Jakub: All right. We are live, finally. Anyway, thank you very much for joining us here, Lindsey Bache, as I already know. Lindsey is a affiliate marketer, and he runs a Facebook group, Affiliate Marketing Syndicate, and I got in touch with Lindsey… I’m not really sure where, we get to know each other. Do you remember?
Lindsey: I thought it was in the group, my group, at some point in time. We were about to do some stuff with Yoonla, obviously that whole platform kind of crashed and burned.
Jakub: Yeah. Basically the first thing we did together is that we were building some automated system to generate email list and so on. It didn’t work out, but we stayed in touch, and it was so fun anyway. Lindsey, why don’t you start and introduce yourself a little, tell us something more about your background, where you come from, because I think it’s a pretty interesting story. So, go on.
Lindsey: Well, my background definitely isn’t affiliate marketing. I haven’t even actually been doing it that long. I have been an entrepreneur. I’ve had probably four or five businesses anywhere from… I grew up in a good family, white collar family. My Dad owned a business, but it’s always under my skin to get away from my dad and do something on my own. I went off to college because that’s what you were supposed to do and… I had dial-up, that should tell you something that I’m actually a little older than Jakub, but-
Jakub: I still remember dial-up, like the krr krr sounds it originally made. Yeah.
Lindsey: When we first got internet at my house, and it was just like when the internet first came out overall, and I was just like, “What is this?” It was crazy but, you didn’t really think about where it was going to go. Looking back on it, I was like, “Man, I wished I’d gotten into some things back then, because who knows where I’d be, but…”
Lindsey: Anyways, went and worked for my dad, that didn’t work out. I was like, “I got to get out of here.” Ended up opening up an Oreck vacuum store. If any of you guys don’t know what that is, it’s basically that the seven pound, eight pound vacuum, real lightweight, and they had stores, and they still have stores, but my store didn’t do very well. It was traditional advertising at that point in time, you still like put ads in newspapers and stuff like that. And my store just didn’t do well, but it did become my first online experience. So I started… you weren’t supposed to do this… I started slinging all the vacuums and the air purifiers on Ebay at the time.
Jakub: Okay.
Lindsey: Actually, I started killing it that way. I knew I could get in trouble, but I was like
[inaudible 00:03:09]
helping me out.
Jakub: So it was a franchise, a franchise-
Lindsey: It was actually like a license deal at the time, but they eventually changed to franchise. Basically alls I had to do was I had to use whatever their stuff was. I had my guidelines and restrictions, but I bought all my products from them. I mean, it was just like they marked it up, I was the middleman, and then I sold at retail, so-
Jakub: Okay. So yeah, it’s quite easy to understand that it wasn’t allowed to sell on Ebay.
Lindsey: Well, it was like, I felt like they were screwing us in a way because they’d put these deals on their website, just completely cutting the bottom out of everything that we had. It was like they were selling a vacuum on their site for what they were giving it to us for cost, at times.
Jakub: Are they selling a business? Really? This is a really weird business maneuver.
Lindsey: They were doing it with all the products, but that’s how they would lure people in.
Jakub: Okay. Okay.
Lindsey: And instead of like-
Jakub: [inaudible 00:04:21] offer.
Lindsey: Yeah. Instead of given us a deal, like on that vacuum, they were just like, “Sorry, you’ve got to eat that one.”
Jakub: Okay.
Lindsey: And then up sell them if they come into the store.
Jakub: Mm-hmm (affirmative). I understand.
Lindsey: They brought their brain around. I never thought it was a good deal. People were coming in looking for… I basically make no money, but I figured out a way to start slinging some of the products online that they didn’t discount basically. And shoot, I started making like eight, 10,000 dollars a month doing it. And then eventually I just decided I didn’t want to be in that business and sold it, broke even, walked away. And then I got into a buying and selling college textbooks. Very interesting business.
Jakub: It’s an interesting niche.
