues by up to 15%, and increase the efficiency of marketing spending by 30%. 
• Growth marketers understand that the 2.5% of innovators who adopt the right technology first reap the most rewards.
• Email is something you don't want to overlook; 81% of B2B marketers use it for their content marketing campaigns.

Know Users Most Likely to Turn into Customers:

Glance uses cross-channel indicators through its proprietary AI Marketing Graph technology to hyper-segment your contacts based on your SaaS goals, such as “convert trial-ers to paid” or your ideal customer profile for targeted B2B email marketing.

• Organize by goals: Organize your audience by goals for your business and not by lists.
• Segment your audience: Automagically get hyper-segments for your audience based on their stage in the product journey.

Qualify Your Cold and Opt-in Contacts for Trial:

Reaching out to the right contacts is foundational for acquiring trial users.

• Enrich your contacts to find your ideal customer profile: Build ICP-matched lists, not just cold lists. Qualify your opt-in emails by enriching them and finding a customer profile match. 

Send the Right Content at the Right Time:

Increase your chances for conversion to paid and upsell by timing your campaign messages to the user context. Sending the right contextual campaigns to the users will lead to better conversions.

• Right content in your campaigns: Use the right contextual marketing keywords and content that engages your audiences. Improve your open and click-to-open rates (CTOR) by choosing the right content.
• Right time in the user product journey: Your audience appreciates the contextual messages based on their product journey.

But How?

Take the mystery out of your marketing and sales funnel. Track the success of your SaaS growth marketing campaigns through their journey across the stages.

1. Connect your email marketing platforms and other channels: ‍It takes just a few minutes. Add the channels to enrich your segments with cross-channel data.
2. Get goal-based hyper-segments and content cues: Get auto-magically created audience and the content based on where they are in their journey.
3. Launch your campaigns with a click of a button: Create your list or tags for the hyper-segments into your email marketing platform with just a click. Launch super effective campaigns and get amazing results!

Some Interesting Use Cases:

• Enrich and qualify your contact list and match it to your ideal customer profile (ICP) criteria. Leverage AI to adjust your ICP criteria over time and filter contacts that don’t match them.
• Identify the relevant contacts by each funnel stage or goal through segmentation.
  E.g., Ready to convert, upsell or churn risk prone.
• Automatically score these contacts based on other channel signals.
  E.g., CRM, billing, etc., and segmenting them accordingly. Seamlessly move segments to CRM or marketing platforms.
• Track contacts and gain intelligence on customers’ journeys through list intelligence.
  E.g., The number of email campaigns or engagement it takes before upselling—the trend of the time taken to convert trial users to paid, and more.

Why are businesses choosing Glance over the rest:

• Enrich contacts and qualify prospects per ideal customer profile(ICP).
• Align contact lists with specific conversion goals.
• Provide bite-sized actionable insights to the marketer to improve their campaign effectiveness & help increase conversions & ROI.
• Provides list intelligence and tracks contacts' journey through their goals.
• Helps prevent customer churn.
• Available on a lifetime deal for a limited period.

Be in the 2.5% innovators who use the right technology for their business and see increased customer conversions and ROI.

The best part? You will pay for Glance once and can use it for a lifetime; grab your lifetime deal today!