Optimize Your Advertising Campaigns with RedTrack.io
E-commerce businesses rely heavily on advertising campaigns to drive sales, but often, these campaigns can be expensive and don't always generate the desired returns.
It's hard to tell why an advertising campaign is performing poorly, as many variables exist.
Unfortunately, it can be hard to make decisions driven by reliable data without the right tools and data, where RedTrack.io comes to the rescue.
RedTrack.io makes it easy for e-commerce businesses to track their advertising campaigns and gain actionable insights to help them make better decisions.
With its easy-to-use interface and advanced analytics, RedTrack.io allows you to track and analyze our campaigns' performance in real-time and make decisions based on that data.
You can track campaigns on Facebook, Google, or any other advertising platform, so you can get a better understanding of where your ad spend is going.
Plus, with its advanced conversion attribution capabilities, RedTrack.io Unlock helps you understand how your campaigns drive conversions and which touchpoints are most effective at driving sales.
RedTrack.io Unlock gives e-commerce businesses all the tools they need to optimize their campaigns for maximum ROI and grow their business.
Accurate real-time sales and revenue attribution up to ad level:
Shopify Private App and WooCommerce plugins:
Build in conversion API for Facebook, TikTok, & Google Ads:
Accurate data provided by Conversion API with rich payload allows e-commerce businesses to optimize their advertising efforts by feeding more data to AI / ML of their ad networks leading to efficiency and ROI.
E-commerce businesses that use Conversion API with rich payload to get better results from ad networks are better positioned to make data-driven decisions and stay ahead of their competitors in an increasingly competitive market.
Conversion path report:
By analyzing multi-touch cross-campaign data, e-commerce businesses can identify which marketing channels and campaigns are most effective at driving conversions and optimize their marketing efforts accordingly.
With a conversion path report, e-commerce businesses can track the customer journey from initial touchpoint to conversion, providing valuable insights into customer behavior and preferences.
Single platform for e-com media buyers:
Access all analytics in 1 place, save your time & increase efficiency. Improve conversion numbers with valuable insights into your marketing campaigns performance & boost conversion rates to maximize ROI.
Over-reporting? Under-reporting? See accurate results:
RedTrack is an unbiased source of truth for your paid ads. You get:
Boost conversion rates: RedTrack replicates pixel behaviour with no 3rd party cookies.
E-com DTC brand from Germany: 4 data sources (Google Ads. Facebook Ads, Google Analytics, Shopify) with conflicting numbers leading to using XLS and guesswork. 30% of traffic is "direct" and not attributed to any channel.
With RedTrack: There will be accurate real-time data in one place & no discrepancies, & 10% or less direct traffic. More conversions send to Facebook with a better overall match rate, improving efficiency and higher ROI.
Access powerful analytics and insights to make your advertising campaigns more effective and efficient.
The best part? This is a Freebie and you don't have to pay anything to access it! So grab your license before it's sold out.
Support Email - firstname.lastname@example.org
Knowledgebase - https://docs.redtrack.io/
What is RedTrack?
RedTrack is a marketing analytics & automation platform helping advertisers attribute 100% of their revenue to correct channels and ads to scale marketing ROI with accurate data.
This solution helps track your performance, create reports, and automate performance with AI Rules.
Is RedTrack Unlock free?
Unlock is the first free plan of RedTrack. Unlock plan is available for 1 e-commerce store with less than $25,000 monthly revenue, using Shopify or WooCommerce engine
If your revenue exceeds 25k/mo, or you need additional automation features, you can upgrade to paid plans, saving your integrations and data.
Is Unlock available only for Shopify and WooCommerce stores?
Yes, free Unlock plan is available only for Shopify or WooCommerce users. In case you work with other e-commerce platform, you can use other RedTrack plans for advertisers.
How does performance tracking with RedTrack work?
RedTrack uses only first-party data based server-side tracking of your performance, which ensures hyper-accuracy of your marketing data.
When choosing RedTrack, you need to install a unique universal script on your website, as well as add tracking parameters to your ads. After completing those steps, you will be able to see customized reports and dashboards of your performance, as well as monitor all the needed metrics for your marketing.
What is server-side tracking in marketing?
It’s a secure, privacy-friendly (and GDPR-friendly) way to track clicks and conversions coming from your ads to your website. When using S2S tracking, you can rely on the data you receive to make important marketing decisions, as well comply with privacy regulations.
What does it mean to “Feed the AI” in marketing?
When you work with such channels as Facebook, Google and TikTok, you can improve optimization of your ads by “feeding” more conversion data back to the channels.
With RedTrack, you can send conversion data to ad networks and boost your conversion numbers.
Why RedTrack is great Google Analytics alternative?
Google Analytics is the leading free solution for marketers. However, the sunset of Universal GA is set for July’23, and after that you will have to convert to more complicated GA 4.
Besides the difficulty of the setup of the new GA, it does not include full Conversion API support, which is necessary to improve optimization rates and ensure accurate data collection.
What are the conditions of Unlock plan at RedTrack?
Unlock plan is available for 1 e-commerce store with less than $25,000 monthly revenue, using Shopify or WooCommerce engine. If your revenue exceeds 25k/mo, or you need additional automation features, you can upgrade to paid plans, saving your integrations and data.
How do I integrate my Facebook, Google or TikTok Ad account with RedTrack?
RedTrack has CAPI (Conversion API) integration templates for all of these ad networks, so you will be able to install it in minutes with detailed guides we prepared.
Can I track other marketing channels besides FB, Google, and TikTok?
With use of UTM parameters you are able to track other marketing channels, whether it’s partner, email, organic, or other campaigns.