Lindsey: There’s just a lot of money involved. I started going into basically colleges and offering all the professors… They get these books shipped to them for free and adopt our book for your class. Adopt our book. And they wouldn’t even use half the books. I’d go in with a wad of cash and just door-to-door. And I mean, I’d buy a book for $50 they were selling in the bookstore for 300.
Jakub: No way. Really?
Lindsey: Yeah, and then I’d send them off to different wholesale companies that owned bookstores. Like, maybe they weren’t using that bookstore book here, they were using it in like in Montana or somewhere, and they pay me like $200 for that book. So, I’d pay $50. They’d pay me $200 for the book and then they’d sell if for 300.
Jakub: It’s so nice, and basic, and vital business mode, like buy four eggs and sell for four eggs basically. Yeah, I love it.
Lindsey: And then I decided, like I started seeing like you could sell these things on Amazon and Half.com which Half is owned by Ebay. And so I was like, “Well, I’m going to save some of my books.” And it was hard because like you had to have the money to sit on it because you know, buying books only comes like two or three times a year in reality at the end of the semesters and quarters. There’s a trickle here or there, but… So, I started selling, and then I’d sell them on Amazon and Half for like 275 you know, just like $25 short of that, and people would start buying it.
Lindsey: So, I started making even more money. Then I looked online, and I’m like, I bought this book for $50 from that professor and it’s selling online for $50. And I can go to the wholesale company, and they’ll give me $150.
Lindsey: I was like, I got to have somebody write me something to go buy all these books. So I got a programmer, he wrote up this thing that I could just launch onto Amazon and have, and they would pull back all the books that were like undervalued. And I’d just sit on there for like an hour buying with my credit card. They’d ship all the books to me and then I’d ship them all off to the wholesale companies. So, I knew I made money off a book right when I bought it.
Jakub: That’s perfect. So that was like the one of the very first experiences with selling online, right?
Lindsey: Yeah. That was probably, I mean that was my most lucrative up to this [jump point 00:07:43].
Jakub: And before we started talking about differently marketing, what are you up to today? Some people are joining already, so feel free to ask questions in the comments. Lindsey is an affiliate marketer and as you can hear, he is sharing a lot of golden nuggets of how he became one.
Jakub: Feel free to ask questions about his journey and about some growth next, we’re going to share.
Jakub: Right now just tell us a little bit more about what is it like… how does the typical day of affiliate marketer look like?
Lindsey: Hmm.
Jakub: Is it’s really that you are laying on the beach, right?
Lindsey: Sometimes it can be a little unorganized, and you know, I don’t get some of the things done I’d like to, but my main focus is just to usually pick something out to accomplish for the day. I try to get a little bit of everything in, whether it’s working on some kind of traffic that I’m doing, maybe Bing ads, or even like, sometimes I’ll buy Solo Ads and different things like that.
Jakub: Can you maybe explain what Solo Ads are to the people here?
Lindsey: Solo Ads are basically like if, and they work mostly in the make money online business opportunity niche. But you can basically go find a Solo Ad vendor, somebody with a huge email list who, who alls they do is build their email list and you know, send their list offers, different offers and different things.
Lindsey: So, they keep up with their… and it’s all based on make money online, affiliate marketing, MMO type stuff. So, you could go purchase a hundred clicks from Solo Ad vendors and they’ll send your offer to their email list, and you’ll basically, they only charge you for people who click on your link, similar to pay-per-click or something like that.
Lindsey: It can be a little bit cheaper and easier, but they’ll send people to your landing page, or your offer, and then you can either get some subscribers, email subscribers from that or, you know, makes sales too. I’ve made plenty of sales using Solo Ad vendors.
Jakub: I know that we met right before you were starting a cyclic funnels affiliate for people who you had just joined or maybe don’t know what ClickFunnels is, or are. ClickFunnels is a website building tool a way… Well, more like a sales funnel building tool which allows you to create kick ass sales funnels really in a really short time. And they perform well, founder is Russell Brunson. If you want to sell online, I’d definitely try it out.
Jakub: And they have a really kick ass affiliate program where if you lead like 100 people, they will give you a car, right? And I met Lindsey when he were starting to get into affiliate marketing with with ClickFunnels, and he started killing it.
