From Gotta Catch’em All to Make Believe, all of these branded taglines make us remember the brand they are associated with an emotional appeal. If you’re scouring the internet looking for tagline examples, you came to the right spot.
First of all, let’s find out what taglines are:
A tagline is a short phrase or sentence that describes a brand. It needs to be memorable, convey your message and have relevance to your audience.
Taglines are often used in advertising and marketing campaigns. They can be used to describe your brand, products, services, or even your personality.
Taglines are predominantly used in TV commercials, print ads, billboards, websites, social media posts, and other forms of communication. A good tagline will help potential customers understand what your business offers and how it can benefit them.
So, now that you have understood. What a tagline is and how powerful it can be let’s look at some tagline examples:
Tagline Examples:
1. Airbnb:
Belong Anywhere
2. Dollar Shave Club:
Shave time. Shave money
3. Imax:
Think big
4. Subway:
Eat fresh
5. FedEx:
When it absolutely, positively has to be there overnight.
6. Wendy’s:
Where’s the beef?
7. BMW:
Designed for driving pleasure.
8. Sony:
Make believe.
9. Rebull:
Redbull gives you wings.
10. KFC:
Finger-lickin’ good.
11. Toyota:
Let’s go places.
12. Disney Land:
The happiest place on Earth.
13. Adidas:
Impossible is nothing.
14. Apple:
Think Different.
15. Maybelline:
Maybe she’s born with it. Maybe it’s Maybelline.
16. MasterCard:
There are some things money can’t buy. For everything else, there’s MasterCard.
17. California Milk Processor Board (CMPB):
Got Milk?
I hope these tagline examples have given you an idea of how you can make your tagline as well.
To make the tagline process easier for you. Here are some ideas to help you come up with one:
1. Tell a story about your product or service: You may already know something interesting about your product or service that would work well as a tagline. For example, if you sell software, you could say, “Save time and let our software do the hard work.” Or, if you’re selling jewellery, you could say, “Be bold, wear beautiful jewellery.”
2. Use keywords: Your tagline should contain words people commonly search for when they look for products or services like yours. For example, if your business sells software, you could use the word software in your tagline.
3. Make it catchy: Taglines should be catchy and easy to remember. In addition to being memorable, taglines need to sound natural. Don’t write something that sounds forced; instead, try to write something you’d actually say out loud.
4. Include your company name: Some companies choose to add their brand name to the end of their tagline. Others prefer to keep their brand separate from their tagline. Either way works fine. Just make sure you include the name somewhere in your tagline. This helps readers easily identify your company.
5. Be specific: Instead of saying “Learn more,” think about what exactly you’re offering. For example, if someone wanted to learn more about starting her own cosmetics line, she might write, “Discover how to start your own cosmetic line.” That makes it clear exactly what kind of content she will find inside her article.
6. Choose a font size and colour that stands out: Readers won’t bother reading through long paragraphs of text. So, when choosing your font, keep in mind that you only have a few seconds to grab the reader’s attention before he or she moves on to another site. Make sure your tagline uses big, bold fonts that stand out against other text. Also, avoid using colours that blend into the background. Instead, choose a bright, contrasting colour.
7. Add a call-to-action (CTA): Tags usually include a CTA, which tells readers what action you want them to take after reading your article. The most common CTAs are: Visit my website, Learn more, Call me now, Subscribe, Buy now, Sign up.
8. Write your tagline first, then edit it later: When writing your tagline, don’t worry too much about grammar or spelling. Instead, focus on making sure your tagline is short and effective. Once you’ve written it, though, go back over it and edit it until it flows smoothly.
9. Test it! If you aren’t happy with your tagline, change it and test it again. Sometimes, even minor changes can improve your tagline significantly.
10. Keep it updated: Even if you’re not planning on updating your tagline anytime soon, you should still update it every once in a while. For example, if a new version of your product comes out, you’ll probably want to update your tagline to reflect this.
11. Have fun with it: Writing a tagline isn’t always an exact science. After all, there are no rules governing taglines. As long as it grabs your audience’s attention and gets across your message clearly, it’s good enough. So, just relax and enjoy yourself when creating your tagline.
The best part? You can create a great tagline without any design skills at all. All you need is some inspiration and a little creativity. We hope that the tagline examples also helped in increasing your creativity.
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