A website is a great way to promote your business. A website is essential to sell products or services, create a blog, or even run a crowdfunding campaign, but in all of these scenarios the main question is “How to Make a Website for Business”.
You can build a website using WordPress, Wix, Squarespace, or other platforms.
If you don’t know the ins and outs of building a website these are the perfect place to start, the free tools can help you make a website with ease.
How to Make a Website for Business:
Choosing the Right Platform:
The first step in building a successful website is choosing the right platform. Depending on your needs and how much time you have available, there are many different options out there.
Here are the top three:
WordPress
If you’re looking at starting a new site from scratch, WordPress is probably the best option. It’s easy to use and has tons of plugins and themes that allow you to customize it however you’d like.
It also has an extensive community of people who will be able to answer any questions you may have as you go along. You’ll need to purchase a domain name and hosting, which would be possible with a few clicks.
Squarespace
This tool is similar to WordPress because it offers many customization features, and it’s super easy to set up.
But instead of installing WordPress yourself, you can upload all of the content directly into Squarespace.
It makes it easier than ever to design and maintain a professional-looking website.
There’s a monthly fee of $99 per month or $9 per month if you pay annually, plus a small one-time setup cost. Hosting is included with the plan.
Wix
This website builder was designed specifically for non-technical users. If you’ve never built a website before or want something quick and easy, Wix is perfect.
It’s easy enough that anyone can use it (even my grandmother), and since it doesn’t require programming knowledge, you won’t have to worry about technical issues cropping up later down the road.
You can choose between two plans: Free & Pro. The Free version includes essential page elements such as text boxes and images. However, the Pro version adds more advanced features, including videos, custom pages, and social media integration.
After Making a Website for Business
Once you have your website up and running, you’ll want to update it regularly. Simply knowing to make a website for business won’t make your visitors come again and gain to your website.
You need fresh content as well as a sought out strategy.
There are several ways to keep visitors coming back, which we’ll cover in-depth below
Promote Your New Website
Having a website is only half the battle. To succeed, you’ll need to market it correctly. With that in mind, here are some tips for promoting your new site:
Use your company logo and tagline on each post, as well as links to your website. Be sure to include hashtags () to increase visibility.
Set Up Email Marketing Campaigns
Email campaigns should share important information with existing clients and potential clients. It can also be used to reach out to people who aren’t already following you on social media.
To start, create email templates for each type of message you might send. Then, build lists of contacts based on their interests and demographic data.
Once you have those lists, you can segment them further by using location and other information criteria.
Send automated messages to these groups periodically, letting everyone know about upcoming events or special deals. Also, encourage readers to visit your site via email links provided on posts.
Get Help From SEO Experts
Search engine optimization (SEO) experts can help get your site noticed by search engines like Google and Bing.
When creating relevant keywords, try to think of what someone would search for when looking for your service or product. And don’t forget to add your main keyword at least twice throughout the copy.
When optimizing your site, make sure to use headers and meta descriptions that clearly explain what the page is about.
You may also want to consider adding an XML sitemap file (.xml). A.xml file helps crawlers find and index your content.
Make Sure Your Website Works On All Devices:
Mobile usage has been increasing over the past few years, making websites less accessible to many users.
According to StatCounter, mobile traffic accounted for 32% of web activity in September 2016, compared to 26% just one year earlier.
If your website isn’t optimized for mobile devices, you could lose a lot of potential customers. That’s why it’s essential to test your site before publishing it live.
Include Calls to Action
It’s not enough to tell people where they can buy your products. Instead, you need to give them a reason to click through to your site.
It means including calls to action (CTAs), buttons that direct users toward specific pages.
For example, if you sell mugs, you might put a button encouraging buyers to “buy our latest design.”
By doing this, you’re essentially telling shoppers precisely what they should do next once they’ve landed on your site.
You can also encourage visitors to download a free white paper. Or maybe you’d like them to sign up for an e-newsletter. The point is CTAs are an integral part of any successful campaign.
Get More Traffic With Paid Advertising
Paid advertising works best if you target the right audience. Start by finding out which types of sites attract your ideal customer base.
Once you’ve identified the most popular platforms set up ads on all of them, it’s essential to keep track of how you’re performing so you can adjust accordingly.
An excellent place to start is AdWords.
It’s free and lets you choose from different targeting options, such as age, gender, lifestyle preferences, and geographic locations.
Other paid ad campaigns are available if you’re willing to pay more.
With paid advertising, you’ll be able to reach more people than with organic methods alone.
But remember: You won’t always see results immediately. So it pays to monitor performance regularly and tweak your approach accordingly.
Add Value To Your Site
People will only stay on a website if they feel like their time was well spent.
One way to do this is to provide helpful information.
For example, you could offer advice on how to solve common problems.
Another option is to create informational articles or videos. These can help build trust and establish authority.
And they’re great ways to generate leads.
One thing to note: Don’t spam people. There’s nothing worse than having a sales pitch pop up every time someone visits your site.
If you have something valuable to say, try using social media instead.
Conclusion:
We hope this article was helpful for you and curbed out the question, “How to make a website for business.”
Follow these five tips, and you’ll easily attract more visitors!