Jakub: So, why don’t you tell us a little bit more about how did you do it because I know that you built your Facebook group and you were quite active on, on YouTube as well. Tell us a little bit more please.
Lindsey: I guess it was probably the end of 2017, the beginning of 2018. I knew I wanted to do online marketing. I was kind of in the middle of another business that I had had that I was not interested in. It was more labor intensive type stuff and it was in the car business.
Lindsey: I knew that I had wanted to do some type of online marketing and you know, I bought some courses from different people like Ryan Stewman and people like that. And you know, brand Facebook ads… was thinking about doing agency work. But I just decided I really wasn’t interested in agency work. Ryan Stewman introduced me to ClickFunnels indirectly, you know. And so I started following Russell Brunson a little bit, and I was like, “Man, I got buy.” I bought Funnel Hacks. I was just like, this guy’s awesome.
Lindsey: So, I dove into the Funnel Hacks and all that, and I was like, he’s talking about creating a product and different things. I was like, I knew eventually I wanted to create some sort of information product. It’s just, I had no idea what that was going to be. I mean, I was lost. I was just like, “I know this is what I want to do.”
Lindsey: And then Russell pretty much suggested affiliate marketing until then, until you figure out what you want to do. And I had always at least known what affiliate marketing was.
Lindsey: So, the first thing I did was jump into the bootcamp. They have an affiliate bootcamp for ClickFunnels. It’s not very good.
Jakub: I went through, it’s not really good, but for some-
Lindsey: But the community…
Jakub: Yeah, the community is a good.
Lindsey: There’s lots of information once you get into the community and start. I mean, it can be overwhelming.
Jakub: I agree.
Lindsey: So many people offering so many different things. So, I just kind of dove in. I found a mentor, his name is Catlin Bettridge. Just a great dude really crushing it all around with marketing in general. He has a huge group that just grew faster than anything I’ve ever seen. But that’s basically… he told me I needed to start a group and just start promoting ClickFunnels and use a similar system to how he did it, and that’s what I did. I mean, I just start grinding. That’s the way I look at it was grinding online, Facebook all the time, trying to make pose, trying to answer people’s questions. I didn’t really know much about paid traffic at the time, although I’d tried a little bit and baled.
Jakub: Well, what do you mean little bit? How much money you spent on paid traffic then failed.
Lindsey: I spent at least… failed paid traffic, probably Facebook, $2,000. You know, to where I was just like, “Okay, this isn’t working. I’m not doing…” But to my… I can’t blame anybody but myself for that one. I mean-
Jakub: It wasn’t doing shit for you. Yeah.
Lindsey: I just didn’t dive into it… with anything traffic wise, Facebook, AdWords, being anything traffic wise, you really to become good at it, you have to completely immerse yourself in that stuff. There’s so many tricks, and there’s a science to it. I mean there really is, and once you figure it out then you, then you can do most anything with it. But you know, I just wasn’t willing to put in the time. I was too busy working on my Facebook group, building it, and doing interviews. I was actually making money and getting ClickFunnels trials by doing that.
Jakub: So, you are building your group, full of people who want to learn how to make money online. I’ll send away a CD. Right?
Lindsey: Yes.
Jakub: So, what would you say that was the maybe top three most important things when it comes to building your group?
Lindsey: Well, I mean, there was another thing I made a lot of mistakes. I took what Catlin did to build his group, and I kind of followed his method. The problem with that was I didn’t have the knowledge Catlin did. So, it was real simple for him to just like… he was a machine, just a wealth of knowledge. When he answers questions online, it’s so detailed and so overwhelmingly valuable that he just draws lots of people towards him because of it. He had already been doing that for a long time, so easy for him to build a group for me.
Lindsey: For me, I didn’t have that same… I couldn’t use that same method. I try, and just I didn’t have the knowledge behind it. I made some mistakes, looking back on it. I eventually taught people how to do it better than I did it.
Lindsey: I would say the first thing you do is like take your own personal profile and either separate it from your friends and family and make it strictly for your business and build 5,000 friends off nothing that way. And then take a lead, find a lead magnet and drive people to the group that way. Start posting value and stuff like that, and then driving people to the group. When you do that… and then you’ve got to find content for the group which is can always be difficult for people.
Lindsey: And the one thing that I did that built my group up really fast, is I just interviewed people, just like we’re doing now. You go out and find influencers and people in the niche you’re trying to build, and you just to interview them, and how they’ll give you content. They want to see other influencers be interviewed, get valuable information.
Jakub: So, that’s exciting. Basically you had trying paid advertising. And the first thing that really worked was building your group, right, and affiliate marketing?
Lindsey: Absolutely. And looking back on it. again, I did a lot of things [inaudible 00:17:50] it focused on the good things probably 60% of the time and I still in my first year, completely organic, I probably made 25, $30,000 in just affiliate commissions.
Jakub: That’s crazy. That’s crazy. And are you still focused on on promoting ClickFunnels, or do you do any other products as well?
Lindsey: Well, you know what, I stopped. I was doing AdWords, promoting it directly, and Spencer [Makum 00:18:23] dropped his course, and it’s just like the competition for AdWords got so expensive that it wasn’t really worth it to me anymore. So I stepped back. I still, my YouTube, I got about five or six videos on YouTube that… I don’t have a huge channel, but I get probably 10, 15 trials a month off just that organically. So, it stays like somewhere around $2,000 a month.
Jakub: So completely without putting any work, right?
Lindsey: Yeah, I mean, I initially dumped probably ten grand into it…
Jakub: To learn everything, yeah.
Lindsey: And I’ve probably made about 15,000 profit off just that. And I don’t spend any money, so now every month it’s just that’ll add up.
Jakub: All right. We have a question. [inaudible 00:19:21] for sharing for, from Steven. Can you roughly estimate what percentage of time on an average day you spend on selling trade stuff, funnel building, traffic gen, lead gen, setting up pages, bookkeeping, chatting with other marketers, et cetera. Just curious, what are your priorities? Thanks again, really appreciate your wisdom.
Lindsey: Well, obviously your priorities change all the time. I mean if I go back and look at different times and different things, even three months ago, I can completely critique what I did wrong like, “This is how this goes, and then you just keep on going down and then up and then down, and then up, every time you think you’ve got it figured out.
Lindsey: But at this point in time my main focuses are traffic. Like I said before, pay-per-click traffic in general, I’m really focusing my energy on learning it backwards and forwards to where I just dominate it. As far as, I try and do some stuff with my blog. My blog isn’t doing real great or anything, but that’s because I let it lapse. But I’ll try and maybe write an article every couple of weeks and add a video to it. So, at least I’m putting little things in place here, there, and keeping building and stuff like that to where eventually, once I get my paid traffic down, then hopefully that’ll built up too. And I’m just putting little things in place gradually.
Lindsey: But as far as like building landing pages and stuff like that, I use ClickFunnels and most of the time I do pretty… I got that down pretty pat. It’s easy for me to build landing pages, like simple ones. Now if I had to build a big time funnel, I’d go get help. But I don’t really spend a whole lot of time doing that. I might tweak it, play around with split testing and things like that, but…
Jakub: All right. Before we dive deeper into [inaudible 00:21:39] traffic, it wasn’t always like that. I know that you were spending a lot of time in your Facebook group and right now it’s a little bit slower. It’s not as active as before. So, why don’t you share with us why is it that way at this moment?
Lindsey: I had spent all last year, like just 100% focused on Facebook, and organic, and kind of building a brand around it, and I had done pretty well, overall. I just neglected other parts of being an affiliate marketer. I became, a branding guy before I actually became a really good affiliate marketer.
Jakub: Okay.
Lindsey: You know, I was making commissions. You’re making commissions. You’re doing good. I mean at times people launch contests and because I had an active group, and things like that, I’d make two or three thousand dollars off a launch. I mean that’s amazing. It’s great. It’s the best feeling in the world.
Lindsey: But you know, eventually you get to a point when you’ve grown a group like mine was like 2,500 people in it. And you know, I’ve done interviews, and I could keep interviewing people, but I really wanted to be good at affiliate marketing in general, like all around. I wanted to be able to go grab some offer off ClickBank, put it somewhere and build traffic. I neglected my email on the backend. I mean I had over… I had like 3,000 people on an email list, and I hadn’t even sent an email to them in who knows how long.
Lindsey: Come to find out that it ended up being a bad situation. I’ve learned so much since then about email marketing and auto responders, which is another thing I just completely neglected. And so I decided to step back from Facebook because I know I can build a group. Even if I can’t get my group back up, I’ll build a group like that. I know how to do it now. But I want to be able to come into Facebook stronger, with more results, and be an all around affiliate to be able to help anybody. I don’t just want to be a ClickFunnel’s affiliate guy. There’s so many people who are known and I focus my energy on that and now I want to be able to show people that there’s a huge world out there of affiliate marketing, so many offers and so many things that you can basically do anything with it.
Jakub: Right now you’re spending massive amounts of time on learning actually the craft of affiliate marketing and not branding yourself, yeah. So, what is your main focus right now? You mentioned paid traffic. What exactly you are doing to learn everything in paid traffic? How much time you actually spend experimenting and spending money, and how much time you actually spent like studying everything and from what sources you started?
Lindsey: Well, I buy courses, and I really do go through the courses. I mean I like courses, and I try and implement things as much as I possibly can. If I can get one thing out of a course, I’m extremely happy about it. The problem is taking some of the things you learn from these courses and implementing them. And I’ve gotten so many courses that it came back to, it’s always been coming back to the same thing. I want to build a huge email list. The money is in the email list. I’ve seen it. I’ve met guys… excuse me. And if you have a huge email list, you make lots of money with affiliate marketing period. That’s just the bottom line in whatever niche you’re in.
Lindsey: So I’ve been trying to build my email list and there’s a difference between like quality traffic and not so quality traffic. Figuring out how to do that is… it’s been tough for me. And then when I realized that it’s coming back to the same thing, it just keeps on pointing back to the same thing, the traffic. I’m having trouble with the traffic. I can make a huge auto responder with pretty good emails in it, and will convert if I am consistent enough with it, but I’m not bringing in the consistent traffic. With traffic you’ve got to constantly bring it in, constantly clean it out. New traffic, cleaning out old traffic, people who are non-clickers, non-openers, and things like that.
Lindsey: So, that is my main focus. Right now, I’m just like traffic, traffic, traffic. I’m diving in.
Jakub: And mostly paid traffic, right?
Lindsey: Yes, paid traffic.
Jakub: Your favorite is Pay Per Click. So, Bing, Google and something else?
Lindsey: No, those are basically what I’ve been focusing on and I’m trying to not look over the Facebook right now, into like others.
Jakub: Yeah, me, myself, sometimes like shiny object syndrome, basically. You see some crazy case study of someone who made crazy amounts of money, like doing Instagram influencers. I don’t know, Facebook ads or anything. And you start thinking like, wouldn’t this work for me as well?
Jakub: You just lose the focus, which is the wrong thing because you get the fruits later in the game.
Lindsey: My problem is I have a lot of friends online that I’ve connected with over the last year, some really good affiliate marketers and I’m almost to the point where I’m cutting everybody off, talking to them because what happens is they want to help me and then they start steering me in some direction that I’m just like, actually don’t go there. I know you. I appreciate your help and I want to do exactly what you said, but I’m over here trying to get this down.
Lindsey: It’s very easy to do that and that’s why I’ve shut myself off from Facebook, honestly. It’s just like I’ve got to get this down and I’ve got to keep quit talking to people steering me in different directions.
Jakub: All right. I understand that, totally. We have we have three questions here from Aaron. What are the top three things you would suggest to people just getting started in affiliate marketing?
Lindsey: I would say number one, it always comes down to the same question. You have to decide whether you have more time or more money. You always want to get to the point to where you can eventually spend money on paid traffic.
Lindsey: I would tell people to learn traffic immediately, in my opinion, and build your email list because if you know how to do paid traffic, you don’t have to just stick to affiliate marketing. You can make money helping other companies or businesses out with paid traffic that don’t know how to do it and they can pay you to do theirs while you take the money they pay you and dump it into your affiliate campaigns over here. I would say take one source of traffic paid and learn every bit you possibly can about it, every piece of information.
Jakub: Number one, master one traffic source. What is tip number two?
Lindsey: I would say master an organic traffic source.
Jakub: Okay, organic traffic source, not spent money on paid when you are totally starting out.
Lindsey: Yeah. If you have money, great, then go focus on that organic traffic and master an organic one also. YouTube, Facebook, there’s just all sorts of ways to build a brand. My thoughts would be YouTube in general. Even if you don’t want to get on video, man, just force your way into it. We all kind of sucked at it at first, but you just have to say everybody feels this way, man.
Jakub: All right, so master one organic traffic source before moving to another one.
Lindsey: Yes.
Jakub: All right.
Lindsey: So, obviously you want to pick a niche, but you know that’s… and then I would say build an email list, build an email list and be consistent. Don’t…
Jakub: Nurture those leads, yeah.
Lindsey: Yes. Whatever you have to do, man. Even if you don’t have content, man. Content is really easier than it seems. Here’s one tip. Do an interview. Do interviews, whether it be on YouTube, whether it be anywhere with anybody in your niche, and then just email out to your list that interview. Like, “Hey, check this out. Here’s some great content.” Even if you don’t build a Facebook group. But you can even if you’ve got a YouTube video. Send out other people’s YouTube videos and say, “Hey, check this guy out. I learned a piece of cool content today and I really wanted to share with you guys. I thought it was really awesome.”
Jakub: What do you think about emailing people daily? Do you think it’s a good approach? Or would you do it weekly or biweekly?
Lindsey: There’s two types of ways to go about it. If you’re branding yourself… I mean I build two different lists. I build a branding list and then I build just like an affiliate MMO list. So the MMO list, I email out every single day, maybe twice a day. But I also am just constantly cleaning and adding traffic to that.
Jakub: Okay.
Lindsey: So, it’s very important to decide to just like… and then I have a branding list and that’s the one I should have emailed more. I would say if you’ve got stuff to send them, send it to them. If you’ve got something to say, you know. But no matter what, at least I would say two or three times a week minimum. You want to keep up with them. You want to provide them with content. You want to focus on making them open that stuff. Give them stuff for free. Go find PLR stuff and give it to them. Just provide value in some way or another.
Jakub: Yeah, I heard that after two weeks of not emailing your subscribers, they just forget about you. It’s crazy. You need to still nurture them.
Jakub: Anyway, just one best course for affiliate marketing. You said you bought a lot of courses. So, what would you say is the number one helpful? What is the most helpful course who went through? Spencer’s? Spencer Meacham?
Lindsey: Oh, no, no, no. I think Spencer’s probably got a great course and stuff like that. I made lots of money off his course and I enjoyed it, but I had a big ClickFunnels following, so it was easy.
Lindsey: I would say another, Franklin Hatchett is probably one of the better courses that I’ve… As well as Spencer does and stuff like that, Franklin is a level up here. And Spencer does great with ClickFunnels. He’s dumped a ton of money into get building his like dream car, and being the dominant dream car winner and stuff, and paid traffic. But Franklin, he’s a dream car winner organically. He can teach you how to build a profitable blog. He’s got over a hundred thousand subscribers on his YouTube channel. He teaches you how to do ClickBank offers, things like that. It’s a very thorough, all around comprehensive affiliate marketing.
Jakub: So, can you once again repeat the name of the course please for all of the guys.
Lindsey: His name is Franklin Hatchett. God, what is that course called?
Jakub: I think it’s easy to find after people Google it.
Lindsey: I’m sure. Yeah, go to YouTube, look up Franklin Hatchett, and he’s got more content, and he gives great free content.
Jakub: Yeah, I was watching some of his videos and it’s really cool. It’s really cool.
Jakub: All right, another question. We actually discussed it a little. What are Solo Ads? But our CEO [Udid 00:35:07] is asking, “What’s your thoughts on Solo Ads?”
Jakub: So, basically about maybe the quality of traffic and so on. What is your thought? What are your two cents?
Lindsey: I think Solo Ads can serve a purpose to a certain extent. You have to be extremely smart with who you buy Solo Ads from. Even when I first bought solo in the beginning… I mean I didn’t know enough about it to do well with it at all. You have to understand Solo Ads are probably a lower quality of traffic, that they’re just constantly looking for the next big thing, the next shiny object. So you have to pound and pound and pound them and then get rid of them when they’re not clicking or opening. It’s a turnover thing and if you’re smart… and one of the one things that I did learn about solos more recently is if you set up your landing page and your Click Magick tracking/rotator to promote Solo Ads with, and you set it up correctly, you can make money right out on the front end.
Lindsey: I mean, I’ve done real well. I did good in the last couple of months with ClickBank and a CPA network using Solo Ads.
Jakub: All right. It sounds interesting. I don’t have this good experience with Solo Ads. I mean, that builds a list, but it wasn’t like really responsive and maybe I just didn’t know how to do it properly.
Lindsey: No, they’re not real responsive. You’re not experiencing anything that anybody else hasn’t experienced. You have to find a way to monetize Solo Ad traffic and that’s why when finding… You’ve got to find a Solo Ad guy that actually gets decently quality traffic that will help you kind of make money on the front end. My Solo Ad guy that I usually use he’ll… I mean I’ll probably make anywhere from 50 to 70% upfront.
Jakub: That’s crazy. And then the rest is in the back end, right?
Lindsey: Yeah. Then it’s like, your opens and stuff, you’ve just got to clean that stuff out man and keep pushing it forward. Once your list gets to a certain size, it’ll tip the other way. At first it’s kind of like, you figure a way out to make some money on the front end, front end, front end, and then finally you’ll go over and start making money and it’ll turn around.
Lindsey: I said, “Do it,” and it just takes a lot, like big lists. Once you hit 10,000 it starts heading the other direction.
Jakub: I actually heard that your subscribers should be worth $1 too… I’m not really sure if it’s correct because it seems way too much for me, like $1 per subscriber.
Lindsey: Yeah. If you’ve got a quality branded list. Like I said, there’s a difference between… I say that doesn’t go for Solo Ad lists, like make money online type stuff. But if you’ve got a solid branded list that you’re keeping up with, I absolutely believe that’s the case.
Jakub: All right. All right. We are actually almost out of the time, but I have a last question for you. What is your favorite growth hack so far, the one you can share with us?
Lindsey: My favorite growth hack? I guess it just depends on whether you want to do it… or I’ll give you one for each of them. If you’re going to build a Facebook group, I would say, just like I told you, if you go look at my profile and just emulate it exactly like I have it and then start just adding people in your niche to your personal profile, a hundred a day and just make sure you’ve got some content on the front of it that you know that’s valuable, and then just start adding people to your Facebook group, and you can grow your Facebook group very, very quickly. And go out and just sign up people for interviews for your Facebook group. It may start off a little slow and not, but like the more you do it, the faster it grows.
Lindsey: People have taken my exact strategy, and just copied it, and grown their Facebook groups up, as of recently.
Jakub: So, how would you find these people to add to your friends list?
Lindsey: I would take five or six of the top influencers in your niche. Affiliate marketing’s a little differently, I started finding more of these people further on. I stuck to the ClickFunnels mainly and at the end of the day, the affiliate marketing. But it helped me with ClickFunnels.
Lindsey: But you take five to ten influencers that you follow, whether it be on YouTube or something like that. Just go find these people, start following them on Facebook, and when you see them make posts on Facebook and people start commenting because they’re influencers for a reason. Start adding those people who basically engage on their posts, whether or not just commenting the people who like, and you know, you want people to come into your Facebook group or your main profile and engage on your posts.
Lindsey: You want people who engage. Don’t go into their friends list and just start friending all of the people on their friends. Go to their posts and look at the people that are engaging and friend those people. And you can grow a Facebook group really quick that way.
Jakub: You’re saying it’s 100 people a day. How much time would this take, this exact strategy to find these people, to go their profile, comment, and so on. 100 people a day is quite a lot.
Lindsey: You see you’ve got to take your time to get it all down up front. I would write down five to ten people. You’ve got to do a little up front work and then you’ve got to set up your profile. When you’re building a Facebook group it’s not just like, “Hey, I’m going to just set up a Facebook group,” if you want to do it right.
Lindsey: You know, building a Facebook group and keeping up with the Facebook group is a lot of work.
Jakub: Mm-hmm (affirmative). I can say.
Lindsey: It can be very lucrative, but it’s a different approach to things and I made money off of it. I know how to do it, it works. But I don’t want to just be sitting on Facebook and doing that stuff all the time. Once you get it up and running, it’s not as difficult, but it takes a lot of work. You’ve got to set up your profile. You’ve got to be ready to start the group with some kind of lead magnet. Why are people going to join your group? For me, I was giving a free cheat sheet. Eventually I built out a group resources section.
Lindsey: Then I had affiliate offers in there, so people went in there and got information out of it. They could go through it for affiliate offers. And then I started doing interviews and stuff like that. That’s the best way to bring content to a group. It’s like, do interviews of people who know more than you.
Jakub: Mm-hmm (affirmative). These are great tips.
Lindsey: I was bringing in guys like Steven Larsen, and Josh Forti, and big time influencers. Arne Giske with like hundred thousand people groups and I get an interview in my group and then they go tell people in their groups that they were going to do an interview. It didn’t like blow my group up necessarily because of that, but it was great content for the group. I didn’t have to have the answer for everything.
Jakub: That’s amazing. So, one last thing, would you recommend to grow a Facebook group in 2019? And if so, in what niche?
Lindsey: In whatever niche you feel like you’re passionate about. I mean, if you want to make money, Facebook groups can be a great way to make money. But again, they’re a lot of work and you have to be passionate about it. So, it’s whatever niche you feel like… if it’s about making money and you’re passionate about it, you can always… I always say the same thing about everything. You can always make affiliate marketing. There’s nothing that’s out there that doesn’t have an affiliate marketing program. You wouldn’t believe it. You want to sell mattresses? I’ve got a friend right now who makes somewhere between five and $10,000 a month in affiliate marketing, slinging mattresses. Anything and everything you could think of. So, find something you’re passionate about, open up a group, and be ready to put some content on about it. Some things are easier than others.
Jakub: All right. Thank you very much Lindsey for joining our group and for providing such an awesome value here. Is there anything else you’d like to share with people in the pitch [grounds 00:45:26]?
Lindsey: No, I appreciate you guys for having me. Glad I did this. It’s been a while since I’ve got on an interview and did anything.
Jakub: You did great.
Lindsey: I’ve been staying away from it. But I can promise you, I don’t want to pitch anything to you guys because I don’t have anything right now, but keep an eye out for me. I will be back, and I’ll be back with a vengeance, and you’ll see me everywhere.
Jakub: Awesome. So, thank you very much. Ladies and gentlemen, Lindsey Bache. Did I pronounce it correctly?
Lindsey: Yep.
Jakub: Affiliate Marketing Syndicate. Make sure that you will check him out. And Lindsey please stay active in our community because people will be asking and so on. So, feel free to just add them and network with them as well.
Lindsey: Yeah, feel free to reach out. Ask me any questions. It’s no big deal, man. I don’t get on Facebook as much anymore, but I will be, and I don’t mind answering questions and things like that with anybody. So, feel free to reach out to me.
Jakub: All right. Thank you very much. And yeah, see you later.
Lindsey: Appreciate it.
Got any questions for Lindsey on Affiliate Marketing? Leave a comment below and he will be more than happy to answer.
